Junior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Junior Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Lima, Peru (Fully Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Fully Remote (Work from Home, 9 AM - 5 PM EST)

🚀 Job Overview

Key aspects of this role include:

• Contributing across various marketing functions in a fast-paced, dynamic environment
• Working with U.S.-based clients and driving meaningful results
• Growing and developing skills in digital marketing while learning from a talented team
• Collaborating with a remote team and maintaining strong communication with clients

ASSUMPTION: This role is ideal for a motivated individual eager to learn and thrive in a dynamic, team-oriented setting. The company values versatility and a willingness to learn, making it an excellent opportunity for growth and skill development in digital marketing.

📋 Key Responsibilities

✅ Content Creation & Social Media Management: Create and manage engaging content for social media platforms, assist in building and scheduling content calendars.

✅ Digital Marketing Campaigns: Execute and manage digital marketing campaigns, manage and optimize paid ads, collaborate on optimizations to improve campaign performance.

✅ Search Engine Optimization (SEO): Implement SEO strategies, monitor website performance, and support ongoing SEO efforts.

✅ PPC & Paid Media: Manage Google PPC campaigns, use Google Ads and related tools to drive paid media efforts, and ensure campaigns align with business objectives.

✅ Graphic Design & Visual Content: Create basic graphics for marketing materials, have basic knowledge of design tools like Canva, Adobe Photoshop, or similar.

✅ Reporting & Analysis: Track and report on key performance metrics for digital marketing campaigns, analyze data to measure campaign success and suggest actionable improvements.

✅ Collaboration & Client Support: Assist the team with day-to-day tasks, collaborate on projects, maintain strong communication with U.S.-based clients, and ensure regular updates on project progress.

ASSUMPTION: The role requires a well-rounded individual with a solid grasp of key digital marketing areas, strong communication skills, and the ability to work well in a remote team. The ideal candidate will be eager to learn and grow in a fast-paced environment.

🎯 Required Qualifications

Education: No specific degree required, but relevant coursework or certifications would be beneficial.

Experience: 1-2 years of experience in digital marketing, content creation, or a related field (internships and entry-level roles are welcome).

Required Skills:

• Solid understanding of SEO and digital advertising (Google Ads, Facebook Ads, etc.) with hands-on experience in PPC campaigns
• Strong communication skills (both written and verbal)
• Basic graphic design skills (Canva, Photoshop, etc.)

Preferred Skills:

• Experience working with U.S.-based clients
• Familiarity with tools like Canva, Adobe Suite, Google Ads, or other SEO platforms

ASSUMPTION: While specific degree requirements are not mentioned, relevant coursework or certifications would be beneficial for this role. The required skills focus on digital marketing fundamentals, strong communication, and basic graphic design abilities.

💰 Compensation & Benefits

Salary Range: $1,100 - $1,400 per year (Based on industry standards for entry-level digital marketing roles in Lima, Peru)

Benefits:

• Opportunities for learning, professional growth, and contributing to the success of DTC brands
• Dynamic work environment with a focus on collaboration and team support

Working Hours: 40 hours per week, 9 AM - 5 PM EST

ASSUMPTION: The salary range is estimated based on industry standards for entry-level digital marketing roles in Lima, Peru. Benefits are focused on professional growth and development opportunities within the company.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on digital growth and supporting DTC brands

Company Size: Small (11-50 employees), offering a close-knit team environment and opportunities for growth

Founded: 2021, with a mission to bridge the global talent gap and help international professionals shine on the US tech stage

Company Description:

• Project Growth connects global talent with exciting roles in US startups, offering remote flexibility and long-term support
• The company focuses on providing growth and guidance to help candidates thrive in the US tech world
• Project Growth fosters a fun and engaging network, connecting global go-getters and making waves in the US tech industry

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: Project Growth is a small, dynamic company focused on connecting global talent with US tech jobs. They offer a close-knit team environment and opportunities for growth and development in the digital marketing field.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and skill development in digital marketing

Reporting Structure: This role reports directly to the marketing team, working closely with team members to execute digital marketing campaigns and support clients

Work Arrangement: Fully Remote, with a focus on maintaining strong communication with U.S.-based clients and collaborating with the team

Growth Opportunities:

• Learning and expanding skills in digital marketing through hands-on experience and collaboration with the team
• Contributing to the success of DTC brands and driving meaningful results for clients
• Developing strong communication and teamwork skills in a remote work environment

ASSUMPTION: This role offers significant opportunities for learning, professional growth, and contributing to the success of DTC brands. The ideal candidate will be motivated, driven, and eager to work in a dynamic environment.

🌍 Location & Work Environment

Office Type: Fully Remote (Work from Home)

Office Location(s): Lima, Peru

Geographic Context:

• Lima, Peru, is the capital and largest city of Peru, with a population of approximately 10.7 million people
• The city is known for its vibrant culture, historic sites, and diverse food scene
• Lima has a subtropical desert climate, with mild winters and warm summers

Work Schedule: 40 hours per week, 9 AM - 5 PM EST

ASSUMPTION: Working remotely from Lima, Peru, offers a unique opportunity to collaborate with a U.S.-based team while enjoying the benefits of a diverse and culturally rich city.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Digital marketing skills and understanding of key areas (content creation, social media management, SEO, paid media, etc.)
• Communication skills and ability to work well in a remote team
• Creativity and problem-solving abilities
• Adaptability and willingness to learn in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of digital marketing fundamentals and any relevant projects or campaigns you've worked on
• Demonstrate your strong communication skills and ability to work well in a remote team through your application materials

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, SEO, Paid Media, PPC, Graphic Design, Reporting, Analysis, Collaboration, Client Support, Communication, Creativity, Detail-Oriented, Team Player, Marketing Agency, DTC Brands, U.S.-based Clients

ASSUMPTION: The application process focuses on assessing digital marketing skills, communication abilities, and adaptability in a fast-paced, dynamic environment. Tailoring application materials to highlight relevant skills and experiences will increase the likelihood of success.

🛠️ Tools & Technologies

• Canva
• Adobe Photoshop
• Google Ads
• SEO platforms (e.g., Search Atlas's OTTO)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap and helping international professionals shine on the US tech stage
• Providing growth and guidance to help candidates thrive in the US tech world
• Fostering a fun and engaging network of global go-getters

Work Style:

• Dynamic and fast-paced, with a focus on collaboration and team support
• Remote work environment, with strong communication and teamwork skills required
• Opportunities for learning, professional growth, and contributing to the success of DTC brands

Self-Assessment Questions:

• Do you have a strong foundation in digital marketing and a willingness to learn and expand your expertise across multiple areas?
• Are you a creative thinker, always brainstorming fresh ideas for content, campaigns, and marketing initiatives?
• Are you detail-oriented, able to stay organized and deliver tasks on time while ensuring quality?
• Do you thrive in a remote team setting, always ready to jump in and support wherever needed?

ASSUMPTION: Project Growth values versatility, creativity, attention to detail, and strong communication skills in a remote work environment. Candidates should assess their fit with these values and work style considerations before applying.

⚠️ Potential Challenges

• Working with U.S.-based clients may require adjustments to communication styles and time zones
• Managing multiple marketing functions and campaigns simultaneously may be challenging for less experienced candidates
• Adapting to a fast-paced, dynamic work environment may require strong time management and organizational skills
• Working remotely may present unique challenges in maintaining strong communication and collaboration with the team

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on working with U.S.-based clients and driving meaningful results for DTC brands
• Industry-specific context: The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation
• Career path comparison: This role offers opportunities for growth and skill development in digital marketing, with potential career paths including marketing specialist, marketing manager, or even starting your own marketing agency

ASSUMPTION: This role offers unique opportunities for growth and skill development in digital marketing, with a focus on working with U.S.-based clients and driving meaningful results for DTC brands.

📝 Sample Projects

• Developing and executing a social media marketing campaign for a U.S.-based e-commerce client, increasing engagement and sales by 20%
• Implementing SEO strategies for a U.S.-based SaaS company, improving organic traffic by 35% within six months
• Managing a PPC campaign for a U.S.-based non-profit organization, reducing cost per acquisition by 15% while maintaining a high conversion rate

ASSUMPTION: These sample projects demonstrate the range of responsibilities and potential impact of the Junior Digital Marketing Specialist role, focusing on driving meaningful results for U.S.-based clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the most challenging aspects of working with U.S.-based clients, and how can I best prepare for these challenges?
• What is the company culture like, and how does this role contribute to the overall success of the team?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for remote employees?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Record a video showcasing your skill sets, focusing on digital marketing fundamentals and any relevant projects or campaigns you've worked on
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.