Junior Digital Campaign Manager (Paid Media)

📌 Core Information

🔹 Job Title: Junior Digital Campaign Manager (Paid Media)

🔹 Company: GroupM

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time, On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing and managing digital paid media campaigns (paid search, paid social, etc.)
• Collaborating with a multidisciplinary team to define communication strategies
• Optimizing campaign performance for various advertisers
• Working in a dynamic environment with a focus on efficiency and meeting deadlines

ASSUMPTION: This role requires a proactive and detail-oriented individual with a strong analytical background and a solid understanding of paid media channels.

📋 Key Responsibilities

✅ Implement and manage paid media digital campaigns (paid search, paid social, etc.)

✅ Collaborate with a multidisciplinary team to define digital communication strategies

✅ Participate in campaign setup and optimization to ensure optimal results

✅ Analyze campaign performance and provide regular reporting

✅ Stay up-to-date with industry trends and best practices

ASSUMPTION: The role may involve working with various advertising platforms, tools, and technologies to ensure effective campaign management.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent

Experience: 1+ year of experience in digital paid media campaign implementation

Required Skills:

• Proficient in paid search and paid social campaign setup
• Strong analytical skills and familiarity with Excel for analysis and reporting
• Proactive, organized, detail-oriented, and team-spirited
• Ability to work efficiently in a dynamic environment and meet deadlines
• Fluency in English

Preferred Skills:

• Experience with other paid media channels (e.g., display, video, etc.)
• Knowledge of marketing automation tools and platforms
• Familiarity with project management methodologies

ASSUMPTION: Candidates with relevant internship experience or projects may also be considered.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and market standards for entry-level digital campaign management roles in Lisbon)

Benefits:

• Health Insurance
• Flexible Benefits Plan
• Additional Vacation Days
• Wellbeing Platforms and Work-Life Balance Support
• Discounts from WPP Group
• Café, Fruta, and Cereais for a Healthy Snack

Working Hours: Full-time (40 hours/week), with flexibility to work overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GroupM is a global leader in media investment management, operating as the parent company of media agencies EssenceMediacom, Mindshare, and Wavemaker. The company aims to maximize the performance of its agencies by developing products, services, and proprietary tools.

Company Size: GroupM is part of the WPP Group, which employs over 10,000 people across 120 offices in 96 markets worldwide. This large-scale environment offers ample opportunities for growth and collaboration.

Founded: GroupM was founded in 2003 as a subsidiary of WPP, focusing on media investment management and strategic business development for its agencies.

Company Description:

• GroupM is committed to maximizing the performance of its media agencies through strategic business development, product and service innovation, and proprietary tool creation.
• The company aims to create a competitive advantage for its clients, stakeholders, and employees by making advertising work better for everyone.
• GroupM's portfolio includes EssenceMediacom, Mindshare, and Wavemaker, each with global operations and market leadership positions.

Company Specialties:

• Media investment management
• Strategic business development
• Product and service innovation
• Proprietary tool creation

Company Website: www.groupm.com

ASSUMPTION: GroupM's focus on innovation and strategic development creates an environment that values continuous learning and growth.

📊 Role Analysis

Career Level: Entry-level (Junior)

Reporting Structure: The Junior Digital Campaign Manager will report directly to the Digital Campaign Manager or a similar role within the agency.

Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks or projects, as agreed upon with the manager.

Growth Opportunities:

• Progression to a Digital Campaign Manager role
• Expanding skills and expertise in digital marketing and advertising
• Potential opportunities to work on international campaigns and collaborate with global teams

ASSUMPTION: GroupM's large-scale operations and diverse client portfolio provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: GroupM's Lisbon office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1 Southwark Bridge Rd, London, England SE1 9HL, GB

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
• The city is known for its vibrant culture, historic sites, and beautiful coastal landscapes.
• Lisbon offers a high quality of life, with a relatively low cost of living compared to other European capitals.

Work Schedule: The work schedule is typically Monday to Friday, with flexibility to work overtime as needed to meet project deadlines.

ASSUMPTION: GroupM's Lisbon office provides a dynamic and engaging work environment that encourages collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager or a panel of interviewers
• Case study or project presentation (if applicable)
• Final interview with the agency's leadership team

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Campaign management and optimization strategies
• Collaboration and communication skills
• Cultural fit and alignment with GroupM's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, teamwork, and adaptability.
• Research GroupM and the advertising industry to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Paid Media, Digital Campaign Management, Paid Search, Paid Social, Excel, Analytical Skills, Organization, Attention to Detail, Team Spirit, Proactive

ASSUMPTION: GroupM's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Google Ads (formerly Google AdWords)
• Facebook Ads Manager
• Microsoft Excel
• Adobe Analytics (or similar web analytics tools)
• Project management software (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals
• Innovation: Embracing change and continuous learning
• Integrity: Acting with honesty and transparency in all aspects of work

Work Style:

• Dynamic and fast-paced environment
• Focus on results and meeting client objectives
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• How do you approach working with diverse teams to achieve common goals?
• Can you provide an example of a time when you had to adapt to significant changes in a project or campaign?
• How do you ensure that your work maintains a high level of integrity, even under pressure?

ASSUMPTION: GroupM values candidates who are proactive, adaptable, and committed to working collaboratively to achieve client objectives.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices, which may require continuous learning and adaptation
• Working in a fast-paced environment with tight deadlines, which may require flexibility and the ability to work overtime
• Collaborating with diverse teams, which may require strong communication and interpersonal skills

ASSUMPTION: GroupM's dynamic and collaborative work environment may present unique challenges that require adaptability and strong communication skills.

📈 Similar Roles Comparison

• Junior Digital Campaign Manager (Paid Media) vs. Junior Media Planner/Buyer: Both roles focus on digital campaign management, but the Media Planner/Buyer role may involve additional responsibilities, such as media strategy development and vendor negotiations.
• Industry-specific context: The advertising industry is highly competitive and dynamic, with a strong emphasis on continuous learning and adaptation.
• Career path comparison: Junior Digital Campaign Manager (Paid Media) → Digital Campaign Manager → Senior Digital Campaign Manager → Digital Media Director

ASSUMPTION: GroupM's career progression opportunities are based on individual performance, skills development, and alignment with the company's values and objectives.

📝 Sample Projects

• Developing and implementing a paid search campaign for an e-commerce client, with a focus on maximizing ROI and conversions
• Optimizing a paid social campaign for a B2B software company, with a focus on lead generation and brand awareness
• Analyzing campaign performance data to identify trends, make data-driven optimizations, and improve overall campaign effectiveness

ASSUMPTION: GroupM's project portfolio is diverse and may include campaigns for clients across various industries and verticals.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does GroupM support the professional development and growth of its employees?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?
• How does GroupM foster collaboration and teamwork across its various agencies and departments?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, teamwork, and adaptability
• Research GroupM and the advertising industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.