📌 Core Information
🔹 Job Title: Junior E-Commerce & Online Marketing Manager (m/w/d)
🔹 Company: DALLI Werke GmbH & Co. KG
🔹 Location: Stolberg, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time, Temporary (until 31.12.2026)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Operational development of the E-Commerce area
- Analysis, editing, and optimization of webshops
- Inventory planning and management of shipping and customer service provider
- Planning and realization of CRM activations and automated newsletters
- On-page optimization for SEO
ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in E-Commerce and online marketing within a wholesale company.
📋 Key Responsibilities
✅ Support the operational development of the E-Commerce area
✅ Analyze, edit, and optimize our webshops (e.g., 4711, Tabac & Les Destinations)
✅ Responsible for inventory planning and management of shipping and customer service provider
✅ Plan and realize CRM activations in form of newsletters and postal mailings
✅ Set up automated newsletter campaigns
✅ On-page optimization for SEO, including keyword research
ASSUMPTION: This role requires a hands-on approach, with a focus on both analytical and creative tasks to drive online sales and customer engagement.
🎯 Required Qualifications
Education: Successfully completed degree in business administration with a focus on marketing/sales or a comparable qualification
Experience: Practical experience in E-Commerce and ideally CRM
Required Skills:
- Strong analytical and conceptual thinking
- Excellent organizational skills
- High level of initiative and persuasiveness
- Fluent English language skills
Preferred Skills:
- Experience with SEO tools and techniques
- Knowledge of CRM systems
- Familiarity with E-Commerce platforms
ASSUMPTION: While specific experience in the wholesale industry is not required, a strong understanding of E-Commerce and online marketing principles is essential for success in this role.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (AI-estimated, based on entry-level marketing roles in Germany)
Benefits:
- Training and development opportunities
- Company pension scheme
- Employee discounts on products
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale, focusing on the distribution of cosmetics, perfumes, and household products
Company Size: Small (13 employees)
Founded: 1979
Company Description:
- Family-owned business with a strong focus on customer satisfaction
- Distributes products under well-known brands such as 4711, Tabac, and Les Destinations
- Committed to providing high-quality products and exceptional service
Company Specialties:
- Cosmetics and perfumes
- Household products
- Brand distribution and management
Company Website: dalli-group.com
ASSUMPTION: As a small, family-owned company, DALLI Werke GmbH & Co. KG offers a close-knit work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Entry-level to junior marketing professional
Reporting Structure: Reports directly to the marketing manager
Work Arrangement: On-site, full-time position with standard working hours
Growth Opportunities:
- Potential advancement to a senior marketing role as the company and team grow
- Expansion of responsibilities based on performance and demonstrated skills
- Possibility to gain experience in various aspects of marketing, including E-Commerce, CRM, and SEO
ASSUMPTION: This role provides an excellent starting point for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Small, family-owned business with a close-knit work environment
Office Location(s): Stolberg, North Rhine-Westphalia, Germany
Geographic Context:
- Stolberg is a mid-sized town in the federal state of North Rhine-Westphalia, Germany
- Conveniently located near the Dutch border, offering easy access to international markets
- Known for its historic old town and cultural attractions
Work Schedule: Standard full-time working hours (Monday to Friday, 8:00 AM to 5:00 PM)
ASSUMPTION: The work environment at DALLI Werke GmbH & Co. KG is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's career portal
- Phone or video screening to discuss qualifications and experience
- On-site interview with the marketing manager and a member of the HR team
- Final decision and job offer
Key Assessment Areas:
- Relevant education and experience in marketing/E-Commerce
- Analytical and conceptual thinking skills
- Strong organizational skills and initiative
- Excellent communication skills in German and English
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of E-Commerce and online marketing principles in your application materials
- Prepare examples of your past work that showcase your analytical, organizational, and creative skills
ATS Keywords: E-Commerce, Online Marketing, CRM, SEO, Marketing, Wholesale, Brand Distribution, Product Management
ASSUMPTION: As a small company, DALLI Werke GmbH & Co. KG may not use an Applicant Tracking System (ATS) for candidate screening. However, including relevant keywords in your application materials can still help demonstrate your fit for the role.
🛠️ Tools & Technologies
- E-Commerce platforms (e.g., Shopify, Magento)
- CRM software (e.g., Salesforce, HubSpot)
- SEO tools (e.g., Google Search Console, SEMrush)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferred platforms and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality and excellence
- Teamwork and collaboration
Work Style:
- Close-knit and supportive work environment
- Open communication and active listening
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a small, family-owned business setting?
- Are you comfortable working in a close-knit team and contributing to a collaborative work environment?
- Do you possess strong organizational skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: A strong cultural fit for this role involves a candidate who is comfortable working in a small, close-knit team and is eager to contribute to the company's growth and success.
⚠️ Potential Challenges
- Limited resources and budget for marketing activities
- Potential language barriers, as the company primarily operates in German
- Working in a small company may require wearing multiple hats and taking on diverse responsibilities
- Potential lack of long-term career growth opportunities within the company
ASSUMPTION: While these challenges may exist, the close-knit work environment and opportunities for growth and development make this role an attractive opportunity for the right candidate.
📈 Similar Roles Comparison
- Junior E-Commerce & Online Marketing Manager (m/w/d) at DALLI Werke GmbH & Co. KG vs. Junior Digital Marketing Specialist at a larger wholesale company
- Smaller company size and closer-knit work environment at DALLI Werke GmbH & Co. KG
- Potential for more diverse responsibilities and growth opportunities at a larger company
- Industry-specific context: Wholesale industry focuses on brand distribution and management, with a strong emphasis on customer satisfaction and product quality
- Career path comparison: Junior E-Commerce & Online Marketing Manager (m/w/d) role can lead to senior marketing roles within the company or related industries
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the wholesale industry, making it an attractive choice for the right candidate.
📝 Sample Projects
- Analyzing and optimizing the 4711 webshop to improve online sales and customer engagement
- Developing and executing a targeted CRM campaign to increase customer loyalty and retention for the Tabac brand
- Conducting keyword research and on-page optimization for the Les Destinations brand to improve organic search visibility
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role, showcasing the candidate's analytical, creative, and organizational skills.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the E-Commerce and online marketing efforts for the company's brands?
- How does the marketing team collaborate with other departments, such as sales and customer service, to ensure consistent branding and customer experience?
- What opportunities exist for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) used to measure the success of E-Commerce and online marketing campaigns, and how are these tracked and analyzed?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their eagerness to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's career portal: http://dalli-group.com/careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past work that showcase your analytical, organizational, and creative skills
- Follow up with the hiring manager, Paula Lechner, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
