Junior Email Marketing Specialist

📌 Core Information

🔹 Job Title: Junior Email Marketing Specialist

🔹 Company: Ruby Labs

🔹 Location: Any country within approximately ± 4 hours of CET

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Supporting the CRM & Email Marketing team in executing lifecycle campaigns across multiple brands
• Working with tools like Customer.io and Mixpanel to increase engagement, retention, and conversions
• Collaborating with cross-functional teams to ensure campaigns are on-brand, accurate, and effective
• Opportunity to kickstart or deepen your career in digital marketing

ASSUMPTION: This role is ideal for a proactive and detail-oriented individual looking to gain or advance their experience in email marketing and digital marketing.

📋 Key Responsibilities

✅ Campaign Setup & Automation: Build and launch email campaigns and automated workflows inside Customer.io based on provided briefs, templates, and copy.

✅ A/B Testing: Set up A/B tests on subject lines, content, and CTAs to help optimise open rates and conversion rates.

✅ Email Localisation: Coordinate and implement localisation of email content across multiple languages supported by our products, using AI tools and localisation guidelines.

✅ Performance Tracking & Reporting: Track email performance metrics (open rate, CTR, CVR, unsubscribe rate, etc.) using tools like Mixpanel and Customer.io. Compile weekly reports and flag trends or anomalies.

✅ Operational Support: Support the Marketing team with routine QA, list hygiene, tagging, and UTM tracking to ensure clean execution and data accuracy.

✅ Cross-functional Collaboration: Collaborate with designers, product teams, and data analysts to ensure campaigns are on-brand, accurate, and effective.

ASSUMPTION: This role requires strong attention to detail, organisational skills, and the ability to manage multiple tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of hands-on experience in email marketing, CRM, digital marketing, or marketing operations

Required Skills:

• Familiarity with Customer.io or similar tools (Klaviyo, Mailchimp, Braze, etc.)
• Basic understanding of A/B testing and segmentation
• Strong written and verbal communication skills in English
• Proactive attitude and ability to work independently
• Strong organisational skills and ability to manage multiple tasks

Preferred Skills:

• Exposure to Mixpanel, Google Analytics, or other data tools
• Experience working with or localising multi-language content

ASSUMPTION: Candidates with relevant experience and a passion for email marketing are encouraged to apply, even if they do not meet all the listed qualifications.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and location)

Benefits:

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement

Working Hours: Full-time, flexible hours within CET time zone

ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level email marketing roles in Europe.

📌 Applicant Insights

🔍 Company Context

Industry: Ruby Labs operates in the technology, information, and media sector, focusing on creating innovative consumer products across health, education, and entertainment industries.

Company Size: Ruby Labs is a small to mid-sized company with 11-50 employees, providing a collaborative and agile work environment.

Founded: Ruby Labs was founded in 2018 in London, UK, and is headquartered in San Francisco, California.

Company Description:

• Ruby Labs is a leading tech company that creates and operates innovative consumer products
• The company aims to build a world-class tech company that develops category-leading products used by millions of users worldwide
• Ruby Labs has successfully brought seven consumer products to the global market, each addressing unique needs in health, education, or entertainment

Company Specialties:

• Consumer product development
• Health, education, and entertainment sectors
• Global market expansion

Company Website: rubylabs.com

ASSUMPTION: Ruby Labs is a dynamic and innovative company with a strong focus on growth and expansion in the consumer product market.

📊 Role Analysis

Career Level: Entry-level to mid-level email marketing role with opportunities for growth and development

Reporting Structure: The Junior Email Marketing Specialist will report directly to the CRM & Lifecycle Marketing Manager and work closely with the Marketing Director

Work Arrangement: Remote work with flexible hours within the CET time zone

Growth Opportunities:

• Learning and gaining experience in email marketing and digital marketing
• Potential career progression to Senior Email Marketing Specialist or similar roles
• Opportunities to work on multiple brands and products within the company

ASSUMPTION: This role offers excellent opportunities for professional growth and development within the digital marketing field.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office

Office Location(s): N/A (remote work only)

Geographic Context:

• Applicants from any country within approximately ± 4 hours of CET are welcome to apply
• This ensures optimal collaboration and communication during working hours
• Applicants should have a stable internet connection and a suitable workspace for remote work

Work Schedule: Full-time, flexible hours within the CET time zone

ASSUMPTION: The remote work environment offers flexibility and a healthy work-life balance, with the expectation of regular availability during core working hours.

💼 Interview & Application Insights

Typical Process:

• Application Submission: Provide your CV along with examples of past email marketing campaigns, automations, and results achieved
• Recruiter Screening (30 minutes): Discuss your background, experience, and fit for the role
• Task Assignment: Demonstrate your skills with a practical task related to email flows, segmentation, and A/B testing strategy
• Final Interview (60 minutes): Meet with the Marketing Director to discuss your vision for the role and potential impact at Ruby Labs

Key Assessment Areas:

• Email marketing experience and skills
• Attention to detail and organisational skills
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of past email marketing campaigns, automations, and results achieved to showcase during the interview process
• Research Ruby Labs and the role to demonstrate your understanding and enthusiasm for the opportunity

ATS Keywords: Email Marketing, CRM, Digital Marketing, Marketing Operations, A/B Testing, Segmentation, Performance Tracking, Localisation, Communication, Organisational Skills, Detail-oriented, Proactive, Fast Learner, Data Analysis

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and potential impact on the role and the company.

🛠️ Tools & Technologies

• Customer.io
• Mixpanel
• Google Analytics
• AI tools for email localisation

ASSUMPTION: Familiarity with the listed tools is required for this role, with opportunities to learn and gain experience with new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and cross-functional teamwork
• Data-driven decision making

Work Style:

• Remote work with flexible hours
• Fast-paced and dynamic work environment
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have strong written and verbal communication skills in English?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, dynamic work environment with opportunities for professional growth?

ASSUMPTION: Candidates who align with Ruby Labs' values and work style are more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• Working remotely requires strong self-motivation and time management skills
• The fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• Applicants from time zones outside the ± 4 hours CET range may face challenges with communication and collaboration during working hours

ASSUMPTION: Candidates should carefully consider their personal work style and preferences when applying for this role to ensure a good fit with the company culture and work environment.

📈 Similar Roles Comparison

• Junior Email Marketing Specialist vs. Entry-level Marketing Coordinator: The Junior Email Marketing Specialist role focuses more on email marketing-specific tasks and requires more experience in email marketing and digital marketing
• Industry-specific context: Ruby Labs operates in the technology, information, and media sector, focusing on consumer products, while other companies may operate in different industries or sectors
• Career path comparison: The Junior Email Marketing Specialist role offers opportunities for professional growth and development within the digital marketing field, with potential career progression to Senior Email Marketing Specialist or similar roles

ASSUMPTION: Candidates should research and compare similar roles within the industry to better understand the requirements, responsibilities, and career growth opportunities for each position.

📝 Sample Projects

• Developing and executing an email campaign for a new product launch, including A/B testing and localisation
• Analysing email performance data to identify trends and optimise campaign strategies
• Collaborating with cross-functional teams to create on-brand and effective email content

ASSUMPTION: The listed sample projects provide a glimpse into the types of tasks and responsibilities the Junior Email Marketing Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy and roadmap for the company?
• What opportunities are there for professional growth and development within the role and the company?
• How does Ruby Labs support work-life balance for remote employees?
• What are the most challenging aspects of working in a remote, fast-paced environment, and how does the company support employees in overcoming these challenges?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of past email marketing campaigns, automations, and results achieved to showcase during the interview process
• Research Ruby Labs and the role to demonstrate your understanding and enthusiasm for the opportunity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.