📌 Core Information
🔹 Job Title: Junior Online Marketing Manager (m/d/f)
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of Display and Paid Social campaigns across various platforms
- Collaborating with content and design teams to develop compelling creatives
- Analyzing campaign performance and turning data into actionable insights
- Conducting market and competitor research to spot new opportunities
- Managing budgets and keeping campaigns on track
- Contributing ideas and fresh perspectives during team brainstorms and strategy sessions
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in digital marketing and performance advertising.
📋 Key Responsibilities
✅ Supporting the day-to-day execution of Display and Paid Social campaigns across platforms like Meta, TikTok, Kayak, and the Google Display Network
✅ Collaborating with content and design teams to develop compelling creatives that resonate with the audience
✅ Analyzing campaign performance and helping turn data into actionable insights
✅ Conducting market and competitor research to spot new opportunities
✅ Assisting in managing budgets and keeping campaigns on track
✅ Contributing ideas and fresh perspectives during team brainstorms and strategy sessions
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Economics, Business, Marketing, or a related field
Experience: 1 or 2 years of experience in business or relevant internships, ideally in digital marketing or media
Required Skills:
- Foundational understanding of Display and Paid Social campaigns
- Strong data and analytical skills
- Proactive team player with clear communication skills
- Initiative to solve problems and support colleagues
- Growth mindset with a desire to learn and expand skill set
Preferred Skills:
- Fluency in Portuguese
- Experience with Google Ads and Facebook Ads Manager
- Knowledge of marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: While not explicitly stated, proficiency in the local language (Portuguese) may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (based on industry standards for entry-level marketing roles in Lisbon)
Benefits:
- Generous time off (28 vacation days, additional day off for birthday, 1 volunteer day per year)
- Work-life balance and flexibility (hybrid working model, flexible working hours, no dress code)
- Great employee benefits (discounts on SIXT rent, share, ride, and SIXT+, partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid working model
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Lisbon. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees (mid-sized enterprise)
Founded: 1912 (over 100 years of experience in the mobility sector)
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers a uniquely integrated premium mobility service across vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- Present in more than 100 countries around the globe, with a focus on top-tier customer experience and outstanding customer service
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: sixt.com
ASSUMPTION: SIXT's extensive experience and global presence offer applicants the opportunity to grow within a well-established company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Entry-level (Junior)
Reporting Structure: This role reports directly to the Online Marketing Manager
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential career progression to Senior Online Marketing Manager or other marketing roles within the company
- Opportunities to work on international campaigns and collaborate with global teams
- Chance to gain experience in various aspects of digital marketing and performance advertising
ASSUMPTION: This role provides a strong foundation for a career in digital marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant culture, historic sites, and a Mediterranean climate
- The city is known for its affordability, quality of life, and growing tech industry
- Lisbon is well-connected by public transportation, making it easy to commute to work
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid working model
ASSUMPTION: Lisbon offers a high quality of life, affordability, and a vibrant culture, making it an attractive location for young professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the team, including a case study or task
- Final interview with the director of marketing
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Creativity and ability to develop compelling campaign ideas
- Communication and teamwork skills
- Problem-solving and initiative-taking
- Alignment with SIXT's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing and performance advertising in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
- Research SIXT's company culture and values to show your alignment with the organization
ATS Keywords: Digital Marketing, Performance Advertising, Display Campaigns, Paid Social, Data Analysis, Market Research, Teamwork, Creativity
ASSUMPTION: SIXT's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, teamwork, and alignment with the company's values.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- SIXT's proprietary marketing automation tools
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for applicants.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Entrepreneurship
- Responsibility
- Fairness
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a growth mindset and a desire to continuously learn and improve?
ASSUMPTION: SIXT values candidates who are customer-focused, innovative, and results-driven, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may be challenging for less experienced candidates
- Working in a fast-paced, dynamic environment may require strong time management and organizational skills
- Collaborating with global teams may present communication and cultural challenges
- Keeping up with the latest trends and best practices in digital marketing may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a unique opportunity to gain experience in both creative and analytical aspects of digital marketing
- SIXT's global presence provides opportunities to work on international campaigns and collaborate with diverse teams
- This role offers a clear career path to senior marketing positions within the company
ASSUMPTION: This role offers a well-rounded introduction to digital marketing, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote SIXT's car-sharing service in Lisbon
- Analyzing the performance of SIXT's Google Ads campaigns and optimizing them for better results
- Conducting market research to identify new opportunities for SIXT's mobility services in the Portuguese market
ASSUMPTION: These sample projects are designed to give applicants a sense of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- How does SIXT support the professional development and growth of its employees, particularly in entry-level roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SIXT foster a culture of innovation and entrepreneurship, and how can this role contribute to that culture?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
- Research SIXT's company culture and values to show your alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
