📌 Core Information
🔹 Job Title: Junior Dutch Copywriter
🔹 Company: UNIQLO
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Retail, E-commerce
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Producing engaging written content across multiple e-commerce channels
- Supporting the Senior Dutch Copywriter in various customer touchpoints
- Creating content for product names, descriptions, UNIQLO Today blog, and marketing campaigns
- Working in a fast-paced, multicultural environment
ASSUMPTION: This role requires strong written communication skills, creativity, and the ability to work well under pressure in a dynamic team environment.
📋 Key Responsibilities
✅ Prepare copy for regular site and content updates, including changes to the UNIQLO homepage, category pages, and product pages
✅ Write engaging subject lines and e-mail content for multiple weekly marketing newsletters
✅ Prepare and revise product names and descriptions in line with brand guidelines and tone of voice expectations
✅ Create exciting blog content for the UNIQLO Today blog
✅ Support designers and site operations teams by responding to ad-hoc copy requests
✅ Transcreate from briefs in English to provide content carefully crafted for the UNIQLO Dutch language customer
✅ Develop strong product, campaign, and business awareness
✅ Proactively engage with people across departments and follow up on deliverables from others without hesitation
ASSUMPTION: The role may require occasional overtime to meet project deadlines.
🎯 Required Qualifications
Education: Degree educated
Experience: 2+ years' demonstrable experience in content writing in an e-commerce context
Required Skills:
- Exceptional spelling and grammar
- Good understanding of SEO
- Bilingual in Dutch (native level) and English
- Clear experience working in a fast-paced environment
- Self-driven and organized
- Confident engaging with teams inside and outside of e-commerce
- Ability to work in a multicultural setting
Preferred Skills:
- Experience in retail or fashion
ASSUMPTION: While not explicitly stated, having a strong portfolio showcasing relevant writing samples would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Junior Copywriter role in the Netherlands, the estimated salary range is €25,000 - €35,000 per year. This estimate takes into account the candidate's experience level and the company's size.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and multicultural work environment
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and should be confirmed with the employer during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically fast-fashion e-commerce
Company Size: UNIQLO is part of the Fast Retailing Group, which has over 10,000 employees worldwide. This means applicants can expect a large, diverse workforce with ample opportunities for growth and collaboration.
Founded: UNIQLO was founded in 1984, with its headquarters in Tokyo, Japan. The company has since expanded globally, with a strong presence in Europe, including the Netherlands.
Company Description:
- UNIQLO is a Japanese casual wear designer, manufacturer, and retailer that offers high-quality, affordable clothing for men, women, and children
- The company is known for its innovative fabrics, such as HEATTECH and AIRism, which provide comfort and functionality in various weather conditions
- UNIQLO's LifeWear concept focuses on creating apparel that is simple, high-quality, and designed to last
Company Specialties:
- Fast-fashion retail
- E-commerce and omnichannel retailing
- Innovative fabric technology
- Global branding and marketing
Company Website: https://www.uniqlo.com/nl/nl
ASSUMPTION: UNIQLO's strong brand presence and global expansion make it an attractive employer for those seeking international career opportunities.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals looking to gain experience in content creation and e-commerce within a global retail environment.
Reporting Structure: The Junior Dutch Copywriter will report directly to the Senior Dutch Copywriter and collaborate with various teams, including designers, site operations, and marketing.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to Senior Copywriter or other leadership roles within the content team
- Expansion into other areas of the business, such as marketing or product management
- International assignments or relocation opportunities with the global company
ASSUMPTION: Given UNIQLO's large size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: UNIQLO's Amsterdam office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): UQ Head office Netherlands, Amsterdam
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, with a vibrant cultural scene and a strong focus on sustainability and innovation
- The city is home to a diverse range of industries, including technology, finance, and creative arts
- Amsterdam offers a high quality of life, with excellent public transportation, bike-friendly streets, and a wide range of cultural attractions
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed.
ASSUMPTION: The dynamic and multicultural work environment at UNIQLO's Amsterdam office provides an exciting and challenging setting for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Assessment task or case study presentation
- Final interview with senior leadership
Key Assessment Areas:
- Writing skills and creativity
- Understanding of UNIQLO's brand and tone of voice
- Ability to work well under pressure and meet deadlines
- Cultural fit and alignment with UNIQLO's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best writing samples, demonstrating your creativity, versatility, and understanding of different writing styles and formats
- Research UNIQLO's brand, values, and recent campaigns to show your enthusiasm and preparation for the role
ATS Keywords: Content Writing, E-commerce, SEO, Bilingual, Organized, Fast-paced Environment, Engagement, Fashion Knowledge
ASSUMPTION: UNIQLO's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and brand.
🛠️ Tools & Technologies
- Content management systems (CMS) for e-commerce platforms
- Microsoft Office Suite or Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
ASSUMPTION: Familiarity with relevant content management systems and SEO tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Simplicity
- Integrity
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you have a strong understanding of UNIQLO's brand and values, and can you demonstrate your ability to create content that aligns with these principles?
- Are you comfortable working in a multicultural, collaborative environment, and can you provide examples of your ability to thrive in such a setting?
- Do you have a proven track record of meeting deadlines and managing multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: Applicants who demonstrate a strong understanding of UNIQLO's brand, values, and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and updates
- Adapting to a multicultural work environment with diverse perspectives and communication styles
- Balancing creativity and innovation with adherence to brand guidelines and tone of voice expectations
ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Junior Copywriter roles, this position offers the opportunity to work for a global retail brand with a strong focus on innovation and creativity
- UNIQLO's large size and global presence provide ample opportunities for career growth and development
- This role may require more frequent overtime and project management skills than similar positions in smaller organizations
ASSUMPTION: Applicants should consider their personal preferences and career goals when comparing this role to similar positions in the industry.
📝 Sample Projects
- Creating engaging product descriptions for UNIQLO's latest collection, showcasing the unique features and benefits of each item
- Developing a marketing campaign for a new store opening, including email content, social media posts, and in-store signage
- Writing blog posts for the UNIQLO Today blog, highlighting the brand's commitment to sustainability, innovation, and customer-centric design
ASSUMPTION: These sample projects demonstrate the range of content creation and project management skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the content team and other departments, such as design and marketing?
- How does UNIQLO support the professional development and growth of its employees, particularly in content creation and e-commerce roles?
- Can you provide examples of successful content campaigns or projects that the content team has worked on, and what made them successful?
- How does UNIQLO balance creativity and innovation with adherence to brand guidelines and tone of voice expectations?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like UNIQLO, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best writing samples, demonstrating your creativity, versatility, and understanding of different writing styles and formats
- Research UNIQLO's brand, values, and recent campaigns to show your enthusiasm and preparation for the role
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
