Junior Content Writer

📌 Core Information

🔹 Job Title: Junior Content Writer

🔹 Company: Fulcrum

🔹 Location: Sydney, Australia (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (2 days in-office, 3 from home)

🚀 Job Overview

Key aspects of this role include:

• Writing original, well-researched articles and content for various clients and industries
• Collaborating with SEO, Outreach, and PR teams to create strategic content
• Adapting writing style and tone to suit different audiences and brands
• Learning and implementing SEO best practices to improve content visibility

ASSUMPTION: This role is ideal for recent graduates or early-career writers looking to gain experience in digital marketing and content creation.

📋 Key Responsibilities

✅ Write original, well-researched articles and content for various clients and industries

✅ Collaborate with SEO, Outreach, and PR teams to create strategic content

✅ Adapt writing style and tone to suit different audiences and brands

✅ Learn and implement SEO best practices to improve content visibility

✅ Proofread and edit own work to a high standard

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work well within a team.

🎯 Required Qualifications

Education: Degree in journalism, communications, marketing, or a related field, or equivalent experience

Experience: 0-2 years of experience in content creation or a related field

Required Skills:

• Excellent writing skills with a strong grasp of grammar
• Ability to adapt writing style and tone for different audiences and industries
• Basic understanding of SEO principles or willingness to learn
• Strong research skills
• Ability to work well within a team and take feedback

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with digital marketing trends
• Portfolio of writing samples showcasing versatility and quality

ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: AUD 50,000 - 60,000 per year, depending on experience

Benefits:

• Hybrid working arrangement (2 days in-office, 3 from home)
• Clear growth path: Junior Writer → Content Writer → Senior Writer → Strategy/Leadership roles
• Monthly team socials and a collaborative culture
• Exposure to top-tier clients and high-quality work from day one

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home three days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content writing roles in Sydney, Australia.

📌 Applicant Insights

🔍 Company Context

Industry: Fulcrum is a digital consultancy specializing in SEO, outreach, digital PR, and content. They work with well-known Australian and global brands to produce award-winning digital campaigns.

Company Size: Fulcrum has 51-200 employees, providing a supportive and close-knit work environment for junior team members.

Founded: Fulcrum was founded in 2015, giving it a solid track record in the digital marketing industry.

Company Description:

• Fulcrum is known for producing high-quality, strategic content that drives results for their clients
• The company values curiosity, collaboration, and continuous learning
• Fulcrum offers real mentorship and growth opportunities for junior team members

Company Specialties:

• SEO
• Outreach
• Digital PR
• Content creation

Company Website: wearefulcrum.com

ASSUMPTION: Fulcrum's focus on mentorship and growth makes it an attractive option for early-career writers looking to develop their skills in a supportive environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career writers.

Reporting Structure: The Junior Content Writer will report directly to the Communications Manager and work closely with the SEO, Outreach, and PR teams.

Work Arrangement: This role offers a hybrid working arrangement, with two days in the office and three days working from home.

Growth Opportunities:

• Clear progression path from Junior Writer to Senior Writer and leadership roles
• Exposure to top-tier clients and high-quality work from day one
• Opportunities to learn and implement SEO best practices

ASSUMPTION: This role offers significant growth opportunities for junior writers looking to develop their skills and advance their careers in digital marketing.

🌍 Location & Work Environment

Office Type: Fulcrum's office is located in Sydney, Australia, with a hybrid working arrangement.

Office Location(s): 100 Harris St, Pyrmont NSW 2009, Australia

Geographic Context:

• Sydney is a vibrant, multicultural city with a thriving digital marketing industry
• The office is located in the Pyrmont area, close to public transportation and amenities
• The hybrid working arrangement offers flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home three days a week

ASSUMPTION: The hybrid working arrangement and central office location make this role an attractive option for candidates looking for flexibility and convenience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Communications Manager
• In-person or virtual writing test and interview with the team
• Final interview with the Managing Director

Key Assessment Areas:

• Writing skills and ability to adapt tone
• Research skills and attention to detail
• Understanding of SEO principles
• Teamwork and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills and relevant experience
• Include a portfolio of writing samples showcasing your versatility and quality
• Prepare for the writing test by familiarizing yourself with the company's content style and tone
• Research the company and be prepared to discuss your fit with their values and culture

ATS Keywords: Junior Content Writer, Entry-Level, Writing, Content Creation, SEO, Digital Marketing, Collaboration, Teamwork, Adaptability, Grammar, Research, Entry-Level, Early-Career, Recent Graduate

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their writing skills and relevant experience to increase their chances of success.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage during the application process.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Collaboration
• Continuous learning

Work Style:

• Fast-paced and client-focused
• Supportive and close-knit team environment
• Opportunities for growth and development

Self-Assessment Questions:

• Do you have a strong passion for writing and a desire to learn and grow in a digital marketing environment?
• Are you comfortable working in a fast-paced, collaborative team environment?
• Can you adapt your writing style and tone to suit different audiences and industries?

ASSUMPTION: Candidates who share Fulcrum's values and are comfortable working in a fast-paced, collaborative environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• The role may require working on topics that are not personally interesting or relevant
• The work can be fast-paced and deadline-driven, which may be challenging for some candidates
• The role requires a strong attention to detail and the ability to proofread and edit own work
• The company's focus on mentorship and growth may come with high expectations and a steep learning curve

ASSUMPTION: These challenges can be overcome with strong writing skills, attention to detail, and a willingness to learn and adapt in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to other entry-level content writing positions but offers a clear growth path and exposure to top-tier clients from day one
• The role requires a strong focus on SEO and digital marketing, which sets it apart from more traditional content writing roles
• This role offers significant growth opportunities for early-career writers looking to advance their careers in digital marketing

ASSUMPTION: This role is well-suited to early-career writers looking to gain experience in digital marketing and content creation, with a clear path for growth and development.

📝 Sample Projects

• Writing a blog post about the latest trends in home design for a real estate client
• Creating SEO-optimized product descriptions for an e-commerce client
• Writing a feature-style article about the benefits of a new software product for a tech client

ASSUMPTION: These sample projects illustrate the variety of writing tasks the Junior Content Writer may be responsible for, showcasing their adaptability and versatility.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Junior Content Writer and how it integrates with the SEO, Outreach, and PR teams?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• Can you provide an example of a successful content campaign the company has worked on, and what role did the content writer play in its success?
• How does the company approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills and relevant experience
• Prepare a portfolio of writing samples showcasing your versatility and quality
• Prepare for the writing test by familiarizing yourself with the company's content style and tone
• Research the company and be prepared to discuss your fit with their values and culture
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.