Junior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Junior Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Creating and managing engaging content for social media platforms
• Executing and managing digital marketing campaigns, focusing on both organic and paid media
• Implementing SEO strategies and managing Google PPC campaigns to optimize performance
• Collaborating with the team to optimize campaign performance and maintain strong communication with U.S.-based clients

ASSUMPTION: This role requires a versatile and eager-to-learn individual with a solid foundation in digital marketing. The ideal candidate will be comfortable working remotely and collaborating with a team in a fast-paced environment.

📋 Key Responsibilities

✅ Content Creation & Social Media Management: Create and manage engaging content for social media platforms (Instagram, Facebook, LinkedIn, etc.). Assist in building and scheduling content calendars.

✅ Digital Marketing Campaigns: Execute and manage digital marketing campaigns, with a focus on both organic and paid media. Manage and optimize paid ads (Google Ads, Facebook Ads, etc.). Collaborate with the team to optimize campaign performance.

✅ Search Engine Optimization (SEO): Implement SEO strategies including keyword research, on-page optimization, and content audits using tools like Search Atlas's OTTO. Monitor website performance and support ongoing SEO efforts.

✅ PPC & Paid Media: Manage Google PPC campaigns and collaborate on optimizations to improve campaign performance. Use Google Ads and related tools to drive paid media efforts and ensure the campaigns align with business objectives.

✅ Graphic Design & Visual Content (Plus): Create basic graphics for marketing materials (social posts, blogs, etc.). Basic knowledge of design tools like Canva, Adobe Photoshop, or similar.

✅ Reporting & Analysis: Track and report on key performance metrics for digital marketing campaigns. Analyze data to measure campaign success and suggest actionable improvements.

✅ Collaboration & Client Support: Assist the team with day-to-day tasks and collaborate on projects. Maintain strong communication with U.S.-based clients, ensuring regular updates on project progress.

ASSUMPTION: The role requires a strong understanding of digital marketing, SEO, and paid media. The ideal candidate will be comfortable working with various tools and platforms to manage and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 1-2 years of experience in digital marketing, content creation, or a related field (internships and entry-level roles are welcome).

Required Skills:

• Solid understanding of SEO and digital advertising (Google Ads, Facebook Ads, etc.) with hands-on experience in PPC campaigns
• Strong communication skills (both written and verbal) and the ability to work well in a remote team
• Basic graphic design skills (Canva, Photoshop, etc.) are a plus

Preferred Skills:

• Experience working with U.S.-based clients
• Familiarity with tools like Canva, Adobe Suite, Google Ads, or other SEO platforms

ASSUMPTION: The ideal candidate will have a strong foundation in digital marketing and be eager to expand their expertise across multiple areas. They should be a creative thinker, detail-oriented, and a collaborative team player.

💰 Compensation & Benefits

Salary Range: $1,100 - $1,400 per year (This is an estimate based on industry standards for a Junior Digital Marketing Specialist role in the United States. The actual salary may vary depending on experience and performance.)

Benefits:

• Opportunities for learning, professional growth, and contributing to the success of DTC brands

Working Hours: 40 hours per week, 9 AM - 5 PM EST

ASSUMPTION: The salary range is an estimate based on industry standards for a Junior Digital Marketing Specialist role in the United States. The actual salary may vary depending on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. ProjectGrowth is a digital growth agency that helps DTC brands scale through data-driven marketing strategies.

Company Size: 11-50 employees. As a mid-sized company, ProjectGrowth offers opportunities for growth and collaboration in a dynamic environment.

Founded: 2021. ProjectGrowth was founded in 2021 and has since grown to become a leading digital growth agency, working with clients across various industries.

Company Description:

• ProjectGrowth is a digital growth agency that specializes in helping DTC brands scale through data-driven marketing strategies.
• The company offers significant opportunities for learning, professional growth, and contributing to the success of DTC brands.
• ProjectGrowth is committed to bridging the global talent gap and helping talented individuals shine on the US tech stage.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://jobs.ashbyhq.com/ProjectGrowth

ASSUMPTION: ProjectGrowth is a dynamic and growing digital growth agency that offers exciting opportunities for motivated and driven individuals.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role is ideal for candidates with 0-2 years of experience in digital marketing, content creation, or a related field.

Reporting Structure: The Junior Digital Marketing Specialist will report directly to the Marketing Manager or a similar role.

Work Arrangement: Fully-remote, with a focus on U.S.-based clients. The role requires a consistent work schedule from 9 AM to 5 PM EST.

Growth Opportunities:

• Learning and expanding digital marketing skills across multiple areas
• Contributing to the success of DTC brands and driving meaningful results
• Potential career advancement opportunities within the company

ASSUMPTION: This role offers significant opportunities for learning, professional growth, and contributing to the success of DTC brands in a fast-paced and dynamic environment.

🌍 Location & Work Environment

Office Type: Fully-remote. The role does not require a physical office presence.

Office Location(s): The role can be performed from anywhere, with a focus on U.S.-based clients.

Geographic Context:

• The role requires strong communication skills and the ability to work well in a remote team, collaborating with U.S.-based clients.
• The ideal candidate will be comfortable working independently and managing their time effectively in a remote setting.
• The role may require occasional travel to meet with clients or attend industry events.

Work Schedule: The role requires a consistent work schedule from 9 AM to 5 PM EST, with occasional flexibility for project deadlines or client needs.

ASSUMPTION: The fully-remote work arrangement offers flexibility and the opportunity to work from anywhere, with a focus on U.S.-based clients.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Digital marketing skills and knowledge of SEO, PPC, and social media management
• Communication skills and the ability to work well in a remote team
• Creativity and problem-solving skills
• Attention to detail and ability to manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing.
• Prepare a portfolio or examples of your work, showcasing your creativity and problem-solving skills.
• Practice common digital marketing interview questions and be prepared to discuss your approach to SEO, PPC, and social media management.

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, SEO, PPC, Paid Media, Graphic Design, Reporting, Analysis, Collaboration, Client Support, Communication, Creativity, Detail-Oriented, Team Player, U.S.-based clients, Remote Work

ASSUMPTION: The application process for this role may vary depending on the specific needs of the company and the candidate's qualifications. It is essential to follow the instructions provided in the job listing and tailor your application materials accordingly.

🛠️ Tools & Technologies

• Canva
• Adobe Photoshop
• Google Ads
• Search Atlas's OTTO
• Social media platforms (Instagram, Facebook, LinkedIn, etc.)

ASSUMPTION: The ideal candidate will have experience with various digital marketing tools and platforms, including Canva, Adobe Photoshop, Google Ads, and Search Atlas's OTTO.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Dynamic and fast-paced environment
• Remote work with a focus on U.S.-based clients
• Strong communication and collaboration skills
• Ability to work independently and manage time effectively

Self-Assessment Questions:

• Do you have a strong foundation in digital marketing and a desire to learn and grow in the field?
• Are you comfortable working remotely and collaborating with a team in a fast-paced environment?
• Do you have strong communication skills and the ability to work well with U.S.-based clients?
• Are you a creative thinker with a detail-oriented approach to your work?
• Do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for ProjectGrowth, with a passion for digital marketing, a collaborative work style, and a customer-centric approach.

⚠️ Potential Challenges

• The role requires strong communication skills and the ability to work well in a remote team, collaborating with U.S.-based clients.
• The role may require occasional travel to meet with clients or attend industry events.
• The fully-remote work arrangement may present challenges in maintaining work-life balance and staying motivated in a remote setting.
• The role requires a consistent work schedule from 9 AM to 5 PM EST, with occasional flexibility for project deadlines or client needs.

ASSUMPTION: The potential challenges of this role can be mitigated by strong communication skills, effective time management, and a commitment to maintaining a healthy work-life balance in a remote setting.

📈 Similar Roles Comparison

• This role is similar to other Junior Digital Marketing Specialist positions, but with a focus on U.S.-based clients and a fully-remote work arrangement.
• The role offers opportunities for learning and professional growth in a dynamic and fast-paced environment.
• Compared to other marketing roles, this position requires a strong foundation in digital marketing, SEO, PPC, and social media management.

ASSUMPTION: This role offers unique opportunities for learning and growth in the digital marketing field, with a focus on U.S.-based clients and a fully-remote work arrangement.

📝 Sample Projects

• Developing and executing a social media marketing campaign for a U.S.-based e-commerce client, with a focus on increasing brand awareness and driving sales.
• Conducting keyword research and on-page optimization for a U.S.-based B2B website, with a goal of improving organic search rankings and driving more targeted traffic.
• Managing and optimizing a Google PPC campaign for a U.S.-based SaaS company, with a focus on improving click-through rates and reducing cost-per-acquisition.

ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges the Junior Digital Marketing Specialist may face in this role, with a focus on U.S.-based clients and a fully-remote work arrangement.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company's digital marketing efforts, and how can this role contribute to addressing them?
• How does the team collaborate and support each other in a remote work environment?
• What opportunities are there for professional growth and development within the company?
• How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance in a remote work setting?

ASSUMPTION: These key questions will help the candidate better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Fill in the application form here
• Record a video showcasing your skill sets and submit it along with your application
• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
• Prepare a portfolio or examples of your work, showcasing your creativity and problem-solving skills
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.