📌 Core Information
🔹 Job Title: (Junior) Digital Marketing Specialist
🔹 Company: Viatris
🔹 Location: Ljubljana, Slovenia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the global digital marketing team to align and localize initiatives
- Planning and executing compliant digital marketing campaigns for healthcare professionals (HCPs)
- Identifying and implementing advanced digital tools and platforms
- Monitoring campaign effectiveness and optimizing ROI
- Ensuring full compliance with local regulations and internal policies
ASSUMPTION: This role requires a strong understanding of digital marketing principles and their application in the pharmaceutical industry. It also demands excellent communication skills and the ability to work effectively in a global team.
📋 Key Responsibilities
✅ Maintain regular communication with the Global Digital Marketing team to align and localize global initiatives
✅ Participate in global digital marketing meetings and workshops, including live attendance several times per year
✅ Plan and execute compliant digital marketing campaigns targeted at healthcare professionals (HCPs)
✅ Identify, propose, and implement advanced digital tools and platforms (e.g., email marketing, e-detailing, HCP’s engagement platforms)
✅ Support product managers by integrating digital elements into brand strategies and tactics
✅ Organize internal digital capability pieces of training and foster digital literacy within the team
✅ Monitor campaign effectiveness, optimize ROI, and utilize analytics for strategic recommendations
✅ Ensure full compliance of digital activities with local regulations and internal policies
✅ Track market trends and competitor activities to proactively identify digital opportunities
✅ Collaborate with other departments (e.g., Regulatory, Medical, Compliance) and external vendors where required for digital initiatives.
✅ Monitor and ensure achievement of defined KPIs, including effective campaign execution, stakeholder collaboration, digital innovation, compliance with regulatory frameworks, and internal digital capability building
✅ Other activities assigned by the supervisor
ASSUMPTION: The role requires a proactive approach to campaign management, strong analytical skills, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree preferably in Marketing, Business, Communications, Pharmacy, or a related field
Experience: Around 2 years of experience in digital marketing is preferred
Required Skills:
- Fluency in Slovene and English (written and spoken)
- Understanding of digital channels and tools in the pharmaceutical regulations and HCP context
- Experience with CRM and/or marketing platforms (e.g., Veeva, My Force, SFMC)
- Knowledge of pharmaceutical compliance and local marketing regulations
- Strong communication and presentation skills
- Strategic thinking and proactive problem-solving
- Strong data analysis and reporting capabilities
- Team player with the ability to collaborate cross-functionally
Preferred Skills:
- Experience in the pharmaceutical industry
- Familiarity with the local healthcare market
ASSUMPTION: While specific industry experience is not always required, it can be beneficial for understanding the nuances of marketing pharmaceutical products.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for digital marketing roles in Slovenia with 2-5 years of experience)
Benefits:
- Competitive salaries and benefits
- Inclusive environment with opportunities for career progression
- Work-life balance initiatives
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: 2020 (as a result of the merger of Mylan and Pfizer's Upjohn division)
Company Description:
- Viatris is a global healthcare company empowering people worldwide to live healthier at every stage of life.
- The company offers a range of iconic brand-name products, generics, and complex generics across various therapeutic areas.
- Viatris is committed to advancing responsible and sustainable operations and leveraging its collective expertise to empower people to live healthier.
Company Specialties:
- Pharmaceutical manufacturing and distribution
- Global healthcare solutions
- Access to medicines and healthcare services
Company Website: Viatris Connect
ASSUMPTION: Viatris is a large, global company with a significant presence in the pharmaceutical industry. This role offers opportunities for growth and exposure to international markets.
📊 Role Analysis
Career Level: Junior to Mid-Level
Reporting Structure: This role reports directly to the Global Digital Marketing team and collaborates with local product managers and other departments.
Work Arrangement: On-site, with potential for hybrid or remote work in the future, depending on business needs and individual performance.
Growth Opportunities:
- Progression to a senior digital marketing role within the company
- Expansion into other areas of marketing or related fields
- International assignments or projects
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as exposure to international markets and diverse teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Ljubljana, Slovenia
Geographic Context:
- Ljubljana is the capital and largest city of Slovenia, with a population of around 295,000 people.
- The city is known for its rich history, cultural attractions, and high quality of life.
- Slovenia is a member of the European Union and has a stable political and economic environment.
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The location offers a high quality of life, with easy access to cultural attractions and outdoor activities. The work environment is collaborative and modern, with opportunities for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing skills and knowledge
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company and its products, as well as industry trends
- Be ready to discuss your approach to digital marketing campaigns and provide examples of your past work
ATS Keywords: Digital Marketing, Pharmaceutical Regulations, HCP Engagement, Campaign Management, Analytics, CRM Platforms, Slovene, English
ASSUMPTION: The application process is typical for a large, global company, with a focus on assessing digital marketing skills and cultural fit.
🛠️ Tools & Technologies
- CRM platforms (e.g., Veeva, My Force, SFMC)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in various digital marketing tools and platforms, as well as strong analytical skills.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing principles and their application in the pharmaceutical industry?
- Are you comfortable working in a global, collaborative team environment?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Viatris values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and patient-centricity.
⚠️ Potential Challenges
- Working in a highly regulated industry with strict compliance requirements
- Keeping up with the latest digital marketing trends and technologies
- Balancing global initiatives with local market needs and preferences
- Managing multiple stakeholders and priorities
ASSUMPTION: These challenges are common in digital marketing roles within the pharmaceutical industry and can be overcome with strong communication, organizational, and analytical skills.
📈 Similar Roles Comparison
- This role is similar to a Junior Digital Marketing Specialist role in other pharmaceutical companies, but may have more focus on global collaboration and localization
- Compared to similar roles in other industries, this role requires a strong understanding of pharmaceutical regulations and HCP engagement
- Career progression may be similar to that of a Digital Marketing Specialist in other companies, with opportunities for growth into senior roles or related fields
ASSUMPTION: While this role shares similarities with other digital marketing roles, it is unique in its focus on the pharmaceutical industry and global collaboration.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign for HCPs in a specific therapeutic area
- Implementing a new CRM platform and training the local team on its use
- Conducting market research and analyzing competitor activities to identify digital marketing opportunities
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from campaign management to data analysis and training.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with local product managers and other departments?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the biggest challenges facing the digital marketing team in the next year, and how can this role help address them?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company and its products, as well as industry trends
- Be ready to discuss your approach to digital marketing campaigns and provide examples of your past work
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
