Junior Digital Marketer

📌 Core Information

🔹 Job Title: Junior Digital Marketer

🔹 Company: Octopus Deploy

🔹 Location: Remote (within UK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (within UK)

🚀 Job Overview

Key aspects of this role include:

• Managing content publishing and newsletter operations
• Implementing SEO strategies and creating landing pages
• Supporting demand generation campaigns and tracking performance
• Collaborating with cross-functional teams for consistent brand messaging

ASSUMPTION: This role requires a strong focus on content management, SEO, and collaboration, with a growth mindset and analytical skills.

📋 Key Responsibilities

✅ Manage content publishing process for blog and learning center, including light editing and optimization of articles

✅ Manage regular newsletter by adding content to templates, coordinating sends, and analyzing performance metrics and engagement data

✅ Work alongside agency partners to execute SEO and GEO recommendations, including technical improvements, link management, content optimization, and landing page enhancements

✅ Build and optimize campaign and marketing landing pages to support various marketing initiatives and improve conversion rates

✅ Assist with demand generation campaigns and initiatives to drive qualified leads and support sales pipeline

✅ Monitor and report on key metrics across all digital marketing activities to inform strategy and optimization efforts

✅ Work closely with content creators, designers, and other marketing team members to ensure consistent brand messaging and campaign execution

ASSUMPION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Relevant degree or diploma in marketing, communications, or a related field (or equivalent experience)

Experience: 6-12 months of hands-on experience working in a digital marketing role, preferably within a B2B SaaS organization

Required Skills:

• Strong writing and editing abilities with attention to detail
• Basic knowledge of SEO principles and best practices, with eagerness to learn more advanced techniques
• Familiarity with website content management systems such as WordPress, Storyblok, or similar platforms
• Analytical mindset with comfort working with data and metrics
• Growth-oriented with demonstrated ability to learn quickly and adapt in a fast-paced technology environment
• Excellent written and verbal communication skills with ability to collaborate effectively across teams
• Ability to work independently with experience in remote environments and with teams across different time zones

Preferred Skills:

• Familiarity with marketing automation platforms like HubSpot or Marketo
• Experience with digital marketing tools and analytics platforms

ASSUMPTION: Candidates should have relevant experience, strong writing skills, basic SEO knowledge, and an analytical mindset for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £40,000 annual + stock options (based on performance level)

Benefits:

• Minimum of 25 days annual leave
• Up to 10 days of paid sick and carers leave
• 12 weeks of fully paid parental leave with flexible return options
• Pension contributions of up to 5%
• Stock options

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work arrangement

ASSUMPTION: The salary range is based on the company's transparent compensation philosophy and industry standards for entry-level digital marketing roles in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Continuous Delivery and Release Orchestration)

Company Size: Medium (201-500 employees) with a remote-first work culture

Founded: 2012 in Australia, with global offices including the UK and the US

Company Description:

• Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way
• Over 4,000 organizations globally rely on their Continuous Delivery, GitOps, and release orchestration solutions
• The company fosters a supportive, collaborative, and high-trust environment with a transparent approach to compensation

Company Specialties:

• DevOps
• Automated Deployment
• Release Management
• .NET Deployment
• java deployment
• node.js deployment
• kubernetes deployment
• aws deployment
• azure deployment
• Continuous Delivery
• Continuous Deployment
• Operations
• and Kubernetes

Company Website: octopus.com

ASSUMPTION: Octopus Deploy is a well-established company in the software development industry, focusing on continuous delivery and release orchestration solutions.

📊 Role Analysis

Career Level: Entry-level (Junior Digital Marketer) with opportunities for growth and career progression within the marketing team

Reporting Structure: Reports directly to the Marketing Manager, collaborating with content creators, designers, and other marketing team members

Work Arrangement: Remote (within UK) with flexible working hours and a remote-first work culture

Growth Opportunities:

• Learning and development opportunities within the marketing team and across the organization
• Potential career progression to Senior Digital Marketer or other marketing roles based on performance and experience
• Chance to work on cutting-edge DevOps and deployment automation content and connect with developers and DevOps professionals worldwide

ASSUMPTION: This role offers growth opportunities within the marketing team and across the organization, with a focus on learning and development.

🌍 Location & Work Environment

Office Type: Remote-first with no physical office location (UK-based applicants only)

Office Location(s): N/A (remote work arrangement)

Geographic Context:

• The role requires applicants to be based in the United Kingdom
• Remote work allows for flexibility in work-life balance and no daily commute
• The UK office is based in South Brisbane, Queensland, Australia, with additional offices in Dallas, Texas, US

Work Schedule: Full-time (40 hours/week) with flexible working hours and a remote work arrangement

ASSUMPTION: This role requires applicants to be based in the United Kingdom and offers a remote work arrangement with flexible working hours.

💼 Interview & Application Insights

Typical Process:

• Initial chat with the Talent Acquisition team (30 minutes)
• Hiring manager chat (45-60 minutes)
• Panel interview with cross-functional team members (60-90 minutes)

Key Assessment Areas:

• Content management and editing skills
• SEO knowledge and understanding of digital marketing principles
• Analytical mindset and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of SEO principles and digital marketing strategies
• Demonstrate your ability to work independently and collaborate effectively in a remote environment
• Prepare for behavioral and situational interview questions focusing on your problem-solving skills, attention to detail, and ability to work with technical content

ATS Keywords: Digital Marketing, Content Management, SEO, Marketing Automation, B2B SaaS, Remote Work, UK-based, Entry-level, Growth Opportunity

ASSUMPTION: The interview process focuses on assessing content management, SEO knowledge, analytical skills, communication, and cultural fit for this role.

🛠️ Tools & Technologies

• Website content management systems (e.g., WordPress, Storyblok)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: This role requires experience with website content management systems, marketing automation platforms, SEO tools, and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Happy deployments, happy teams
• Empower software teams to deliver value in an agile way
• Create a supportive, collaborative, and high-trust environment
• Foster a remote-first work culture with flexible working hours
• Promote transparency in compensation and career progression

Work Style:

• Collaborative and supportive team environment
• Focus on learning and development opportunities
• Data-driven decision-making and continuous improvement
• Remote work arrangement with flexible working hours

Self-Assessment Questions:

• Do you align with the company's focus on happy deployments and empowering software teams?
• Are you comfortable working in a remote, collaborative environment with flexible working hours?
• Do you have strong writing and editing skills, with attention to detail and the ability to work with technical content?
• Are you eager to learn and apply SEO principles and digital marketing strategies in a fast-paced technology environment?

ASSUMPTION: Candidates should assess their alignment with the company's values, work style, and self-assessment questions to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple content publishing processes and deadlines
• Keeping up with industry trends and best practices in SEO and digital marketing
• Working with technical content and subject matter experts
• Collaborating effectively with remote team members across different time zones

ASSUMPTION: This role may present challenges in managing multiple content publishing processes, staying current with industry trends, and collaborating effectively in a remote environment.

📈 Similar Roles Comparison

• Compared to other entry-level digital marketing roles, this position offers a unique focus on content management, SEO, and working with technical content in the software development industry
• Industry-specific context: The software development industry is highly competitive, with a strong focus on continuous delivery and release orchestration
• Career path comparison: This role offers growth opportunities within the marketing team and across the organization, with a focus on learning and development

ASSUMPTION: This role differs from other entry-level digital marketing positions due to its focus on content management, SEO, and working with technical content in the software development industry.

📝 Sample Projects

• Managing the content publishing process for a major product launch, including coordinating with subject matter experts and optimizing articles for SEO
• Implementing a new SEO strategy to improve organic traffic and drive more qualified leads to the website
• Creating and optimizing landing pages for a marketing campaign, resulting in a 20% increase in conversion rates

ASSUMPTION: These sample projects demonstrate the role's focus on content management, SEO, and driving results through digital marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing team and the broader organization?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company fosters a collaborative and supportive work environment, particularly in a remote setting?
• How does the company ensure the security and privacy of user data, given its focus on continuous delivery and release orchestration?

ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and the company's commitment to professional development and data security.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions focusing on your problem-solving skills, attention to detail, and ability to work with technical content
• Follow up with the hiring team within one week of submitting your application, inquiring about the status of your application and next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.