Junior Content Marketeer - 50K - B2B Software

📌 Core Information

🔹 Job Title: Junior Content Marketeer - 50K - B2B Software

🔹 Company: Recruitment Masters

🔹 Location: Amsterdam, Noord-Holland, Netherlands & Almere, Flevoland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing content strategies and creating various types of content
• Managing and optimizing online campaigns
• Working with tools such as HubSpot, WordPress, and Google Analytics
• Analyzing results and adjusting marketing initiatives

ASSUMPTION: This role requires a strong all-rounder with a mix of creative and analytical skills, as well as experience in B2B content marketing.

📋 Key Responsibilities

✅ Developing content strategies and creating content (web texts, whitepapers, client stories)

✅ Designing, building, and optimizing online campaigns (SEO, SEA, social media, email)

✅ Working with tools such as HubSpot, WordPress, and Google Analytics

✅ Generating and nurturing leads with smart email flows

✅ Contributing to website and campaign improvements

✅ Analyzing results and adjusting marketing initiatives

ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently, as well as strong communication skills to collaborate effectively with the team.

🎯 Required Qualifications

Education: Relevant bachelor's degree or equivalent experience

Experience: 1-4 years of experience in content marketing or online marketing, preferably in B2B

Required Skills:

• Fluent in Dutch and English
• Strong writing skills
• Ability to work independently and in a team
• Curiosity for improvement and learning
• Proficient in HubSpot, WordPress, and Google Analytics

Preferred Skills:

• Experience with SEO and SEA
• Knowledge of the B2B software industry

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: €3,000 - €4,000 per month, depending on experience

Benefits:

• Laptop
• Phone allowance
• 25 vacation days
• Gym membership
• Team outing (including a team trip to Italy)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for junior content marketers with 1-4 years of experience in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees)

Founded: 2021

Company Description:

• Recruitment Masters is a recruitment agency specializing in sales recruitment
• They focus on understanding candidates beyond their LinkedIn profiles and resumes
• With years of experience, they have successfully placed hundreds of sales professionals

Company Specialties:

• Recruitment
• Sales recruitment
• Tech recruitment
• Werven (recruiting)
• Verbinden (connecting)
• Plaatsen (placing)
• Ontzorgen (caring)
• Anders persoonlijke ontwikkeling (personal development)

Company Website: recruitment-masters.nl

ASSUMPTION: As a recruitment agency, Recruitment Masters works with various clients across different industries, including B2B software.

📊 Role Analysis

Career Level: Junior

Reporting Structure: This role reports directly to the hiring manager at Recruitment Masters

Work Arrangement: On-site, with the option to work from their location in Italy

Growth Opportunities:

• Potential career progression within the marketing team or into a more senior role
• Opportunities to work on diverse projects and campaigns
• Chance to develop skills in various marketing disciplines

ASSUMPTION: This role offers opportunities for growth and development, as the company is open to candidates with less experience and focuses on potential and cultural fit.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Almere and Amsterdam, Netherlands

Geographic Context:

• Amsterdam is the capital and largest city in the Netherlands, known for its vibrant culture, nightlife, and historic canals
• Almere is a city in the province of Flevoland, known for its modern architecture and urban planning

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and team outings

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on culture and potential, and opportunities for remote work and team-building activities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• In-depth interview with the hiring manager to discuss experience and skills
• Case study or assignment to evaluate problem-solving and creative thinking
• Final interview with the team to assess team dynamics and fit

Key Assessment Areas:

• Content creation and strategy
• Campaign management and optimization
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Include examples of your content creation and campaign management work
• Demonstrate your understanding of the B2B software industry and Recruitment Masters' unique approach to recruitment

ATS Keywords: Content marketing, online marketing, B2B, SEO, SEA, HubSpot, Google Analytics, lead generation, email marketing, campaign management, content creation, storytelling

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on understanding the candidate beyond their resume.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• Google Analytics
• SEO and SEA tools (e.g., SEMrush, Ahrefs, Google Ads)
• Email marketing platforms (e.g., Mailchimp, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard in the content marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Focus on culture and potential
• Collaborative and dynamic work environment
• Openness to candidates with less experience and a focus on development

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Adaptable and open to learning new tools and technologies

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you open to learning new tools and technologies?
• Do you have a strong sense of self-motivation and independence?

ASSUMPTION: Recruitment Masters places a strong emphasis on cultural fit and potential, and values candidates who are open to learning and development.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with industry trends and best practices in content marketing
• Adapting to a fast-paced and dynamic work environment
• Working with various clients and stakeholders with differing expectations and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication and collaboration with the team.

📈 Similar Roles Comparison

• Compared to other junior content marketing roles, this position offers a competitive salary range and benefits package
• Recruitment Masters' focus on culture and potential sets it apart from other recruitment agencies
• This role offers opportunities for growth and development within the marketing team or into a more senior role

ASSUMPTION: While the salary range is competitive, the benefits package and growth opportunities make this role an attractive option for junior content marketers.

📝 Sample Projects

• Developing a content strategy for a B2B software client, including blog posts, whitepapers, and case studies
• Managing and optimizing a PPC campaign for a tech recruitment client, with a focus on lead generation
• Creating an email marketing campaign for a sales recruitment client, with a focus on nurturing leads and driving conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on diverse and challenging projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does Recruitment Masters support the growth and development of its employees?
• What is the typical career path for someone in this role?
• How does Recruitment Masters approach client relationships and stakeholder management?
• What is the team dynamic like, and how does this role fit into the broader marketing strategy?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company, and the team dynamics, and show that you are serious about your interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your content creation and campaign management work
• Demonstrate your understanding of the B2B software industry and Recruitment Masters' unique approach to recruitment
• Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.