📌 Core Information
🔹 Job Title: Junior Culinary Content Developer
🔹 Company: Engage Video Group
🔹 Location: Cape Town, South Africa (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Ideating and developing recipes for video content
- Collaborating with production teams to ensure recipe success
- Integrating client products into recipes naturally and effectively
- Creating detailed pre-production documents for seamless video production
- Briefing voiceover artists for recipe video voiceovers
ASSUMPTION: This role requires a blend of culinary expertise, creativity, and understanding of audience preferences to create engaging, educational, and brand-integrated recipes.
📋 Key Responsibilities
✅ Content Ideation: Conceptualise creative ideas for recipe content that heroes client brands, staying informed on current food trends, seasonal opportunities, and audience preferences.
✅ Recipe Development: Create and test recipes that align with client briefs/strategies and Foodies’ brand identity, ensuring all recipes are easy to replicate, visually appealing, and delicious.
✅ Client Integration: Effectively incorporate client products into recipes in a way that feels natural, educational, and appealing to the audience, ensuring strong client satisfaction.
✅ Pre-production Planning: Detailed pre-production documents crafted ensure seamless production of recipe content, outlining ingredients, step-by-step methods, styling notes, and any special considerations for on-set execution.
✅ Voice-Over Briefing: Brief voiceover artists to successfully create engaging and accurate voice-overs for Foodies of South Africa recipe videos.
ASSUMPTION: This role involves a high degree of creativity, attention to detail, and collaboration with production teams to ensure recipe content meets both client and audience expectations.
🎯 Required Qualifications
Education: Completed tertiary education or have 1-3 years of relevant work experience
Experience: Culinary background with recipe development experience
Required Skills:
- Culinary background with recipe development experience
- Passion for making cooking approachable, exciting, and educational for a diverse audience
- Strong understanding of South African food culture, trends, and audience preferences
- Creativity and the ability to translate ideas into recipes that perform well on video and digital platforms
- Excellent attention to detail and ability to produce consistent, high-quality work under deadlines
- Strong collaboration and communication skills to work effectively within a team
Preferred Skills:
- Proficiency in Google Suite and MS Office
- Experience working with production teams
ASSUMPTION: While a culinary background is essential, this role also requires strong organizational skills, attention to detail, and the ability to work effectively within a team.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Cape Town, South Africa is typically R250,000 - R350,000 per year (ZAR). This estimate is based on industry standards for entry-level culinary content development roles and may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's qualifications and experience. Benefits may also vary based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specialising in social media video optimisation and content strategy
Company Size: 51-200 employees, providing a dynamic and growing work environment
Founded: 2016, with a strong focus on data-driven creativity and audience engagement
Company Description:
- Engage Video Group combines data and creativity to create content people really care about
- Works with global corporations to produce engaging, shareable content for some of the world’s largest brands
- Owns the largest food and recipe social media platform in Africa, Foodies of SA, reaching over 10 million people each week
Company Specialties:
- Social Media Video
- Video Optimisation
- Food Trends
- Social Media Trends
- Content Strategy
- Content Marketing
- Brand Awareness
- Brand Love
- Brand Consideration
Company Website: http://www.engagevideogroup.com
ASSUMPTION: Engage Video Group's focus on data-driven creativity and audience engagement sets it apart in the advertising industry, providing a unique opportunity for candidates to grow and innovate in their roles.
📊 Role Analysis
Career Level: Entry-level (Junior) with opportunities for growth and development within the company
Reporting Structure: Reports directly to the Head of Foodies of SA, with close collaboration with production teams
Work Arrangement: Hybrid work arrangement, with a combination of remote and on-site work
Growth Opportunities:
- Developing expertise in recipe development and content strategy
- Expanding responsibilities based on performance and company growth
- Potential career paths include senior culinary content developer, content manager, or strategic roles within the company
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain experience in culinary content development and grow within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement, with a combination of remote and on-site work
Office Location(s): 21 Dreyer street, Cape Town, Western province 7708, ZA
Geographic Context:
- Cape Town is the second-most populous city in South Africa, known for its diverse culture, vibrant food scene, and natural beauty
- The Western Cape province is home to a thriving advertising and marketing industry, with numerous opportunities for professional growth and development
- The company's location in Cape Town provides easy access to local food trends, ingredients, and culinary inspiration
Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and Cape Town location provide a unique blend of flexibility, creativity, and access to local culinary inspiration for candidates in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Culinary background and recipe development experience
- Understanding of South African food culture and trends
- Creativity and ability to translate ideas into engaging recipes
- Attention to detail and ability to work under deadlines
- Collaboration and communication skills
Application Tips:
- Highlight relevant culinary experience and recipe development projects in your resume
- Tailor your cover letter to demonstrate your understanding of South African food culture and trends, as well as your enthusiasm for the role
- Prepare examples of your best recipes and be ready to discuss them during the interview
- Research the company and its clients to showcase your understanding of their brand and values
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Culinary background, recipe development, South African food culture, creativity, attention to detail, collaboration, communication, hybrid work, Cape Town, Western Cape, entry-level, junior, Foodies of SA, Engage Video Group
ASSUMPTION: The interview process for this role will focus on assessing the candidate's culinary background, creativity, and cultural fit within the company and its clients.
🛠️ Tools & Technologies
- Google Suite (Google Drive, Google Docs, Google Sheets)
- Microsoft Office (Word, Excel, PowerPoint)
- Recipe development software (e.g., MealMaster Pro, MasterCook)
- Video production software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media platforms (e.g., Facebook, Instagram, TikTok)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the project and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Data-driven creativity
- Audience-first approach
- Continuous learning and innovation
- Collaboration and team care
- Fun and enjoyment in the workplace
Work Style:
- Dynamic and fast-paced work environment
- Focus on team care and collaboration
- Encouragement of creativity and innovation
- Flexible hybrid work arrangement
Self-Assessment Questions:
- How do your culinary background and recipe development experience align with the company's data-driven creativity and audience-first approach?
- How do you stay informed about current food trends, seasonal opportunities, and audience preferences in South Africa?
- How do you balance creativity and attention to detail in your work, and how do you ensure consistent, high-quality results under deadlines?
- How do you collaborate effectively with production teams, and how do you ensure seamless recipe production workflows?
ASSUMPTION: Candidates should assess their cultural fit based on the company's values, work style, and the self-assessment questions provided.
⚠️ Potential Challenges
- Managing multiple client projects and deadlines simultaneously
- Adapting to changing client briefs and priorities
- Working in a fast-paced, dynamic work environment
- Balancing creativity and attention to detail in recipe development
- Collaborating effectively with production teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and the dynamic nature of the advertising industry, requiring candidates to be adaptable, organized, and detail-oriented.
📈 Similar Roles Comparison
- Unlike traditional recipe development roles, this position requires a strong understanding of video content and audience engagement on social media platforms
- Compared to other entry-level culinary roles, this position offers a unique opportunity to work with global brands and gain experience in content strategy and brand integration
- Career progression in this role may include senior culinary content developer, content manager, or strategic roles within the company, providing a clear path for growth and development
ASSUMPTION: This role offers a unique blend of culinary expertise, creativity, and strategic thinking, setting it apart from traditional recipe development positions.
📝 Sample Projects
- Developing a series of recipes for a major food brand, integrating their products seamlessly while maintaining audience appeal and engagement
- Creating a collection of holiday-themed recipes for a retail client, showcasing their products in creative and festive ways
- Designing a recipe content calendar for a client, aligning with seasonal trends, audience preferences, and brand objectives
ASSUMPTION: These sample projects demonstrate the range of culinary content development opportunities available within the company and its diverse client base.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of junior culinary content developers?
- What are the most successful recipes developed by previous team members, and what contributed to their success?
- How does the company measure the success of its culinary content, and how are these metrics used to inform future recipe development?
- What are the most challenging aspects of working with global brands, and how does the company support its team members in overcoming these challenges?
- How does the company foster a culture of collaboration and team care, and what opportunities are there for candidates to contribute to this culture?
ASSUMPTION: These interview questions will help candidates gain a deeper understanding of the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your culinary background, recipe development experience, and understanding of South African food culture and trends
- Write a cover letter explaining your enthusiasm for the role and your alignment with the company's values and work style
- Prepare examples of your best recipes and be ready to discuss them during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
