📌 Core Information
🔹 Job Title: Junior Digital Marketing Specialist
🔹 Company: BetterMe
🔹 Location: Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team with operational tasks
- Conducting research on marketing activities and analyzing content within the Health & Fitness sphere
- Generating ideas for new advertising campaigns
- Configuring, launching, and monitoring advertising campaigns on platforms like Facebook and Google
- Collaborating with creative and content teams to set technical tasks
ASSUMPTION: This role is ideal for recent graduates or junior marketing specialists looking to gain experience in digital marketing within a growing healthtech company.
📋 Key Responsibilities
✅ Assist the marketing team with operational tasks
✅ Deliver research on marketing activities and analyze content within the Health & Fitness sphere
✅ Generate ideas for new advertising campaigns
✅ Review advertisements to ensure alignment with company policies and guidelines
✅ Configure, launch, and conduct advertising campaigns on platforms like Facebook and Google
✅ Monitor performance of marketing campaigns, identify deviations, and explore growth opportunities
✅ Set technical tasks for creative and content teams
ASSUMPTION: The role requires a strong attention to detail, good analytical skills, and the ability to work independently.
🎯 Required Qualifications
Education: Degree in Marketing, Economy, Business, Analytics, or a related field
Experience: Entry-level or fresh graduate
Required Skills:
- Intermediate or higher level of English
- Desire to start/continue career in digital marketing
- High attendance to details and good analytical & research skills
- Quick and self-motivated learner
- Mindset focused on generating ideas and solving given tasks
Preferred Skills:
- Experience in any area of digital marketing
- Experience working with Facebook Ads Manager, Google Ads Manager, or certification in digital advertising platforms
ASSUMPTION: Candidates with relevant experience or certifications in digital marketing platforms will have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standards for entry-level digital marketing roles in Ukraine range from UAH 15,000 to UAH 25,000 per month. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Flexible working hours
- Remote work opportunities
- Potential for career growth within the company
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: Medium (201-500 employees)
Founded: 2017
Company Description:
- BetterMe is a global wellness platform chosen by 150 million people to build lasting habits for physical, mental, and emotional well-being.
- Their AI-powered, data-driven solutions combine fitness, nutrition, mindfulness, and habit coaching to support healthier lives.
- The company delivers inclusive, accessible, and scalable wellness programs for individuals and organizations.
Company Specialties:
- AI-powered wellness solutions
- Data-driven health and fitness programs
- Corporate wellness and employee engagement
Company Website: betterme.world
ASSUMPTION: BetterMe is a well-established company in the wellness and fitness industry, with a strong focus on technology and data-driven solutions.
📊 Role Analysis
Career Level: Entry-Level (Junior Digital Marketing Specialist)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Fully Remote (with the option to work on-site if preferred)
Growth Opportunities:
- Potential for career progression within the marketing department
- Opportunities to gain experience in various aspects of digital marketing
- Possibility to work on international marketing campaigns
ASSUMPTION: This role offers significant growth potential for candidates looking to build a career in digital marketing.
🌍 Location & Work Environment
Office Type: Remote-first with an option to work on-site
Office Location(s): Kyiv, Ukraine (with remote work options)
Geographic Context:
- Ukraine has a growing tech industry, with Kyiv being a major hub for startups and tech companies.
- The cost of living in Ukraine is generally lower than in Western Europe, offering a more affordable lifestyle.
- The time zone is Eastern European Time (EET, UTC +2), which may require some flexibility for international collaboration.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work option allows for a better work-life balance and the opportunity to work from anywhere in Ukraine.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (e.g., marketing campaign project)
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing knowledge and skills
- Problem-solving abilities
- Creativity and innovation
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the health and fitness industry and BetterMe's mission.
- Prepare for the technical assessment by researching marketing campaign strategies and tools.
ATS Keywords: Digital Marketing, Marketing Campaigns, Advertising, Facebook Ads, Google Ads, Research, Analytics, Content Creation, Attention to Detail, Problem Solving, Self-Motivated Learning
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads Manager
- Marketing analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is not required but may be an advantage during the application process.
👔 Cultural Fit Considerations
Company Values:
- Wellness Without Barriers
- For You and Your Team
- Inclusive, Accessible, and Scalable
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you align with BetterMe's mission to create wellness without barriers?
- Are you comfortable working remotely and collaborating with international teams?
- Do you thrive in a data-driven and results-focused environment?
ASSUMPTION: BetterMe values candidates who are passionate about wellness, comfortable working remotely, and committed to data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require quick adaptation and multitasking.
- The role may involve working with international teams, requiring flexibility with time zones and communication styles.
- Candidates may need to quickly learn and apply new marketing strategies and tools.
- The remote work environment may present unique challenges, such as maintaining work-life balance and staying motivated.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Junior Digital Marketing Specialist roles may vary in focus, with some roles being more product-focused or content-focused.
- In the health and fitness industry, candidates may find roles with a stronger emphasis on wellness and fitness-specific marketing strategies.
- Career progression in digital marketing may involve moving into more specialized roles, such as SEO Specialist, PPC Specialist, or Social Media Manager.
ASSUMPTION: This role offers a broad range of marketing experience, which can be beneficial for career progression in the long term.
📝 Sample Projects
- Developing a marketing campaign for a new fitness app, including market research, target audience definition, and advertising strategy.
- Analyzing the performance of an existing marketing campaign and proposing improvements to increase engagement and conversions.
- Creating a content marketing strategy for a wellness blog, including topic research, content creation, and SEO optimization.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to apply marketing principles and tools to real-world scenarios.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does the marketing team collaborate with other departments, such as product and content?
- What opportunities are there for professional development and growth within the marketing department?
- How does BetterMe support work-life balance for remote employees?
- What are the most challenging aspects of working in a remote-first environment, and how does the company address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the technical assessment by researching marketing campaign strategies and tools.
- Follow up on your application status after one week, if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
