Junior Global Automation Marketing Manager (d/f/m)

```html

📌 Core Information

🔹 Job Title: Junior Global Automation Marketing Manager (d/f/m)

🔹 Company: Henkel group

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: Marketing Automation

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing automation initiatives
• Developing and maintaining CRM strategies and workflows
• Collaborating with various teams to enhance engagement
• Providing actionable insights from data analysis

ASSUMPTION: The role is focused on enhancing Henkel's CRM through strategic marketing automation and data-driven approaches. It is assumed that the candidate will need to integrate innovative digital techniques based on market trends.

📋 Key Responsibilities

✅ Lead CRM automation and analytics initiatives

✅ Collaborate with cross-functional teams for CRM program success

✅ Optimize marketing automation workflows and campaigns

✅ Segment audiences and personalize communications

✅ Serve as a subject matter expert on marketing automation tools

✅ Stay updated with emerging marketing automation trends

✅ Analyze marketing data to measure and improve performance

ASSUMPTION: Responsibilities require balancing creative and analytical skills with a strong focus on project management and stakeholder engagement.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, IT, communications, or a related field

Experience: At least 3 years in Marketing Automation

Required Skills:

• Proficiency in marketing automation platforms
• Strong project management and communication skills
• Data analysis and audience segmentation expertise

Preferred Skills:

• Experience with Adobe toolbox (ACS, AEP, CJA)
• Familiarity with Databricks & Power BI

ASSUMPTION: The role is highly technical, requiring proficiency in modern marketing tools, and a solid understanding of CRM strategies.

💰 Compensation & Benefits

Salary Range: Not specified, competitive packages typical for the industry

Benefits:

• Flexible work scheme with hybrid options
• Global growth opportunities
• Comprehensive health and care programs

Working Hours: 40 hours per week with flexibility

ASSUMPTION: The total compensation package includes benefits promoting work-life balance and career progression within a diverse and global setting.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, with significant operations in adhesive technologies and consumer brands

Company Size: Over 10,001 employees, indicating a broad set of resources and global reach

Founded: 1876, with a rich history in innovation and market leadership

Company Description:

• Pioneers at heart for sustainable innovation
• Strong global presence with diverse product ranges
• Emphasis on cultural diversity and inclusion

Company Specialties:

• Adhesive Technologies
• Consumer Brands

Company Website: http://www.henkel.com

ASSUMPTION: Henkel's stable financial footing and cultural values make it an attractive choice for job seekers interested in long-term career opportunities.

📊 Role Analysis

Career Level: Junior to mid-level management

Reporting Structure: Assumed to report to senior management within the marketing department

Work Arrangement: Hybrid, combining on-site and remote work for flexibility

Growth Opportunities:

• Exposure to international markets
• Opportunities to drive innovative marketing strategies
• Potential for rapid career progression within a large global firm

ASSUMPTION: This role is a stepping-stone to more senior positions in global marketing and digital strategy within Henkel.

🌍 Location & Work Environment

Office Type: Headquarters and remote offices as needed

Office Location(s): Primarily based in Düsseldorf, Germany, with flexibility for remote work

Geographic Context:

• Located in a major European business hub
• Easy access to a broad network of international colleagues
• Opportunities for cultural exchange and collaboration

Work Schedule: Standard business hours with potential for flexible scheduling

ASSUMPTION: The hybrid model allows for a dynamic work environment, balancing both regional office presence and remote capabilities.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Virtual or face-to-face interview rounds
• Assessment or case study based on marketing scenarios

Key Assessment Areas:

• Technical competence in marketing tools
• Strategic thinking and problem-solving
• Communication and team collaboration

Application Tips:

• Highlight experience with specific marketing tools
• Provide examples of successful CRM projects
• Demonstrate your ability to work across functions

ATS Keywords: Digital Marketing Automation, CRM, Data Analysis, Adobe, Audience Segmentation

ASSUMPTION: The application process seeks to identify candidates who can offer both strategic insights and practical technical skills.

🛠️ Tools & Technologies

• Adobe Campaign
• Power BI
• Databricks

ASSUMPTION: Candidates should be comfortable with major CRM and data analysis platforms, indicating a heavy reliance on technology in the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Diversity and inclusion
• Collaborative global team spirit

Work Style:

• Proactive and strategic decision-making
• Collaborative and team-oriented approach
• Flexibility and adaptability to a changing environment

Self-Assessment Questions:

• Can you demonstrate your strategic approach to marketing automation?
• How do you manage multiple projects with cross-functional teams?
• Can you provide examples of driving engagement and conversion rates?

ASSUMPTION: A strong fit for Henkel requires alignment with their values of embracing diversity and sustainable innovation.

⚠️ Potential Challenges

• Navigating a large, global corporate structure
• Balancing diverse project demands
• Staying abreast of rapid technological advancements
• Adapting strategies to different markets and cultures

ASSUMPTION: The complexity of this role is due to its breadth, requiring the candidate to balance global strategy with localized needs.

📈 Similar Roles Comparison

• Global reach vs. local campaign management
• Balancing strategic roles with hands-on technical tasks
• Focus on data-driven insights over intuitive decision-making

ASSUMPTION: Compared to similar roles, this position likely emphasizes a stronger alignment with Henkel’s global strategic objectives.

📝 Sample Projects

• Global CRM campaign roll-out
• Regional marketing automation strategy development
• Customer journey optimization projects

ASSUMPTION: Project examples assume integration of both strategic planning and execution across multiple teams and platforms.

❓ Key Questions to Ask During Interview

• How does Henkel support innovation in marketing technologies?
• What is the expected timeline for onboarding and milestone achievements?
• Can you describe the collaboration dynamics among cross-functional teams?
• How are marketing strategies aligned across different global markets?
• What are the greatest challenges seen in implementing CRM automation?

ASSUMPTION: Questions focus on understanding role integration within Henkel’s broad framework and potential resources available.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant CRM and digital marketing experience
• Prepare examples of past successful marketing automation projects
• Research Henkel’s core markets and current marketing strategies
• Contact recruitment for any accessibility needs

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```