📌 Core Information
🔹 Job Title: Junior Digital Marketing Manager – Programmatic Advertising (m/f/d)
🔹 Company: Sportradar
🔹 Location: Vienna, Austria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing programmatic advertising campaigns using Sportradar's proprietary Demand Side Platform (DSP)
- Serving as the primary client contact for programmatic advertising
- Assisting internal teams to create intelligent, data-driven programmatic plans tailored to client needs
- Driving innovation by proposing new ideas, processes, and enhancements to service offerings, planning, and trading toolkits
- Working with product teams to optimize products from a client-centric perspective
ASSUMPTION: This role requires a strong understanding of digital marketing KPIs and a passion for problem-solving and digital media. Previous experience in programmatic advertising or digital marketing is a plus but not required as training will be provided.
📋 Key Responsibilities
✅ Begin building expertise in creating, managing, and optimizing programmatic campaigns from day one
✅ Take full ownership of day-to-day campaign management and optimization following the training period
✅ Serve as the primary client contact in programmatic advertising with guidance from managers and internal teams
✅ Develop relationships with client operational teams, including insight sharing, reporting, and managing client operational team
✅ Assist internal teams to create intelligent data-driven programmatic plans tailored to client needs
✅ Drive innovation by proposing new ideas, processes, and enhancements to service offerings, planning, and trading toolkits
✅ Work with product teams to share client feedback and help optimize products from a client-centric perspective
ASSUMPTION: This role involves a significant amount of client interaction and requires strong communication skills in both English and German (written and spoken).
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Mathematics, Engineering, or a related field
Experience: Entry-level (0-2 years) in a relevant field
Required Skills:
- Foundational knowledge of digital marketing KPIs (CTR, CPA, CPI, Impressions, etc.)
- Ability to thrive in a fast-paced, dynamic environment
- Strong passion for problem-solving and digital media
- Analytical mindset with the ability to rationalize and explain decisions using data and evidence-based strategies
Preferred Skills:
- Experience in Programmatic Advertising or Digital Marketing (such as Social Media, Search, or E-Commerce)
- Additional European languages
ASSUMPTION: While previous experience in programmatic advertising or digital marketing is not required, a strong foundation in digital marketing KPIs and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: The minimum monthly salary for this position is according to the Collective Bargaining Agreement. Overpayment will be considered depending on qualifications and working experience.
Benefits:
- Collaborative environment with colleagues from all over the world, including various social events and team-building activities
- Flexibility to manage your workday and tasks with autonomy
- A balance of structure and autonomy to tackle your daily tasks
- Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants
- Global Employee Assistance Programme
- Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience)
- Online training videos
- Flexible working hours
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (on-site three days a week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in Vienna, Austria. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sportradar is a leading global sports technology company, operating at the intersection of sports, media, and betting. They provide sports federations, news media, consumer platforms, and sports betting operators with a best-in-class range of solutions to help grow their business.
Company Size: Sportradar has 1,001-5,000 employees, making it a mid-sized company with a diverse and international workforce.
Founded: Sportradar was founded in 2001 and is headquartered in St. Gallen, Switzerland, with additional offices worldwide.
Company Description:
- Sportradar provides live sports data and odds solutions, virtual sports betting, integrity services, sports information services, media services, and digital sports solutions
- The company is committed to safeguarding sports through its Integrity Services division and advocating for an integrity-driven environment for all involved
- Sportradar creates immersive experiences for sports fans and bettors by providing innovative and data-driven solutions to its clients
Company Specialties:
- Sports-related live data and odds solutions
- Virtual Sports Betting
- Integrity services
- Sports information services
- Media services
- Digital Sports Solutions
Company Website: http://www.sportradar.com
ASSUMPTION: Sportradar's extensive industry relationships and expertise enable it to provide best-in-class solutions to its clients, driving growth and innovation in the sports technology sector.
📊 Role Analysis
Career Level: This role is an entry-level position, offering an excellent opportunity for recent graduates or early-career professionals to gain experience in digital marketing and programmatic advertising.
Reporting Structure: The Junior Digital Marketing Manager – Programmatic Advertising (m/f/d) will report directly to the Hiring Manager and work closely with internal teams and clients.
Work Arrangement: This role operates on a hybrid work arrangement, with employees working on-site three days a week and remotely for the remaining two days.
Growth Opportunities:
- As Sportradar continues to expand, there may be opportunities for internal promotion or career progression within the company
- The diverse and international nature of Sportradar's workforce provides ample opportunities for learning and collaboration
- Working with a wide range of clients and internal teams offers exposure to various aspects of the business, fostering personal and professional growth
ASSUMPTION: This role offers a unique opportunity to gain experience with Sportradar's proprietary Demand Side Platform (DSP) and work with a diverse range of clients and internal teams.
🌍 Location & Work Environment
Office Type: Sportradar's Vienna office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Hosnedlgasse 25, Vienna, 1220, Austria
Geographic Context:
- Vienna is the capital and largest city of Austria, with a population of approximately 1.9 million people
- The city is known for its rich history, cultural attractions, and vibrant nightlife
- Vienna is a major hub for business, politics, and tourism in Central Europe
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (on-site three days a week)
ASSUMPTION: Sportradar's Vienna office offers a dynamic and collaborative work environment, with ample opportunities for learning and growth.
💼 Interview & Application Insights
Typical Process:
- Initial Screening: A quick chat with Sportradar's Talent Acquisition Partner to better understand your background and expectations
- Hiring team Interview: First meeting with the Hiring team to further discuss your cultural fit
- Case study: A home case study to further assess your knowledge
- Final Interview: Final interview with the wider team with a presentation of your solutions and an open discussion around it
- Final Steps: Receive feedback and if successful, an offer!
Key Assessment Areas:
- Cultural fit and alignment with Sportradar's values and work style
- Knowledge of digital marketing KPIs and programmatic advertising
- Problem-solving skills and analytical mindset
- Communication skills in English and German (written and spoken)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the case study by brushing up on your knowledge of digital marketing KPIs and programmatic advertising
- Research Sportradar's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: Programmatic Advertising, Digital Marketing, KPIs, CTR, CPA, CPI, Impressions, Client Management, Campaign Management, Innovation, Data Analysis, Problem Solving, Communication, English, German
ASSUMPTION: Sportradar's recruitment process is designed to be straightforward and efficient, with a focus on finding the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Sportradar's proprietary Demand Side Platform (DSP)
- Various digital marketing and advertising platforms (e.g., Google Ads, Facebook Ads, etc.)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with Sportradar's proprietary Demand Side Platform (DSP) is not required, as training will be provided. However, experience with other digital marketing and advertising platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Sportradar is committed to safeguarding sports and promoting an integrity-driven environment for all involved
- Innovation: The company continually seeks to drive growth and innovation in the sports technology sector
- Collaboration: Sportradar fosters a collaborative and inclusive work environment, with a diverse and international workforce
Work Style:
- Dynamic and fast-paced environment
- Autonomy and flexibility in managing workday and tasks
- Balance of structure and autonomy to tackle daily tasks
- Vibrant and inclusive community, with various social events and team-building activities
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working with a diverse range of clients and internal teams?
- Do you have a strong passion for problem-solving and digital media?
- Are you able to rationalize and explain decisions using data and evidence-based strategies?
ASSUMPTION: Sportradar values candidates who are a strong cultural fit, with a passion for problem-solving, digital media, and a willingness to learn and grow within the company.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple client campaigns simultaneously
- Sportradar's diverse and international workforce may present communication challenges, requiring strong language skills in English and German (written and spoken)
- The hybrid work arrangement may require adjustments to your daily routine and work-life balance
- The role may involve occasional travel to client meetings or industry events
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning within the role.
📈 Similar Roles Comparison
- This role is unique in its focus on programmatic advertising using Sportradar's proprietary Demand Side Platform (DSP)
- Compared to other digital marketing roles, this position offers a unique opportunity to gain experience with a cutting-edge technology and work with a diverse range of clients
- Career progression in this role may lead to opportunities in digital marketing, advertising, or sports technology sectors
ASSUMPTION: This role offers a unique blend of digital marketing, advertising, and sports technology experience, setting it apart from similar roles in the industry.
📝 Sample Projects
- Optimizing a client's programmatic advertising campaign using Sportradar's proprietary DSP to improve CTR, CPA, and CPI
- Developing a data-driven programmatic plan tailored to a client's specific needs and objectives
- Driving innovation by proposing new ideas, processes, and enhancements to service offerings, planning, and trading toolkits
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, showcasing the potential for growth and learning.
❓ Key Questions to Ask During Interview
- What are the primary responsibilities of the Hiring Manager, and how will we collaborate to ensure the success of the team?
- How does the team structure support the growth and development of junior team members?
- What are the key aspects of Sportradar's company culture, and how does this role contribute to maintaining and enhancing that culture?
- What opportunities are there for growth and progression within the company, and how does Sportradar support the development of its employees?
- How does the hybrid work arrangement balance the needs of the company and the employees, and what resources are available to support a successful work-life balance?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company culture, ensuring a strong fit and a successful transition into the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the case study by brushing up on your knowledge of digital marketing KPIs and programmatic advertising
- Research Sportradar's company culture and values to demonstrate your cultural fit during the interview
- Follow up with Sportradar's Talent Acquisition Partner within one week of submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
