Junior Content & Social Media Manager

📌 Core Information

🔹 Job Title: Junior Content & Social Media Manager

🔹 Company: Mrs. Alice

🔹 Location: London

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (1 office day per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content marketing strategies for social media, website, and emails
• Managing and growing Mrs. Alice's social media channels with over 400,000 followers
• Creating engaging content, including social media assets, videos, and stills
• Optimizing content for SEO and mobile-first devices
• Collaborating with the marketing and merchandising team to leverage assets and expertise
• Reporting on KPIs and driving brand awareness and customer engagement

ASSUMPTION: This role requires a creative and organized individual with a strong background in social media and email marketing. The ideal candidate will be comfortable working independently and collaboratively to achieve business targets.

📋 Key Responsibilities

✅ Designing and implementing content marketing strategies for social media, website, and emails

✅ Managing and growing Mrs. Alice's social media channels with over 400,000 followers

✅ Creating engaging content, including social media assets, videos, and stills

✅ Optimizing content for SEO and mobile-first devices

✅ Collaborating with the marketing and merchandising team to leverage assets and expertise

✅ Reporting on KPIs and driving brand awareness and customer engagement

✅ Planning and executing photoshoots, ensuring best assets are created and shoots run smoothly

ASSUMPTION: The Junior Content & Social Media Manager will be expected to work closely with the marketing team to ensure all content is on-brand and aligns with the company's vision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media management, content creation, and email marketing

Required Skills:

• Proven experience in growing a direct-to-consumer brand's social media channels at scale
• Excellent creative skills and a keen eye for detail
• Strong organizational skills and the ability to multi-task
• Numbers-driven and data-focused mindset
• Personable and able to work well with team members and be an ambassador for the brand
• Familiarity with Canva, Adobe platforms, and Klaviyo or similar email programs

Preferred Skills:

• Experience with SEO and Google Analytics
• Familiarity with the retail industry and homeware sector

ASSUMPTION: Candidates with experience in growing a direct-to-consumer brand's social media presence and a strong portfolio showcasing their creative skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (Based on industry standards for entry-level marketing roles in London)

Benefits:

• 25 days holiday allowance
• Home working on Fridays
• Great personal discount code and a friends and family one too
• Pensions
• A great team to work with

Working Hours: Full-time (40 hours per week) with one office day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically homeware and tableware

Company Size: Small (11-50 employees) - Mrs. Alice offers a close-knit team environment with opportunities for growth and impact

Founded: 2019 - Mrs. Alice is a relatively new brand with significant growth potential

Company Description:

• Mrs. Alice offers enchanting and elegant homeware, tablescapes, and tableware curated and designed by Alice Naylor-Leyland and her team
• The brand launched in 2019 and has been growing rapidly since, creating monthly seasonal drops to inspire customers worldwide
• Mrs. Alice is redefining how customers shop for tablescapes, tableware, and homeware, encouraging them to dress their homes beautifully

Company Specialties:

• Tablescapes and tableware
• Homeware and home decor
• Seasonal and on-trend products

Company Website: Mrs. Alice

ASSUMPTION: Mrs. Alice is a fast-growing, innovative retailer with a strong focus on creativity, quality, and customer experience.

📊 Role Analysis

Career Level: Entry-Level - This role is an excellent opportunity for a recent graduate or early-career marketing professional to gain experience in content creation, social media management, and email marketing

Reporting Structure: The Junior Content & Social Media Manager will report directly to the Marketing Manager and work closely with the merchandising team

Work Arrangement: Hybrid - One office day per week, with the remainder of the week working remotely

Growth Opportunities:

• As Mrs. Alice continues to grow, there may be opportunities for the Junior Content & Social Media Manager to take on additional responsibilities or move into a more senior role
• This role offers the chance to work closely with the marketing team and gain valuable experience in various aspects of marketing

ASSUMPTION: The Junior Content & Social Media Manager will have the opportunity to make a significant impact on Mrs. Alice's marketing efforts and contribute to the brand's continued growth and success.

🌍 Location & Work Environment

Office Type: Hybrid - One office day per week, with the remainder of the week working remotely

Office Location(s): London

Geographic Context:

• London is a vibrant and multicultural city with a thriving retail industry
• The city offers numerous opportunities for networking and professional development
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with one office day per week

ASSUMPTION: The Junior Content & Social Media Manager will need to be comfortable working independently and managing their time effectively, given the hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or virtual interview with the Marketing Manager
• Final interview with the Founder, Alice Naylor-Leyland

Key Assessment Areas:

• Creativity and portfolio presentation
• Social media and email marketing experience
• Understanding of Mrs. Alice's brand and products
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your creative skills and social media management experience
• Prepare questions to ask the interviewers about the role, the team, and the company's growth plans

ATS Keywords: Social media management, content creation, email marketing, SEO, brand awareness, customer engagement, marketing strategy, team collaboration

ASSUMPTION: Applicants should emphasize their creative skills, social media management experience, and understanding of Mrs. Alice's brand and products during the application and interview process.

🛠️ Tools & Technologies

• Canva or Adobe platforms for creating social media assets
• Klaviyo or similar email program for managing email marketing campaigns
• SEO tools for optimizing content and improving search engine rankings
• Google Analytics for tracking and analyzing website performance

ASSUMPTION: The Junior Content & Social Media Manager should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Quality and attention to detail
• Customer focus and exceptional customer experience
• Collaboration and teamwork

Work Style:

• Creative and innovative
• Organized and detail-oriented
• Collaborative and team-focused
• Adaptable and able to work independently

Self-Assessment Questions:

• Do you have a strong eye for detail and a keen sense of creativity?
• Are you comfortable working independently and managing your time effectively?
• Do you thrive in a collaborative environment and enjoy working as part of a team?

ASSUMPTION: Applicants should carefully consider how their personal values, work style, and career goals align with Mrs. Alice's company values and culture before applying for this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and ensuring consistent branding across all platforms
• Keeping up with the latest social media trends and algorithms
• Balancing creative and analytical aspects of the role
• Adapting to a hybrid work arrangement and managing time effectively

ASSUMPTION: The Junior Content & Social Media Manager should be prepared to face these challenges head-on and seek support from the marketing team when needed.

📈 Similar Roles Comparison

• Compared to similar roles in larger organizations, this role offers more responsibility and the opportunity to make a significant impact on Mrs. Alice's marketing efforts
• In the retail industry, this role is typical for an entry-level marketing professional with a focus on social media management, content creation, and email marketing
• Career progression in this role could lead to a more senior marketing position or a specialization in a specific marketing channel

ASSUMPTION: Applicants should consider the unique opportunities and challenges that this role offers compared to similar roles in larger organizations or other industries.

📝 Sample Projects

• Developing a user-generated content program to reward social media followers and increase engagement
• Creating a seasonal marketing campaign, including social media assets, emails, and website content
• Analyzing website performance and making data-driven recommendations to improve SEO and customer experience

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and initiatives they may work on in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Mrs. Alice?
• What opportunities are there for professional development and growth within the marketing team?
• How does the marketing team collaborate with other departments, such as merchandising and customer service?
• What is the company's approach to work-life balance, and how does that translate to a hybrid work arrangement?

ASSUMPTION: Applicants should ask thoughtful and relevant questions during the interview process to demonstrate their interest in the role and their commitment to Mrs. Alice's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative skills and social media management experience
• Prepare questions to ask the interviewers about the role, the team, and the company's growth plans
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.