📌 Core Information
🔹 Job Title: Junior/Medior Marketing Manager
🔹 Company: Cushman & Wakefield
🔹 Location: Utrecht, Netherlands (On-site)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for various assets
- Collaborating with account teams, tenants, and external parties
- Managing marketing budgets and supporting tenants in their marketing activities
- Conducting market research, client satisfaction surveys, and competitor analyses
- Creating and executing online campaigns, social media strategies, and sustainability initiatives
ASSUMPTION: This role requires a proactive, creative, and team-oriented individual with strong communication skills and a hands-on mentality.
📋 Key Responsibilities
✅ Contribute to the development and implementation of marketing strategies for various assets
✅ Collaborate with account teams, tenants, and external parties to achieve marketing objectives
✅ Manage marketing budgets and support tenants in their marketing activities
✅ Conduct market research, client satisfaction surveys, and competitor analyses to inform marketing strategies
✅ Create and execute online campaigns, social media strategies, and sustainability initiatives to enhance asset value
✅ Analyze market data and create reports for asset owners
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Completed HBO degree, preferably in marketing or communication
Experience: 0 to 4 years of relevant work experience
Required Skills:
- Excellent communication skills in Dutch and English
- Strong analytical skills and proficiency in MS Office
- Knowledge of online and social media platforms
- Ability to work independently and take initiative
- Affinity with real estate, retail, or office spaces
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
- Knowledge of the real estate industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and knowledge of the real estate industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €2,500 - €3,500 per month (Estimated based on industry standards for a Junior/Medior Marketing Manager in the Netherlands)
Benefits:
- Lease car or mobility budget
- Bonus scheme
- Pension scheme
- Employer contribution for collective health insurance
- Company fitness
- Laptop and iPhone (if needed)
Working Hours: 32-40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Junior/Medior Marketing Manager in the Netherlands. Actual salary may vary based on experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees (Global)
Founded: 1917 (Global)
Company Description:
- Cushman & Wakefield is a global leader in commercial real estate services, providing a full range of services to clients worldwide.
- The company operates in over 60 countries and has a presence in more than 400 offices globally.
- Cushman & Wakefield is committed to driving forward the world of commercial real estate for its clients, colleagues, and communities.
Company Specialties:
- Agency Leasing
- Global Occupier Services
- Asset Services
- Investment Management
- Capital Markets
- Project & Development Services
- Facility Services
- Tenant Representation and Valuation & Advisory
- Real Estate
- Project Management
- Immobilier
Company Website: www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's global presence and extensive experience in the real estate industry provide a strong foundation for growth and development in this role.
📊 Role Analysis
Career Level: Junior/Medior Marketing Manager
Reporting Structure: Part of the account team, collaborating with various stakeholders
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a senior marketing role within the company
- Broad exposure to various aspects of marketing and real estate
- Opportunities to work on diverse projects and initiatives
ASSUMPTION: This role offers significant growth potential within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Utrecht, Netherlands
Geographic Context:
- Utrecht is the fourth-largest city in the Netherlands, known for its historic city center and vibrant cultural scene
- The office is located near the Leidsche Rijn train station, providing easy access to public transportation
- The Netherlands has a strong economy and a well-established real estate market
Work Schedule: Standard office hours with flexibility for project demands
ASSUMPTION: The office location in Utrecht offers a dynamic work environment with easy access to public transportation and cultural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Marketing skills and experience
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or initiatives you've worked on in the past
- Research Cushman & Wakefield and the real estate industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Marketing Manager, Marketing Strategy, Marketing Budget, Tenant Support, Market Research, Client Satisfaction, Competitor Analysis, Online Campaigns, Social Media Strategy, Sustainability Initiatives, Real Estate Marketing
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing automation tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Agility
- Client Focus
- Inclusion
Work Style:
- Collaborative and team-oriented
- Proactive and innovative
- Client-focused and results-driven
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you proactive and innovative, with a strong client focus?
- Can you adapt to change and respond to new challenges effectively?
ASSUMPTION: Cushman & Wakefield values a diverse and inclusive work environment that fosters collaboration, innovation, and client focus.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing the needs of various stakeholders, including asset owners, tenants, and external parties
- Keeping up with industry trends and best practices in marketing and real estate
- Adapting to changes in the market and the company's strategic priorities
ASSUMPTION: This role may present challenges in managing multiple priorities and balancing the needs of various stakeholders, but it also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers a unique blend of marketing strategy, project management, and stakeholder engagement within the real estate industry
- Marketing roles in other industries may have more focus on brand management or product marketing, while this role emphasizes asset-specific marketing and tenant support
- Career progression in this role may involve moving into more senior marketing positions within Cushman & Wakefield or transitioning into real estate-specific marketing roles within other organizations
ASSUMPTION: This role offers a unique blend of marketing strategy, project management, and stakeholder engagement within the real estate industry, with potential for growth and development.
📝 Sample Projects
- Developing and executing a social media strategy to increase engagement and traffic for a retail asset
- Conducting a market analysis and client satisfaction survey to inform marketing strategies for an office complex
- Managing a marketing budget and supporting tenants in their marketing activities for a logistics facility
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives and responsibilities for this role.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the assets in this portfolio?
- How does the team collaborate and support each other in managing marketing initiatives for multiple assets?
- What opportunities are there for professional development and growth within the marketing team?
- How does Cushman & Wakefield support work-life balance for its employees?
- What are the most rewarding aspects of working on the marketing team for this portfolio?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cushman & Wakefield careers page
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or initiatives you've worked on in the past
- Research Cushman & Wakefield and the real estate industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager, Mark Bonar, via email (Mark.bonar@Cushwake.com) or phone (06 82 48 05 92) within a week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
