📌 Core Information
🔹 Job Title: Junior Media Buyer (Promin Agency)
🔹 Company: Promin Agency (Genesis)
🔹 Location: Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote (Ukraine only)
🚀 Job Overview
Key aspects of this role include:
- Running and optimizing Meta ad campaigns across diverse industries
- Collaborating with cross-functional experts to drive business growth
- Managing large-scale advertising budgets strategically
- Exploring and testing new advertising channels and technologies
- Analyzing campaign performance and proposing data-driven optimizations
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.
📋 Key Responsibilities
✅ Develop, manage, and continuously optimize advertising campaigns across Meta platforms
✅ Plan and launch paid media initiatives that drive growth while aligning with budget goals
✅ Oversee large-scale advertising budgets, ensuring efficient and strategic media spend
✅ Explore and test new advertising channels, tools, and technologies
✅ Analyze campaign performance, extract actionable insights, and propose clear next steps for optimization
✅ Track and report on key performance metrics including budget pacing, LTV, CAC, ROMI/ROAS, and ROI
✅ Run structured A/B tests on creatives, landing pages, campaign goals, and UX elements to maximize results
ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills to effectively manage campaigns and optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 6 months of hands-on experience running Meta Ads campaigns, preferably in a product-based company
Required Skills:
- Proven experience working with Tier 1 English-speaking markets (US, UK, Canada, Australia)
- Strong understanding of performance metrics like CPA, CPC, CTR, CPM, CPI, CPT, CPL, and how to improve ROAS
- Solid background in optimizing CPL, CAC, LTV, ROMI/ROAS, and ROI/ROR with a data-driven approach to decision-making
- Proficiency in Excel or Google Sheets, along with practical skills in funnel analysis and A/B testing
- English at B2 level or higher — both written and spoken
- Excellent presentation and communication skills
- Ability to stay calm under pressure, handle objections, and confidently navigate challenging conversations
- Builder’s mindset — enjoys launching from scratch, iterating fast, and scaling what works
Preferred Skills:
- Experience with other advertising platforms (e.g., Google Ads, TikTok Ads, etc.)
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo, etc.)
- Basic knowledge of SQL or Python for data analysis
ASSUMPTION: While not explicitly stated, having experience with other advertising platforms and marketing automation tools could be beneficial for career growth in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $25,000 - $35,000 per year, based on industry standards for entry-level media buyer roles in Ukraine with a focus on English-speaking markets.
Benefits:
- Join a newly launched business with real opportunities for career growth
- Work in an agency that collaborates with all businesses within the Genesis ecosystem, offering a unique experience and skill development
- Collaborate with industry experts to learn and grow in a professional environment
- Enjoy a modern office in Kyiv (Podil) with various perks and amenities
- Access to online consultations with a corporate doctor, and after probation, full medical insurance in Ukraine
- 20 paid vacation days and unlimited sick leave
- All the equipment you need for productive work
- Reimbursement for top-rated courses, access to internal workshops, corporate lectures, an extensive library, and business education
- Free training sessions in running, volleyball, stretching, boxing, yoga — plus discounts on gym memberships
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely (Ukraine only)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Media. Promin Agency is part of the Genesis ecosystem, which focuses on publishing personalized books, audiobooks, interactive stories, and video series using AI.
Company Size: Promin Agency is part of a larger organization with 51-200 employees, offering a unique experience and opportunities for growth.
Founded: 2020. Promin Agency is a newer addition to the Genesis ecosystem, providing ample opportunities for early contributors to make a significant impact.
Company Description:
- Promin Agency specializes in advertising products and solving business challenges for various projects within the Flyer One Ventures and Genesis ecosystems.
- The agency operates within a dynamic business community with significant potential for scaling to external markets.
- Promin Agency is looking to grow its team with a Junior Media Buyer to run Meta ad campaigns across diverse industries and contribute to business growth by working with cross-functional experts.
Company Specialties:
- Advertising products and services
- Business challenge solutions
- Collaboration with cross-functional experts
Company Website: holywater.tech
ASSUMPTION: Promin Agency is focused on driving business growth through effective advertising campaigns and collaboration with various teams within the Genesis ecosystem.
📊 Role Analysis
Career Level: Entry-Level. This role is ideal for recent graduates or early-career professionals looking to gain experience in media buying and advertising.
Reporting Structure: The Junior Media Buyer will report directly to the advertising team lead or manager within Promin Agency.
Work Arrangement: Remote (Ukraine only), with the option to work from the modern office in Kyiv (Podil) if preferred.
Growth Opportunities:
- As Promin Agency grows, there may be opportunities for the Junior Media Buyer to take on more responsibilities and advance their career within the agency or the broader Genesis ecosystem.
- Working with cross-functional experts offers the chance to learn from industry professionals and develop a well-rounded skill set.
- Gaining experience in media buying and advertising can open up opportunities in related fields, such as marketing, sales, or business development.
ASSUMPTION: The growth opportunities for this role are closely tied to the success and expansion of Promin Agency within the Genesis ecosystem.
🌍 Location & Work Environment
Office Type: Modern office in Kyiv (Podil) with various perks and amenities, or remote work from Ukraine.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Ukraine is the second-largest country in Europe by area, with a diverse cultural landscape and a growing tech industry.
- Kyiv, the capital and largest city of Ukraine, is known for its vibrant tech scene, rich history, and numerous cultural attractions.
- The cost of living in Ukraine is generally lower than in Western Europe or North America, offering a more affordable lifestyle for professionals.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely (Ukraine only)
ASSUMPTION: The work environment for this role is flexible, allowing for remote work or in-office collaboration, depending on the candidate's preferences and the team's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening to assess communication skills and cultural fit
- Technical interview to evaluate understanding of performance metrics, data analysis, and campaign optimization
- Final interview with the advertising team lead or manager to discuss the role, team dynamics, and career growth opportunities
Key Assessment Areas:
- Understanding of performance metrics and data-driven decision-making
- Campaign management and optimization skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with Meta Ads campaigns and data analysis in your resume and cover letter.
- Demonstrate your understanding of performance metrics and how you've used them to optimize campaigns in the past.
- Showcase your communication skills by clearly explaining your thought process and presenting data-driven insights.
- Prepare questions about the role, team dynamics, and career growth opportunities to ask during the interview.
ATS Keywords: Meta Ads, campaign optimization, performance metrics, data analysis, A/B testing, English (B2 level), communication skills, presentation skills, advertising, marketing
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit within the Promin Agency team.
🛠️ Tools & Technologies
- Meta Ads platform
- Excel or Google Sheets
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are primarily focused on media buying, data analysis, and project management within the advertising industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and technologies to drive business growth
- Collaboration: Working together with cross-functional experts to achieve common goals
- Continuous Learning: Fostering a culture of growth and development
Work Style:
- Data-driven: Making informed decisions based on performance metrics and data analysis
- Adaptable: Quickly adjusting to new tools, technologies, and market trends
- Results-oriented: Focusing on achieving tangible outcomes and driving business growth
Self-Assessment Questions:
- Do you have a strong understanding of performance metrics and how to use them to optimize advertising campaigns?
- Are you comfortable working with data and using it to inform your decision-making process?
- Can you effectively communicate complex ideas and data-driven insights to non-technical stakeholders?
- Do you thrive in a dynamic, collaborative work environment and enjoy learning from industry experts?
ASSUMPTION: The cultural fit for this role is strongly tied to the candidate's ability to work effectively with data, collaborate with cross-functional teams, and embrace a results-oriented work style.
⚠️ Potential Challenges
- Managing large-scale advertising budgets effectively and efficiently
- Keeping up with the latest trends and best practices in the rapidly evolving advertising industry
- Balancing the need for data-driven decision-making with the need for quick action and adaptability
- Navigating the complexities of working with cross-functional teams and stakeholders
ASSUMPTION: The potential challenges for this role are closely tied to the dynamic and fast-paced nature of the advertising industry, as well as the need to balance data-driven decision-making with quick action and adaptability.
📈 Similar Roles Comparison
- Junior Media Buyer (Promin Agency) vs. Junior Media Buyer (Agency X): While both roles focus on media buying and campaign optimization, Promin Agency offers the opportunity to work with a diverse range of industries and collaborate with cross-functional experts within the Genesis ecosystem.
- Junior Media Buyer (Promin Agency) vs. Media Buyer (In-house Team): In-house media buyers may have more control over their campaigns and brand messaging but may also face more limitations in terms of resources and budget compared to agency-side roles.
- Junior Media Buyer (Promin Agency) vs. Media Planner/Buyer (Full-Service Agency): Full-service agencies may offer more opportunities for career growth and exposure to a wider range of clients and industries, but may also have more competition for advancement and less focus on specific verticals.
ASSUMPTION: The comparison of similar roles in the advertising industry should consider factors such as the size and focus of the agency, the range of clients and industries served, and the opportunities for career growth and development.
📝 Sample Projects
- Developing and optimizing a Meta Ads campaign for a new product launch in the US market
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with cross-functional teams to create and test new ad creatives and landing pages
- Exploring and testing new advertising channels and technologies to expand reach and drive growth
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to manage and optimize advertising campaigns, analyze performance data, and collaborate with cross-functional teams to drive business growth.
❓ Key Questions to Ask During Interview
- How does Promin Agency support the professional development and growth of its Junior Media Buyers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the advertising team at Promin Agency collaborate with other teams within the Genesis ecosystem?
- What are the most challenging aspects of working in a dynamic, fast-paced advertising agency like Promin Agency?
- How does Promin Agency measure the success of its advertising campaigns, and how are those metrics used to inform decision-making and strategy?
ASSUMPTION: The key questions to ask during the interview for this role should focus on career growth opportunities, team dynamics, and the use of data and metrics to drive business growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience with Meta Ads campaigns and data analysis in your resume and cover letter.
- Prepare for the interview by researching Promin Agency, the Genesis ecosystem, and the advertising industry in general.
- Prepare questions about the role, team dynamics, and career growth opportunities to ask during the interview.
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
