📌 Core Information
🔹 Job Title: Junior CRM Campaign Manager
🔹 Company: Blacklane
🔹 Location: Berlin, Germany
🔹 Job Type: On-site
🔹 Category: Travel Arrangements
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing and steering comprehensive customer strategies to drive user activation, retention, and reactivation
- Collaborating with cross-functional teams to execute impactful customer journeys using Braze campaign platform
- Analyzing campaign performance to generate actionable insights and optimize campaign elements
- Embodying a customer-obsessed mindset to create seamless, effective experiences and enhance brand loyalty
- Fostering strong, collaborative relationships with cross-functional stakeholders to enhance operational efficiency
ASSUMPTION: This role requires a strategic thinker who thrives in fast-paced environments and enjoys turning insights into action.
📋 Key Responsibilities
✅ Support the implementation of lifecycle, triggered, and ad-hoc blast campaigns in Braze to drive more efficient and effective execution of CRM strategies, enhancing customer engagement and campaign success
✅ Manage the end-to-end execution of CRM campaigns, including creative briefings, approval processes, etc.
✅ Develop AB testing roadmaps to generate actionable insights that optimise campaign elements, improving performance and ensuring continuous growth in campaign effectiveness
✅ Develop expertise in CRM tools and processes, contributing to the ideation of innovative and more efficient approaches that enhance campaign performance
✅ Conduct detailed campaign analysis to uncover key performance insights, enabling data-driven decisions that steer future campaigns and enhance overall marketing impact
✅ Stay curious about CRM trends within the luxury and mobility sectors, learning and sharing valuable insights to drive best practices and implementing winning strategies
✅ Foster strong, collaborative relationships with cross-functional stakeholders to enhance operational efficiency
ASSUMPION: This role involves a mix of strategic planning, hands-on campaign execution, and data analysis to drive campaign success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in CRM, marketing, or a related field
Required Skills:
- Proficient in CRM tools, with a focus on Braze
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Fluency in English
Preferred Skills:
- Experience with AB testing and optimization
- Familiarity with the luxury and mobility sectors
- Proficiency in SQL or other data analysis tools
ASSUMPION: While not explicitly stated, a background in CRM and marketing is essential for this role. Familiarity with Braze and AB testing would be beneficial.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level CRM roles in Berlin)
Benefits:
- Fair Pay & Shared Success: Good salaries and automatic enrollment in Virtual Stock Options Plan (VSOP)
- Blacklane Mystery Rides: One complimentary ride per quarter to experience chauffeur services firsthand
- Learning & Development: Access to LinkedIn Learning and tailored learning experiences for leadership roles
- Weekly Homecooked Lunches: Quality office lunches to connect with colleagues from all departments
- Health Support: Access to Nilo Health for mental wellness and WHOOP bracelet for fitness support
- Social Responsibility: Opportunities to make a meaningful impact through initiatives like Miracle Flights
- Share ideas with C-Level: Monthly consultation days to share ideas, feedback, and constructive criticism
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level CRM roles in Berlin. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements, focusing on urban mobility, chauffeur services, and sustainable travel
Company Size: 201-500 employees, with a global presence in over 50 countries
Founded: 2011, with a mission to become the world’s leading premium, global chauffeur service
Company Description:
- Blacklane offers a global chauffeur service, prioritizing reliability, innovation, and first-class service at every step
- The company is committed to reducing its operational impact on the planet through carbon offsetting and sustainable practices
- Blacklane serves business travelers, providing private and convenient five-star services for airport transfers, city-to-city, and in-city rides
Company Specialties:
- Urban Mobility
- Chauffeur Service
- Limousine Service
- Airport Transfer
- Sustainable Travel
Company Website: https://www.blacklane.com/en/
ASSUMPTION: Blacklane is a well-established company in the travel industry, focusing on high-end chauffeur services and sustainability.
📊 Role Analysis
Career Level: Entry-level (0-2 years) in CRM and marketing
Reporting Structure: This role reports directly to the Hiring Manager, with potential collaboration with cross-functional teams
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- As Blacklane continues to grow, there may be opportunities for career progression within the marketing team or other departments
- The company offers learning and development opportunities, including access to LinkedIn Learning and tailored leadership training
ASSUMPTION: This role offers growth potential as Blacklane expands and enhances its services.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Feurigstrasse 59, Berlin, 10827, DE
Geographic Context:
- Berlin is the capital and largest city of Germany, with a vibrant tech and startup scene
- The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and ample green spaces
- Berlin is well-connected by public transportation, making it easy to commute to the Blacklane office
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options for specific tasks or projects
ASSUMPTION: Berlin offers a dynamic and multicultural work environment, with a strong focus on sustainability and innovation.
💼 Interview & Application Insights
Typical Process:
- Application Review: Your CV and documents are reviewed by the Talent Acquisition team and Hiring Manager
- Talent Acquisition Interview: A quick introductory chat to ensure the role excites you and matches your interests and skills
- Second Round: Case Study/Technical Interviews/Peers Interview/Stakeholder Interview - A deeper dive into your experience and specific aspects of the role
- Third Round: Executive Interview and Reference Check
- Offer Call: Celebrating your acceptance of the offer
Key Assessment Areas:
- CRM and marketing expertise
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and strategic thinking
- Alignment with Blacklane’s goals and vision
Application Tips:
- Tailor your resume and cover letter to highlight your CRM and marketing experience, as well as your analytical and communication skills
- Prepare for case studies and technical interviews by brushing up on your CRM and data analysis skills
- Research Blacklane’s company culture and values to demonstrate your fit for the team
ATS Keywords: CRM, Campaign Management, Data Analysis, AB Testing, Customer Engagement, Cross-Functional Collaboration, Creative Briefing, Customer Retention, Customer Reactivation, Lifecycle Campaigns, Campaign Optimization, Performance Insights, Strategic Thinking, Growth Mindset, Curiosity, Customer Obsession
ASSUMPTION: The interview process at Blacklane is designed to assess your skills and cultural fit, with a focus on CRM and marketing expertise.
🛠️ Tools & Technologies
- Braze (CRM campaign platform)
- LinkedIn Learning (learning and development platform)
- Nilo Health (mental wellness platform)
- WHOOP (fitness tracking bracelet)
- SQL (data analysis tool)
ASSUMPTION: Blacklane uses a variety of tools to support its CRM campaigns, learning and development, and employee well-being.
👔 Cultural Fit Considerations
Company Values:
- Care: Blacklane prioritizes the well-being of its employees and the planet
- Inclusion: Blacklane fosters a diverse and inclusive work environment
- Innovation: Blacklane encourages creativity and continuous improvement
Work Style:
- Collaborative: Blacklane values teamwork and cross-functional collaboration
- Data-driven: Blacklane makes decisions based on data and insights
- Customer-obsessed: Blacklane prioritizes the needs and preferences of its customers
Self-Assessment Questions:
- How do you embody Blacklane’s value of care in your daily work?
- How do you approach data-driven decision-making in your current role?
- How do you ensure a seamless and effective customer experience in your current role?
ASSUMPTION: Blacklane values employees who embody its core values and contribute to a positive, collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and multiple projects
- Managing stakeholder expectations and balancing competing priorities
- Keeping up with the latest trends and best practices in CRM and marketing
- Adapting to a dynamic work environment with changing priorities and responsibilities
ASSUMPTION: These challenges are common in fast-growing companies and can be managed with strong communication, time management, and adaptability.
📈 Similar Roles Comparison
- Junior CRM Campaign Manager vs. Marketing Coordinator: The CRM role focuses more on data analysis and campaign optimization, while the Marketing Coordinator role may involve more event planning and content creation
- Industry-specific context: Blacklane operates in the luxury and mobility sectors, which may have unique customer preferences and behaviors compared to other industries
- Career path comparison: This role can serve as a stepping stone to more senior marketing or CRM positions within Blacklane or other companies
ASSUMPTION: While both roles involve marketing and customer engagement, the Junior CRM Campaign Manager role requires more data analysis and campaign optimization skills.
📝 Sample Projects
- Developing and executing a customer reactivation campaign to re-engage inactive users
- Analyzing customer data to identify trends and optimize campaign performance
- Collaborating with cross-functional teams to create targeted and personalized customer journeys
ASSUMPTION: These projects demonstrate the data-driven and collaborative nature of the Junior CRM Campaign Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does Blacklane support the professional development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does Blacklane balance the need for data-driven decision-making with the need for creativity and innovation?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like Blacklane?
ASSUMPTION: These questions help you understand the work environment, team dynamics, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM and marketing experience, as well as your analytical and communication skills
- Prepare for case studies and technical interviews by brushing up on your CRM and data analysis skills
- Research Blacklane’s company culture and values to demonstrate your fit for the team
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
