📌 Core Information
🔹 Job Title: Junior Copywriter - Français Natif.ve (H/F/N)
🔹 Company: Picnic
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging campaigns targeting families
- Writing impactful messages across various channels
- Collaborating with marketing teams to optimize content
- Working in a dynamic, young, and international environment
ASSUMPTION: This role requires strong creative writing skills and a deep understanding of the target audience to create compelling campaigns.
📋 Key Responsibilities
✅ Imagine creative concepts to promote Picnic among families
✅ Write persuasive and adapted texts for various channels (e-mails, push, social media, ads, etc.)
✅ Collaborate with marketing teams to test, optimize, and measure the impact of content
ASSUMPTION: The role requires a high level of adaptability, as the candidate will work on diverse projects with varying priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communication, or a related field
Experience: 1-3 years of experience in copywriting, creative writing, or a related field
Required Skills:
- Excellent French writing skills
- Good command of English
- Strong attention to detail
- Creative and performance-oriented mindset
- Ability to juggle multiple projects and priorities
Preferred Skills:
- Experience in marketing or advertising agencies
- Knowledge of the retail industry
ASSUMPTION: While not explicitly stated, experience in a similar role or industry would be beneficial but not strictly required.
💰 Compensation & Benefits
Salary Range: €24,000 - €32,000 per year (based on experience level and industry standards for junior copywriter roles in Paris)
Benefits:
- Restaurant tickets (€11/day)
- Health insurance (through partnerships with SideCare and OpenUp)
- Transportation reimbursement (50% for public transport)
- Professional development opportunities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for junior copywriter roles in Paris, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, online grocery delivery)
Company Size: Large (5,001-10,000 employees)
Founded: 2015
Company Description:
- Picnic is revolutionizing the way people buy groceries through an affordable and sustainable service
- The company handles various aspects in-house, such as forecasting, automation, and application development
- Picnic fosters a diverse and inclusive work environment with over 80 nationalities represented
Company Specialties:
- E-commerce
- Automation
- Retail technology
- Supply chain management
Company Website: Picnic Careers
ASSUMPTION: Picnic's unique business model and in-house approach to various aspects of the business set it apart from traditional retailers.
📊 Role Analysis
Career Level: Entry-level (Junior Copywriter)
Reporting Structure: The Junior Copywriter will report directly to the Marketing team
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Learning and development opportunities, such as meetups, language classes, and tailored training
- Potential career progression within the marketing department or other internal teams
ASSUMPTION: As a growing company, Picnic offers opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Urban office located in central Paris
Office Location(s): 51, Rue de Chabrol, Paris, Île-de-France 75010, FR
Geographic Context:
- Paris is a vibrant and multicultural city with a rich history and numerous attractions
- The office is centrally located, offering easy access to public transportation and various amenities
- Paris is known for its high cost of living, particularly housing and dining
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM, with a one-hour lunch break)
ASSUMPTION: The work environment is dynamic, young, and international, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the marketing team
- Final decision and offer
Key Assessment Areas:
- Writing skills and creativity
- Understanding of the target audience (families)
- Adaptability and ability to juggle multiple projects
- Cultural fit and alignment with Picnic's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide examples of your creative writing and marketing work
- Demonstrate your understanding of Picnic's unique business model and target audience
ATS Keywords: Junior Copywriter, French, English, Marketing, Advertising, Creative Writing, Campaign Development, Collaboration, Performance Orientation, Attention to Detail
ASSUMPTION: The application process may involve additional assessments or interviews, depending on the specific needs of the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- International and multicultural
- Focus on learning and development
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a multicultural team and adapting to diverse perspectives?
- Do you have a strong customer focus and a passion for creating engaging content?
ASSUMPTION: Picnic values diversity, inclusion, and collaboration, fostering a work environment that embraces different backgrounds and perspectives.
⚠️ Potential Challenges
- High cost of living in Paris, particularly housing and dining
- Fast-paced work environment that may require adaptability and quick decision-making
- Potential language barriers, as the team is international and multilingual
- Competition for top talent in the marketing and advertising industry
ASSUMPTION: While Picnic offers numerous benefits and opportunities for growth, candidates should be aware of the potential challenges associated with working in a large, dynamic company in a major metropolitan area.
📈 Similar Roles Comparison
- Junior Copywriter roles at traditional advertising agencies may offer more structured career paths and a broader range of clients but may lack the innovative and in-house approach of Picnic
- Junior Copywriter roles at other e-commerce or retail companies may offer similar work environments and growth opportunities but may not have the unique business model and focus on sustainability of Picnic
- Junior Copywriter roles at Picnic may offer more opportunities for cross-functional collaboration and learning, as the company handles various aspects in-house
ASSUMPTION: Candidates should consider their preferences regarding company culture, industry, and career growth when comparing similar roles.
📝 Sample Projects
- Developing a marketing campaign to promote Picnic's sustainable and affordable grocery delivery service to families in Paris
- Creating engaging and persuasive content for Picnic's social media channels, website, and email newsletters
- Collaborating with the marketing team to optimize the impact of content and improve customer engagement
ASSUMPTION: The specific projects assigned to the Junior Copywriter may vary depending on the team's priorities and the company's overall marketing strategy.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- How does Picnic support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Picnic measure the success of its marketing campaigns, and what metrics are most important for this role to focus on?
- What is the team's approach to collaboration and cross-functional projects, and how can this role contribute to fostering a culture of collaboration?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Picnic's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your creative writing and marketing work to showcase during the interview
- Research Picnic's unique business model and target audience to demonstrate your understanding of the company and its mission
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
