📌 Core Information
🔹 Job Title: Junior Digital Marketing Specialist
🔹 Company: BetterMe
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team with operational tasks
- Conducting research on marketing activities and analyzing content within the Health & Fitness sphere
- Generating ideas for new advertising campaigns
- Configuring, launching, and conducting advertising campaigns on platforms like Facebook and Google
- Monitoring campaign performance and identifying growth opportunities
- Setting technical tasks for creative and content teams
ASSUMPTION: This role is ideal for fresh graduates or junior marketing specialists looking to gain experience in digital marketing within a growing health and wellness company.
📋 Key Responsibilities
✅ Assist the marketing team with operational tasks
✅ Deliver research on marketing activities and analyze content within the Health & Fitness sphere
✅ Generate ideas for new advertising campaigns
✅ Review advertisements to ensure alignment with company policies and guidelines
✅ Configure, launch, conduct, and monitor advertising campaigns on platforms like Facebook and Google
✅ Monitor performance of marketing campaigns, identify deviations, and opportunities for growth
✅ Set technical tasks for creative and content teams
ASSUMPTION: This role requires a high level of attention to detail, strong analytical and research skills, and the ability to work independently.
🎯 Required Qualifications
Education: Junior marketing specialist or fresh graduate (degree in Marketing, Economy, Business, Analytics)
Experience: Entry-level or no professional experience required
Required Skills:
- Intermediate or higher level of English
- Desire to start/continue career in digital marketing
- High attendance to details, good analytical & research skills
- Quick and self-motivated learner
- Mindset focused on generating ideas and solving given tasks
Preferred Skills:
- Experience in any area of digital marketing
- Experience working with Facebook Ads Manager, Google Ads Manager, or certification in digital advertising platforms
ASSUMPTION: While experience is not required, any relevant experience in digital marketing or related fields would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standards for entry-level digital marketing roles in Kyiv, Ukraine, typically range from ₴25,000 to ₴40,000 per month. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Opportunity to work in one of the biggest Health & Fitness Ukrainian Tech companies
- Chance to capture the growth of the Global Health Market
- No bureaucracy, complete freedom to make decisions and achieve brilliant results
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Health & Wellness, Fitness Services
Company Size: Medium (201-500 employees)
Founded: 2017
Company Description:
- BetterMe is a health & wellness platform providing a tailored holistic approach to well-being
- Mission: Create a healthier world for everyone, regardless of age, sex, physical ability, or background
- Goal: Make a healthy lifestyle accessible to everyone to achieve long-term health benefits
Company Specialties:
- Health & Fitness apps
- Digital marketing
- User acquisition and retention
Company Website: betterme.world
ASSUMPTION: BetterMe is a growing company with a strong focus on employee development and a mission-driven approach to well-being.
📊 Role Analysis
Career Level: Entry-level (Junior Digital Marketing Specialist)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on global campaigns and capture market growth
- Chance to learn and develop skills in digital marketing
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's size and industry position.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Yaroslavska street, Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and most populous city of Ukraine
- Known for its vibrant tech industry and startup scene
- Offers a mix of historical and modern attractions, as well as a vibrant cultural scene
Work Schedule: Standard office hours, Monday-Friday, with occasional flexibility for project needs
ASSUMPTION: The work environment at BetterMe is collaborative, modern, and focused on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- English language proficiency
- Analytical and research skills
- Creativity and idea generation
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant skills and experiences in your resume, focusing on digital marketing, research, and analytical skills
- Tailor your cover letter to demonstrate your passion for health and wellness, as well as your enthusiasm for digital marketing
- Prepare examples of advertising campaigns you've worked on or ideas you have for BetterMe's marketing efforts
ATS Keywords: Digital Marketing, Research, Analytical Skills, Advertising Campaigns, Facebook Ads, Google Ads, Content Creation, Attention to Detail, Self-Motivated Learning, Idea Generation
ASSUMPTION: The application process at BetterMe is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads Manager
- Social media platforms (Instagram, LinkedIn, etc.)
- Marketing analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is beneficial but not strictly required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Health and wellness for all
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Fast-paced and dynamic
- Focused on results and continuous learning
- Collaborative and supportive
Self-Assessment Questions:
- How do you align with BetterMe's mission to create a healthier world for everyone?
- How do you approach generating ideas and solving problems in a fast-paced environment?
- How do you balance working independently with collaborating with a team?
ASSUMPTION: BetterMe values candidates who are passionate about health and wellness, innovative, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Adapting to a dynamic and growing company
- Balancing operational tasks with creative and strategic responsibilities
- Navigating the competitive digital marketing landscape
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Junior Digital Marketing Specialist vs. Social Media Marketing Coordinator: The former focuses more on advertising campaigns and research, while the latter is more focused on social media content creation and engagement
- Industry-specific context: Health & Wellness vs. other industries may require a deeper understanding of the target audience and their motivations for adopting healthier lifestyles
- Career path comparison: Junior Digital Marketing Specialist can progress to roles like Senior Digital Marketing Specialist, Marketing Manager, or even move into related fields like SEO or Content Marketing
ASSUMPTION: This role offers a unique blend of operational, creative, and strategic responsibilities, making it an attractive entry point into the digital marketing field.
📝 Sample Projects
- Researching and analyzing the effectiveness of different advertising channels for BetterMe's apps
- Generating and presenting ideas for new advertising campaigns targeting specific user segments
- Monitoring and optimizing the performance of existing advertising campaigns to maximize ROI
ASSUMPTION: These projects are designed to help the candidate develop their analytical, creative, and strategic skills in a real-world context.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the marketing team collaborate and support each other in achieving departmental goals?
- What opportunities are there for professional development and growth within the marketing department?
- How does BetterMe approach user acquisition and retention in the competitive health and wellness market?
- What is the company's long-term vision for its digital marketing efforts, and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's long-term goals and strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences in digital marketing, research, and analytics
- Write a cover letter expressing your passion for health and wellness, as well as your enthusiasm for digital marketing and BetterMe's mission
- Prepare examples of advertising campaigns you've worked on or ideas you have for BetterMe's marketing efforts
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
