📌 Core Information
🔹 Job Title: Junior Content Writer
🔹 Company: Totara Learning Solutions
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, SEO-optimized content for marketing campaigns, blogs, and other digital platforms
- Collaborating with regional marketing leads and digital teams to ensure content aligns with brand tone and regional needs
- Leveraging AI tools to enhance writing productivity and streamline content creation
- Supporting the creation of thought leadership assets such as eBooks and case studies
ASSUMPTION: This role requires a strong balance of creativity, collaboration, and adaptability to succeed in a fast-paced, international environment.
📋 Key Responsibilities
✅ Develop, write, and edit marketing campaign content including blogs, email copy, landing pages, and website updates
✅ Support the creation of thought leadership assets such as eBooks, guides, and case studies
✅ Ensure all content is aligned with SEO best practices and brand tone of voice
✅ Collaborate with regional marketing leads to adapt content for different markets and personas
✅ Work alongside the digital and design teams to bring campaigns and content to life across channels
✅ Leverage AI tools to improve writing productivity and streamline first drafts or content ideation
✅ Help maintain and update website content, ensuring accuracy and consistency
✅ Participate in content performance analysis to optimize future content based on results
ASSUMPTION: This role may require occasional adjustments to working hours to accommodate team members in different time zones.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, English, or related field preferred
Experience: 1-2 years of experience in a content writing, marketing, or digital media role (internships or freelance work welcome)
Required Skills:
- Strong writing, editing, and storytelling skills with a portfolio of digital content samples
- Familiarity with SEO principles and content management systems (e.g., WordPress)
- Comfortable using AI tools to improve content quality and efficiency
- Highly collaborative, organized, and eager to learn
Preferred Skills:
- Experience or interest in B2B SaaS, EdTech, or eLearning
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will be considered above formal education.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 USD per year (Estimated based on industry standards for entry-level content writing roles in the US)
Benefits:
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner Home Working Set-Up Allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
Working Hours: Full-time (40 hours/week) with flexible scheduling to accommodate team collaboration and global time zones
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Totara Learning Solutions operates in the Software Development industry, specializing in Learning Management Systems (LMS) and employee engagement solutions.
Company Size: Totara Learning Solutions has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Totara Learning Solutions was founded in 2010, with over a decade of experience in the LMS and employee engagement space.
Company Description:
- Totara is a leading provider of flexible learning and talent development solutions, helping organizations build better workplaces through learning, performance, and engagement.
- The company serves both direct enterprise clients and an extensive network of channel partners, supporting a wide range of industries from government and healthcare to financial services and nonprofits.
- Totara's adaptable architecture is tailored by its network of 75+ partners to meet complex organizational and security requirements.
Company Specialties:
- Learning Management Systems (LMS)
- e-learning
- Open source technology
- Social learning
- Talent Experience
- Employee engagement
- HR Tech
- Performance management
- LXP (Learning Experience Platform)
- Extended enterprise
- Employee training
- Mobile learning
- Upskilling
- Onboarding
Company Website: http://www.totara.com
ASSUMPTION: Totara Learning Solutions' focus on customization and flexibility allows it to cater to a wide range of clients with diverse needs.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to establish their content writing careers.
Reporting Structure: The Junior Content Writer will report directly to the Marketing Manager and collaborate with regional marketing leads, digital teams, and other stakeholders.
Work Arrangement: This is a fully remote, global position with some travel required for team meetings and events.
Growth Opportunities:
- Gaining experience in a fast-paced, international marketing environment
- Developing skills in SEO, content strategy, and thought leadership
- Potential for career progression into senior content roles or other marketing specializations
ASSUMPTION: This role offers ample opportunities for professional growth and skill development in a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: Fully remote work environment with no physical office location required.
Office Location(s): N/A (Fully remote)
Geographic Context:
- The United States is the primary location for this role, with the company headquartered in London, England, and additional offices in Wellington, New Zealand, and Santa Clara, California.
- Totara Learning Solutions serves clients globally, providing opportunities for international collaboration and exposure.
- The fully remote nature of this role allows for flexibility in working hours and location, with some overlap with European and Asia-Pacific time zones expected.
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate team collaboration and global time zones
ASSUMPTION: The fully remote nature of this role may require occasional adjustments to working hours to facilitate effective communication and collaboration with team members in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Content assessment or test project
- Interview with the Marketing Manager and/or regional marketing leads
- Final decision and offer
Key Assessment Areas:
- Writing and editing skills
- Creativity and storytelling abilities
- Familiarity with SEO principles
- Collaboration and communication skills
- Adaptability and cultural awareness
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of digital content samples showcasing your writing, editing, and storytelling abilities
- Demonstrate your understanding of SEO principles and content management systems in your application materials
- Prepare for interview questions related to your writing process, collaboration skills, and adaptability to a fast-paced, international work environment
ATS Keywords: Content Writing, Digital Media, Marketing, SEO, Collaboration, Editing, Storytelling, AI Tools, B2B SaaS, EdTech, eLearning, Content Management Systems, WordPress
ASSUMPTION: Totara Learning Solutions may use an Applicant Tracking System (ATS) to filter and manage job applications, making strategic use of relevant keywords in your resume and cover letter essential for success.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress)
- AI Tools for content creation and optimization
- Marketing automation and project management platforms (e.g., HubSpot, Asana, Trello)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Adaptable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Global and collaborative
- Adaptable and flexible
- Results-driven and accountable
- Supportive and inclusive
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working with diverse teams across different time zones?
- Do you have a strong sense of accountability and a results-driven mindset?
- Are you adaptable and open to learning new tools and processes?
ASSUMPTION: Totara Learning Solutions values candidates who align with their company values and work style, emphasizing cultural fit as a critical factor in the hiring process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting content for different markets, personas, and channels
- Occasional adjustments to working hours to accommodate global team members
- Keeping up with industry trends and best practices in content writing and marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Junior Content Writer vs. Content Marketing Specialist: The Junior Content Writer role focuses more on content creation and less on strategy and analytics compared to the Content Marketing Specialist role.
- Industry-specific context: Totara Learning Solutions operates in the Software Development industry, specializing in Learning Management Systems (LMS) and employee engagement solutions, which may require some industry-specific knowledge.
- Career path comparison: This role can serve as a stepping stone to more senior content writing or marketing roles within the company or the broader industry.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help applicants tailor their applications and prepare for interviews more effectively.
📝 Sample Projects
- Developing a series of blog posts on best practices for employee engagement in the workplace
- Creating a thought leadership eBook on the future of learning and development in the digital age
- Writing and editing landing pages for Totara Learning Solutions' products and services, ensuring alignment with SEO best practices and brand tone of voice
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the Junior Content Writer may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Totara Learning Solutions?
- What are the primary challenges facing the content team, and how can this role help address them?
- How does Totara Learning Solutions support the professional development and growth of its employees?
- What are the expectations for collaboration and communication with regional marketing leads and other stakeholders?
- How does Totara Learning Solutions ensure a positive and inclusive work environment for its remote team members?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio of digital content samples showcasing your writing, editing, and storytelling abilities
- Prepare for interview questions related to your writing process, collaboration skills, and adaptability to a fast-paced, international work environment
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
