📌 Core Information
🔹 Job Title: (Junior) Media Relations Specialist (m/w/d)
🔹 Company: Burson
🔹 Location: Berlin, Frankfurt, Hamburg
🔹 Job Type: Full-time
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development of media relations concepts and measures
- Planning, implementing, and evaluating media programs
- Writing texts for print and digital channels
- Analyzing current trends in media and social networks
- Building and maintaining excellent networks with journalists and stakeholders
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in media relations and communications. It offers a unique opportunity to work with a global leader in communications and gain exposure to various industries and clients.
📋 Key Responsibilities
✅ Supporting the development of concepts and measures for placing clients in lifestyle media
✅ Planning, implementing, and evaluating media programs
✅ Writing texts for print and digital channels, including press releases, newsletters, and advertorials
✅ Storytelling, from concept development to pitching and adaptation for various media
✅ Monitoring and analyzing current trends in media and social networks
✅ Building and maintaining excellent networks with journalists, redactors, and relevant stakeholders
ASSUMPTION: The role requires strong communication skills, creativity, and a keen eye for trends. Successful candidates will be able to work well within a team and take responsibility for their tasks.
🎯 Required Qualifications
Education: A completed degree or traineeship in journalism, communication, PR, or a related field
Experience: Initial relevant work experience on the agency or corporate side
Required Skills:
- Excellent communication skills in German and English
- Strong contacts in the German media landscape, particularly in lifestyle, food, and beauty sectors
- Creativity and a keen sense for trends, social media, and digital lifestyle
- Confident appearance, team orientation, and a goal-oriented, solution-focused work style
- Qualities: Responsibility, initiative, and willingness to learn
Preferred Skills:
- Experience with media databases and tools
- Knowledge of media monitoring tools
ASSUMPTION: While not explicitly stated, proficiency in using relevant media relations tools is highly desirable. Candidates with experience in these areas may have an advantage.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on industry standards for entry-level PR roles in Germany)
Benefits:
- Professional development opportunities
- Mentorship programs with industry leaders
- Vibrant and inclusive company culture fostering collaboration and innovation
- Packages designed to reward and retain top talent
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (4 days in-office)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level PR roles in Germany. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Burson is a global leader in communications, specializing in creating value for clients through reputation. They operate in the public relations and communications services sector.
Company Size: Burson is a mid-sized company with 5,001-10,000 employees worldwide.
Founded: Burson was founded in 1953 and is headquartered in New York, USA.
Company Description:
- Burson is a global leader in communications, purpose-built to create value for clients through reputation.
- The company reinvents how reputation creates competitive advantage for its clients, enabling them to lead today and far into the future.
- Burson offers a dynamic environment where ambitious colleagues can elevate their skills, expand their networks, and produce the best solutions for leading brands.
Company Specialties:
- Media Relations
- Corporate Communications
- Crisis Communications
- Branding and Reputation Management
Company Website: www.bursonglobal.com
ASSUMPTION: Burson's global presence and expertise in various communication disciplines make it an attractive employer for aspiring PR professionals.
📊 Role Analysis
Career Level: Entry-level to junior
Reporting Structure: This role reports directly to the Brand Team Lead.
Work Arrangement: Hybrid (4 days in-office, 1 day remote)
Growth Opportunities:
- Progression to senior roles within the Brand Team or other departments
- International assignments and projects
- Professional development opportunities, such as mentorship programs and training
ASSUMPTION: Burson's commitment to professional development and growth opportunities makes it an attractive employer for early-career professionals.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Berlin, Frankfurt, and Hamburg
Office Location(s): Berlin, Frankfurt, Hamburg
Geographic Context:
- Berlin: Vibrant, multicultural city with a thriving tech and startup scene
- Frankfurt: Major financial hub with a diverse economy and strong international connections
- Hamburg: Historic port city with a rich cultural scene and strong trade ties
Work Schedule: Standard business hours with flexibility for occasional remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with a senior team member
Key Assessment Areas:
- Communication skills and media relations experience
- Creativity and trend awareness
- Teamwork and collaboration
- Cultural fit and alignment with Burson's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Burson's brand and values in your application materials
- Prepare examples of your media relations work or relevant projects to discuss during the interview
ATS Keywords: Media Relations, Storytelling, Trend Analysis, Networking, Communication, Teamwork, Creativity, Digital Lifestyle, English Proficiency
ASSUMPTION: Burson uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Media databases and tools (e.g., Cision, Muck Rack)
- Media monitoring tools (e.g., Mention, Brand24)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant media relations tools is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Goal-driven and results-focused
- Adaptable and open to feedback
- Creative and strategic thinking
Self-Assessment Questions:
- How do you align with Burson's core values, particularly integrity and excellence?
- How do you approach building and maintaining strong relationships with journalists and stakeholders?
- How do you stay up-to-date with current trends in media and digital lifestyle, and how do you incorporate this knowledge into your work?
ASSUMPTION: Burson places a strong emphasis on cultural fit and values alignment, so candidates should be prepared to demonstrate how their personal values and work style align with the company's.
⚠️ Potential Challenges
- Fast-paced work environment with tight deadlines
- Requires strong communication and networking skills
- May involve occasional travel for client meetings or events
- Hybrid work arrangement may present challenges for those preferring full-time remote work
ASSUMPTION: While Burson offers a dynamic and supportive work environment, candidates should be prepared for the fast-paced nature of the role and the hybrid work arrangement.
📈 Similar Roles Comparison
- Compared to other entry-level media relations roles, this position offers a unique opportunity to work with a global leader in communications and gain exposure to various industries and clients.
- Industry-specific context: The German media landscape is highly competitive, with a strong focus on lifestyle, food, and beauty sectors. Successful candidates will need to demonstrate strong contacts and a keen understanding of these areas.
- Career path comparison: This role provides a clear path for progression to senior roles within the Brand Team or other departments, as well as international assignments and professional development opportunities.
ASSUMPTION: While this role shares similarities with other entry-level media relations positions, its global context and potential for growth set it apart.
📝 Sample Projects
- Developing and executing a media relations campaign for a new product launch in the lifestyle sector
- Analyzing and reporting on media trends and their impact on a client's brand reputation
- Building and maintaining strong relationships with journalists and stakeholders in the food and beverage industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to relationship building and analysis.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall structure of the Brand Team and Burson's global communications strategy?
- What opportunities are there for professional development and growth within the Brand Team or other departments?
- How does Burson support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most rewarding aspects of working at Burson, according to current employees?
ASSUMPTION: These questions demonstrate a strong interest in the role and provide valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your media relations work or relevant projects to discuss during the interview
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
