Junior Marketing Manager

📌 Core Information

🔹 Job Title: Junior Marketing Manager

🔹 Company: Blacklane

🔹 Location: Miami, Florida, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Driving customer growth across digital channels and field event activations
• Collaborating with global and local marketing teams
• Executing campaigns to engage and acquire luxury travelers
• Representing Blacklane at high-profile events
• Managing multiple projects and stakeholders

ASSUMPTION: This role requires a self-driven and resourceful individual with a strong track record in driving customer growth and a genuine interest in the world of luxury travel.

📋 Key Responsibilities

✅ Digital Marketing: Assist with all aspects of digital marketing, including paid social, UGC content, influencer marketing, and social media campaigns.

✅ Content Development: Plan, develop, and manage the production of visual assets in collaboration with the in-house creative team and UGC creators.

✅ Paid Social: Work with the performance marketing team to develop paid social campaigns to drive acquisition across Miami.

✅ Influencer Marketing: Coordinate influencer marketing initiatives with external agencies, from talent selection and creative briefing to campaign delivery.

✅ Social Media: Work with the social team to integrate Miami-specific content into the global social calendar.

✅ CRM: Work closely with the CRM team to brief ad hoc campaigns to activate, engage, and reactivate customers in Miami.

✅ Brand Partnerships: Support the delivery of brand partnerships, assisting with partner communication, delivering assets, and amplifying activity on our socials.

✅ Field Marketing Activation: Represent Blacklane at high-profile events and assist with brand messaging and event execution.

✅ Campaign Reporting: Track performance metrics and compile data-driven analysis and campaign performance reports to inform future strategies.

ASSUMPTION: This role requires a strong understanding of digital marketing channels, excellent communication skills, and the ability to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 2 years of marketing experience, with a focus on digital marketing and customer acquisition

Required Skills:

• Proven experience with developing paid social campaigns across Meta, TikTok, LinkedIn, and Google
• Experience working with CRM teams to deliver effective email marketing campaigns that drive retention
• Excellent communication skills in English
• Strong project management skills and the ability to manage multiple projects at any one time
• Experience with stakeholder management and collaborating in a cross-functional organization, ideally between global and local marketing teams
• Ability to execute on-the-ground marketing initiatives and events, engaging directly with guests

Preferred Skills:

• Experience in the luxury or travel industry
• Fluency in additional languages

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Junior Marketing Manager in Miami, with 2-5 years of experience)

Benefits:

• Fair Pay & Shared Success: Competitive salaries and automatic enrollment in the Virtual Stock Options Plan (VSOP)
• Blacklane Mystery Rides: One complimentary ride per quarter to experience and evaluate our chauffeur services firsthand
• Learning & Development at Blacklane: Free access to thousands of online courses on LinkedIn Learning and a unique learning experience designed for those stepping into leadership roles
• Weekly Homecooked Office Lunches: Quality office lunches provided weekly
• Health Support: Access to the Nilo Health platform for mental wellness and the WHOOP bracelet to support physical fitness
• Social Responsibility: Opportunities to participate in and contribute to Blacklane's social responsibility initiatives
• Employee Resource Groups: A supportive and inclusive work environment with various employee resource groups

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Junior Marketing Manager in Miami, with 2-5 years of experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements

Company Size: 201-500 employees

Founded: 2011

Company Description:

• Blacklane is a global chauffeur service that brings peace of mind to business travelers moving through a fast-paced world
• The company offers a private and convenient five-star service for all airport transfers, City to City, and in-city rides
• Blacklane's crew is dedicated to safety, reliability, and smart technology, placing the company at the forefront of a new era of stress-free business travel
• Since 2017, the company has been carbon offsetting every ride, combining a high-end guest experience with care for the planet

Company Specialties:

• Urban Mobility
• Chauffeur Service
• Limousine Service
• Airport Transfer
• Sustainable Travel

Company Website: www.blacklane.com

ASSUMPTION: Blacklane's commitment to sustainability and luxury travel sets it apart in the industry, offering a unique opportunity for growth and innovation.

📊 Role Analysis

Career Level: Junior to Mid-Level Marketing

Reporting Structure: Reports directly to the Senior Marketing Manager

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to take ownership and lead initiatives as the team grows
• Access to thousands of online courses on LinkedIn Learning for continuous professional development
• Opportunities to share ideas with Blacklane’s C-Level team and contribute to the company's future

ASSUMPTION: This role offers significant growth potential as Blacklane continues to expand its presence in Miami and beyond.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative workspace

Office Location(s): Feurigstrasse 59, Berlin, 10827, DE (global headquarters, with a local office in Miami)

Geographic Context:

• Miami is a major hub for luxury travel and events, providing ample opportunities for customer acquisition and brand exposure
• The local office is centrally located, allowing for easy access to key events and attractions
• Miami's diverse cultural scene offers a unique blend of local and international influences, creating a vibrant and dynamic work environment

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break)

ASSUMPTION: The local office in Miami provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Application Review: Your CV and documents are being reviewed by the Talent Acquisition and Hiring Manager
• Talent Acquisition Interview: A quick introductory chat to ensure the role excites you and matches your interests and skills
• Second Round: Case Study/Technical Interviews/Peers Interview/Stakeholder Interview - A deeper dive into your experience and the specific aspects of the role, emphasizing alignment with Blacklane’s goals and vision
• Third Round: Executive Interview and if applicable, Reference Check
• Offer Call: Celebrating YOU in joining the Blacklane crew

Key Assessment Areas:

• Digital marketing skills and experience
• Campaign management and execution
• Stakeholder management and communication
• Cultural fit and alignment with Blacklane's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability
• Research Blacklane's company culture and values to demonstrate your fit within the organization

ATS Keywords: Digital Marketing, Paid Social, Influencer Marketing, CRM, Brand Partnerships, Field Marketing, Campaign Reporting, Stakeholder Management, Project Management, Customer Growth, Luxury Travel

ASSUMPTION: Blacklane's hiring process is designed to assess your skills, experience, and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Google Ads
• CRM software (e.g., HubSpot, Mailchimp)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Blacklane provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Care: Blacklane prioritizes the well-being of its employees, customers, and the planet
• Inclusion: Blacklane fosters a diverse and inclusive work environment, where everyone feels valued and respected
• Innovation: Blacklane encourages creativity, continuous learning, and a growth mindset
• Collaboration: Blacklane values teamwork, open communication, and collective success

Work Style:

• Blacklane offers a dynamic and fast-paced work environment, with opportunities for growth and development
• The company values initiative, resourcefulness, and a proactive attitude in its employees
• Blacklane encourages a healthy work-life balance, with flexible working hours and remote work options for eligible roles

Self-Assessment Questions:

• How do you align with Blacklane's value of care, and how have you demonstrated this in your previous roles?
• How do you approach working in a diverse and inclusive team, and what steps have you taken to foster an inclusive environment?
• Describe your work style and how it fits with Blacklane's collaborative and dynamic work environment?

ASSUMPTION: Blacklane values employees who are passionate about their work, committed to continuous learning, and dedicated to fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders may require strong organizational skills and time management
• Working in a fast-paced environment may necessitate adaptability and quick decision-making
• The role may require occasional travel to attend events and represent Blacklane
• Blacklane's commitment to sustainability may present unique challenges in balancing customer expectations with eco-friendly practices

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to Blacklane's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on luxury travel and high-end clientele, requiring a unique understanding of the industry and target audience
• Blacklane's commitment to sustainability sets it apart from competitors, offering a unique opportunity to drive growth while minimizing environmental impact
• This role offers significant growth potential as Blacklane continues to expand its presence in Miami and beyond, with opportunities to take ownership and lead initiatives

ASSUMPTION: This role offers a unique blend of marketing, customer acquisition, and brand management, with a focus on luxury travel and sustainability.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive app downloads and customer acquisition during Miami Art Week
• Collaborating with local influencers to create sponsored content that highlights Blacklane's unique selling points and encourages user engagement
• Managing a high-profile event, such as the Miami International Auto Show, to create brand awareness and drive app downloads

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Junior Marketing Manager may be involved in, from digital marketing campaigns to on-the-ground event activations.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for Blacklane in Miami and globally?
• What opportunities are there for growth and development within this role and the company?
• How does Blacklane support work-life balance, and what resources are available to employees?
• What are the most significant challenges facing the marketing team in the next 12 months, and how can this role contribute to overcoming them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your commitment to Blacklane's success, and your eagerness to contribute to the team's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability
• Research Blacklane's company culture and values to demonstrate your fit within the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.