Junior Digital Campaign Manager

📌 Core Information

🔹 Job Title: Junior Digital Campaign Manager

🔹 Company: Ashbury

🔹 Location: London, United Kingdom (Hybrid: 1-2 days per week in the office)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Level (4-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the planning, execution, and optimization of digital marketing campaigns across various channels
• Analyzing campaign performance using tools like Google Analytics and making data-driven decisions to optimize campaigns
• Collaborating with the Head of Marketing and other internal teams to ensure campaigns align with strategic objectives and brand guidelines
• Contributing to the preparation of performance reports and presenting findings to stakeholders

ASSUMPTION: This role requires a proactive and detail-oriented individual with a strong background in digital marketing and a passion for data-driven decision making. The ideal candidate will be comfortable working independently or as part of a small team in a fast-paced environment.

📋 Key Responsibilities

✅ Digital Campaign Creation, Management and Analysis: Devise, implement, monitor, and assess the performance of digital campaigns across various channels, integrating with our Marketing CRM platform where applicable. Use tools like Google Analytics and other analytics platforms to gather campaign insights and optimize campaign performance. Evaluate key digital marketing metrics to determine campaign success and make recommendations.

✅ Identifying Trends and Campaign Optimisation: Provide actionable insights based on campaign data to optimise future digital campaign activity. Work with the Head of Marketing to suggest A/B tests and targeting refinements based on gathered data. Identify trends and highlight opportunities to enhance audience engagement and conversion.

✅ Process and Governance: Support the implementation and documentation of campaign workflows and marketing processes. Ensure compliance with brand guidelines, data protection regulations (GDPR), and internal marketing processes. Maintain campaign calendars, briefs, and documentation to support team efficiency and organisation.

✅ Performance Analysis and Reporting: Assist in compiling regular performance reports for the Head of Marketing and other internal stakeholders. Contribute to the preparation of post-campaign reviews and ROI analysis and present findings where required. Help track budget spend and measure cost-effectiveness of all digital marketing activities.

ASSUMPTION: The responsibilities listed above are based on the original job description. However, the role may evolve over time, and additional or modified responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-5 years of experience in digital marketing with demonstrable experience in end-to-end digital campaign management

Required Skills:

• Strong proficiency with key digital platforms including Marketing CRMs, Google Ads, Google Search Console and Analytics, Facebook Ads, Email Marketing Platforms, and LinkedIn
• Comprehensive understanding of marketing analytics and performance metrics and an ability to make data-driven decisions to optimise campaign performance and ROI
• Strong attention to detail with excellent organisation, written, time-management, and verbal communication skills
• Proficient in Excel, PowerPoint, and data visualisation tools
• Organised and personable with an ability to work independently or as part of a small team in a fast-paced environment

Preferred Skills:

• Experience with A/B testing and audience segmentation
• Familiarity with the food and beverage industry

ASSUMPTION: While the original job description does not specify preferred skills, candidates with experience in A/B testing and familiarity with the food and beverage industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level digital marketing role in London)

Benefits:

• 25 days annual leave plus public holidays as standard* (with additional annual leave accrued with length of service)
• Option to buy additional annual leave
• Charity days and time off to support your favourite charity
• Payroll charity giving scheme
• Cycle to work scheme and much more!

Working Hours: Full-time (37.5 hours per week), with flexibility to work from home 3-4 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing role in London. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Ashbury specializes in global food regulatory expertise, helping clients navigate complex regulations to bring innovative products to market safely.

Company Size: 51-200 employees. As a mid-sized company, Ashbury offers a collaborative and supportive work environment with opportunities for growth and development.

Founded: 2011. Ashbury was founded with a mission to make global food labelling compliance easier, protecting brands and consumers by providing expert regulatory advice and practical solutions.

Company Description:

• Ashbury is a trusted regulatory partner for retailers and brands globally, dedicated to protecting brands and consumers by making global food labelling compliance easier
• The company provides expertise through a highly versatile team of food technologists and regulatory experts with a unique blend of manufacturing, retail, enforcement, and commercial experience
• Ashbury collaborates with clients to interpret and apply legal guidelines, enabling them to launch innovative products quickly and efficiently

Company Specialties:

• Label Validation
• Label Compliance
• Regulatory Advice
• Specification Approval
• Food Information Regulation (FIR) Compliance
• International Regulatory Services
• Regulatory Translations
• Specification Writing
• Artwork
• Retail
• Regulatory Compliance
• Food Law
• Labelling
• Labeling
• Food Innovation
• Pack Copy
• Training

Company Website: http://www.ashbury.global

ASSUMPTION: Ashbury's expertise in the food and beverage industry and commitment to regulatory compliance make it an attractive employer for candidates interested in this field.

📊 Role Analysis

Career Level: Mid-Level. This role is suitable for candidates with 4-5 years of experience in digital marketing, looking to advance their careers in a fast-paced and dynamic environment.

Reporting Structure: The Junior Digital Campaign Manager will report directly to the Head of Marketing on a day-to-day basis and collaborate with the Sales and Regulatory Teams as needed.

Work Arrangement: Hybrid. The role requires an expectation to attend the London office 1-2 days per week, with the remaining days worked remotely.

Growth Opportunities:

• As a mid-sized company, Ashbury offers opportunities for career progression and professional development
• Candidates may have the chance to take on additional responsibilities or move into senior roles as the company grows
• Working closely with the Head of Marketing and other internal teams may provide opportunities to learn and develop new skills

ASSUMPTION: The growth opportunities listed above are based on industry standards and typical career progression paths. Actual opportunities may vary based on the company's specific needs and the individual's performance.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires an expectation to attend the London office 1-2 days per week, with the remaining days worked remotely.

Office Location(s): 27 Furnival Street, London, England EC4A 1JQ, GB

Geographic Context:

• London is a vibrant and multicultural city with a thriving food and beverage industry
• The city offers a wide range of cultural attractions, restaurants, and entertainment options
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (37.5 hours per week), with flexibility to work from home 3-4 days per week

ASSUMPTION: The work environment and schedule listed above are based on the information provided in the original job description. However, the company may adjust these details as needed to accommodate the specific needs of the role or the individual.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the Head of Marketing
• Second-round interview with the Marketing Team
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and interpretation
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with Ashbury's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Include specific examples of your campaign management experience and the results you've achieved
• Demonstrate your understanding of Ashbury's business and the food and beverage industry
• Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement

ATS Keywords: Digital Marketing, Campaign Management, Google Analytics, Marketing CRM, Data Analysis, A/B Testing, Audience Engagement, Compliance, Performance Metrics, Excel, PowerPoint, Communication, Time Management, Team Collaboration, Attention to Detail

ASSUMPTION: The interview and application insights listed above are based on industry standards and typical hiring processes. Actual processes may vary based on the company's specific needs or preferences.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Google Search Console
• Marketing CRMs (e.g., HubSpot, Marketo, or similar)
• Email Marketing Platforms (e.g., Mailchimp, Constant Contact, or similar)
• LinkedIn Ads
• Facebook Ads
• Excel
• PowerPoint
• Data visualisation tools (e.g., Tableau, Power BI, or similar)

ASSUMPTION: The tools and technologies listed above are based on the required and preferred skills listed in the original job description. However, the company may use additional or alternative tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Welcoming: friendly, approachable, and open to new ideas
• Positive: create a positive experience for our people and our clients
• Confidence: act with confidence, from a strong foundation of expertise
• Simplicity: remove complexity and bring clarity

Work Style:

• Collaborative: working closely with the Head of Marketing and other internal teams
• Data-driven: using data and analytics to inform decision-making and optimise campaign performance
• Adaptable: able to work independently or as part of a small team in a fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing, with a strong focus on campaign management?
• Are you comfortable working with data and using it to inform your decision-making and optimise campaign performance?
• Do you thrive in a fast-paced, collaborative environment and enjoy working closely with teams to achieve common goals?

ASSUMPTION: The cultural fit considerations listed above are based on the company's values and the required and preferred skills listed in the original job description. However, the company may have additional or alternative cultural fit factors that they consider important.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously
• The food and beverage industry can be complex and regulated, requiring a strong understanding of relevant laws and regulations
• The role may involve working with stakeholders at various levels within the organisation, requiring strong communication and interpersonal skills
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members

ASSUMPTION: The potential challenges listed above are based on industry standards and typical challenges faced in digital marketing roles. Actual challenges may vary based on the company's specific needs or the individual's unique circumstances.

📈 Similar Roles Comparison

• Junior Digital Campaign Manager vs. Digital Marketing Specialist: The Junior Digital Campaign Manager role focuses more on campaign management and optimisation, while the Digital Marketing Specialist role may involve a broader range of marketing activities
• Junior Digital Campaign Manager vs. Digital Marketing Manager: The Junior Digital Campaign Manager role is more focused on day-to-day campaign management, while the Digital Marketing Manager role may involve more strategic planning and team leadership
• Career progression: The Junior Digital Campaign Manager role may provide opportunities for career progression into senior marketing roles, such as Digital Marketing Manager or Head of Marketing

ASSUMPTION: The role comparisons listed above are based on industry standards and typical career progression paths. Actual comparisons may vary based on the company's specific needs or the individual's unique circumstances.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new product launch
• Analysing campaign performance data to identify trends and optimise future campaign activity
• Collaborating with the Sales Team to create targeted email campaigns to support specific sales initiatives

ASSUMPTION: The sample projects listed above are based on the key responsibilities and required skills listed in the original job description. However, the specific projects assigned may vary based on the company's needs or the individual's unique skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role fit into the overall marketing strategy and objectives of the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Marketing Team collaborate with other departments, such as Sales and Regulatory?
• What opportunities are there for professional development and career progression within the company?

ASSUMPTION: The key questions to ask during the interview listed above are based on industry standards and typical questions asked in digital marketing roles. Actual questions may vary based on the company's specific needs or the individual's unique interests.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for the interview by researching Ashbury's business and the food and beverage industry
• Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.