📌 Core Information
🔹 Job Title: Junior Digital Marketing Manager
🔹 Company: Emma – The Sleep Company
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Fulltime
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (Office-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational management of digital marketing channels across all markets
- Generating insights through data analysis to improve marketing efficiency
- Developing and implementing marketing automation measures
- Creating and executing new strategies, processes, and campaigns
- Performing A/B tests across all marketing channels
- Researching new marketing opportunities
ASSUMPTION: This role requires a strong analytical mindset and a proactive approach to data-driven decision making. It's ideal for a recent graduate or early-career professional looking to gain experience in digital marketing and data analysis.
📋 Key Responsibilities
✅ Manage digital marketing channels strategically and operationally across all markets
✅ Generate insights through data analysis to improve marketing efficiency
✅ Create ad-hoc analyses and reports to identify growth potentials, optimizations, and risks
✅ Define and implement actions based on findings
✅ Develop and create new strategies, processes, and campaigns
✅ Perform A/B tests across all marketing channels
✅ Research new marketing opportunities
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. It requires strong analytical skills and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Degree in economics, mathematics, computer science, or equivalent
Experience: Entry-level (0-2 years) with relevant internships or employment preferred
Required Skills:
- Strong analytical skills
- Quantitative mindset
- Proficient in Office Suite
- Familiarity with Google Analytics, Google Ads, SEO, Facebook Ads, Affiliate Marketing, or CRM
- Strong team spirit and sense of responsibility
- Friendly, open, and highly motivated
Preferred Skills:
- Fluency in English and Spanish
- Experience with marketing automation tools
- Knowledge of the sleep industry
ASSUMPTION: While relevant experience is preferred, Emma is open to hiring recent graduates with the right skill set and mindset.
💰 Compensation & Benefits
Salary Range: MXN 35,000 - 50,000 per month (Estimated based on market research for entry-level marketing roles in Mexico City)
Benefits:
- Wellbeing activities
- Hybrid home office policy
- Flexible schedules
- Pet-friendly office
- Monthly salary + pantry & restaurant vouchers
- Benefits higher than the law
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for entry-level marketing roles in Mexico City. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Emma operates in the manufacturing industry, specializing in sleep technology and mattress design and innovation.
Company Size: Emma is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: 2015, with headquarters in Frankfurt am Main, Germany
Company Description:
- Emma is the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
- Recommended by leading consumer associations in EMEA, APAC, and the Americas for developing the best sleep comfort products.
- Emma fosters a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma's diverse workforce and global presence provide ample opportunities for professional growth and learning.
📊 Role Analysis
Career Level: Entry-level (Junior) position with opportunities for growth and development
Reporting Structure: This role reports to the Performance Marketing team or a Country Marketing team, working collaboratively with cross-functional teams
Work Arrangement: Hybrid (Office-based with remote flexibility, with specific office days to be determined)
Growth Opportunities:
- On-the-job training and mentorship
- Cross-functional collaboration and project involvement
- Potential for career progression within the marketing or data analytics fields
ASSUMPTION: Emma offers a supportive work environment that encourages employee growth and learning.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse dining options.
- The office is located in a central and easily accessible area, with nearby public transportation options.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours/week) with flexible scheduling and a hybrid work arrangement
ASSUMPTION: The hybrid work environment at Emma provides employees with the best of both worlds – the social interaction and collaboration of an office setting, along with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Case study or assignment (if applicable)
- Final interview with the director or another senior team member
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Marketing and digital strategy development
- Communication and teamwork
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of digital marketing channels and data analysis in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.
ATS Keywords: Digital Marketing, Performance Marketing, Data Analysis, Google Analytics, Google Ads, SEO, Facebook Ads, Affiliate Marketing, CRM, Marketing Strategy, Marketing Automation
ASSUMPTION: Emma's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Facebook Ads Manager
- Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
- CRM software (e.g., HubSpot, Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with these tools is preferred but not required. Emma is open to training new hires on the necessary tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer-centricity
- Sustainability
- Continuous learning
Work Style:
- Data-driven and analytical
- Proactive and solution-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy learning new tools and technologies?
- Are you open to feedback and continuous learning?
ASSUMPTION: Emma values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with large datasets and drawing meaningful insights
- Balancing strategic planning with day-to-day operational tasks
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Junior Digital Marketing Manager vs. Digital Marketing Specialist: The former role may have more strategic responsibilities and require a broader skill set, while the latter may focus more on day-to-day execution and tactical tasks.
- Industry-specific context: Digital marketing roles may vary depending on the industry and the company's size and structure.
- Career path comparison: A Junior Digital Marketing Manager role can lead to career progression into senior marketing roles, such as Senior Digital Marketing Manager or Marketing Director.
ASSUMPTION: While these roles share similarities, they also have distinct differences that may impact the ideal candidate's skills and experiences.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch
- Analyzing customer data to identify trends and optimize marketing campaigns
- Implementing and managing marketing automation workflows to improve efficiency
- Conducting A/B tests to optimize website and ad performance
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Emma support the professional growth and development of its employees?
- What are the most challenging aspects of working in this role, and how have previous employees addressed them?
- How does Emma foster a collaborative and inclusive work environment?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
