A

Junior Online Media Buyer

Adstart Media
Full-time
On-site
Sofia, Sofia-Grad, Bulgaria
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Junior Online Media Buyer

πŸ”Ή Company: Adstart Media

πŸ”Ή Location: Sofia, Bulgaria

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing online media strategies to maximize ROI
  • Negotiating rates with media sales representatives
  • Creating, optimizing, and managing online campaigns across various channels
  • Analyzing campaign performance data to drive strategic decisions
  • Collaborating with designers and developers to create marketing assets

ASSUMPTION: This role requires a strong analytical mindset and a passion for data-driven decision making. The ideal candidate will be comfortable working with numbers and have a proven track record in performance-driven media buying.

πŸ“‹ Key Responsibilities

βœ… Create and plan online media strategies to maximize ROI

βœ… Negotiate rates with media sales representatives (CPM, CPC, CPA, CPL, etc.)

βœ… Create, implement, and optimize online campaigns across various traffic acquisition channels (Google Ads, DSPs, Push, Pop, Social, etc.)

βœ… Determine target audience and choose effective media platforms

βœ… Maintain campaign budget and manage online traffic expenditures

βœ… Analyze campaign performance data to identify trends and make strategic recommendations

βœ… Continuously monitor campaign performance and adjust traffic acquisition strategies

βœ… Keep an eye on market changes and trends

βœ… Review new content submissions and provide feedback for improvements

βœ… Collaborate with designers and developers to create and improve marketing assets

ASSUMPTION: This role requires a high level of accuracy and strong attention to detail. The ideal candidate will be able to work independently and manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Not specified (However, a bachelor's degree in Marketing, Business, or a related field would be beneficial)

Experience: 1+ years of proven work experience as a performance-driven Google Ads media buyer or programmatic media buyer, preferably with mVAS or leadgen-based accounts

Required Skills:

  • English fluency (must)
  • High level of accuracy and strong attention to detail
  • Strong mathematical and analytical skills
  • Ability to use spreadsheets to create reports, analyze data, and drive strategic decisions
  • Basic experience with Google Display Ads, YouTube, DSPs, and Discovery Ads

Preferred Skills:

  • Experience with mobile advertising and direct carrier billing
  • Familiarity with online casino, sports betting, and mobile content verticals

ASSUMPTION: While the job listing does not specify educational requirements, a relevant degree would be beneficial for this role. Additionally, experience with specific advertising platforms and verticals would be advantageous but not essential.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €15,000 and €25,000 per year, based on industry standards for a junior media buyer role in Sofia, Bulgaria. This is an estimate and the actual salary may vary.

Benefits:

  • Flexible work-life balance
  • Opportunity to travel and work from various office locations
  • Competitive salary and benefits
  • Individual tailor-made career progression plan
  • Multitude of employee training programs
  • Team-building activities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Adstart Media operates in the advertising services industry, focusing on online advertising, customer acquisition, and performance-based advertising.

Company Size: Adstart Media is a small company with 11-50 employees. This size allows for a flat hierarchy, positive attitude, and growth opportunities similar to a startup, while also providing the security of an established company.

Founded: Adstart Media was founded in 2017 and has since grown to become a fast-growing performance marketing network with offices in Singapore, Amsterdam, Kyiv, London, Sofia, and Ho Chi Minh.

Company Description:

  • Adstart Media brings together publishers and advertisers in transparent and effective ways, maximizing their monetization and user acquisition efforts.
  • The company offers a portfolio of offers, including direct and exclusive deals across 200+ converting GEOs, as well as in-house developed offers.
  • Adstart Media provides competitive terms to all its publishers and is committed to helping them grow their businesses.

Company Specialties:

  • Online advertising
  • Customer acquisition
  • Online casino
  • Sports betting
  • Mobile
  • Affiliate marketing
  • Mobile marketing
  • Performance marketing
  • Programmatic media buy
  • CPA, CPI, CC-submit, CPS, CPL
  • Performance-based advertising
  • Traffic monetization
  • Big data analysis
  • Geo-targeting
  • Lead generation
  • Direct carrier billing
  • Mobile content

Company Website: http://adstartmedia.com

ASSUMPTION: Adstart Media's focus on performance-based advertising and customer acquisition makes it an attractive option for candidates interested in the advertising industry. The company's commitment to providing competitive terms to its publishers demonstrates its dedication to helping its partners grow.

πŸ“Š Role Analysis

Career Level: Junior Online Media Buyer is an entry-level to mid-level position. This role provides an excellent opportunity for candidates to gain experience in performance-driven media buying and develop their skills in a fast-paced environment.

Reporting Structure: The Junior Online Media Buyer will report directly to the Performance Marketing Team and work closely with senior professionals to optimize paid campaigns and drive results for clients and in-house brands.

Work Arrangement: This role is on-site, with the opportunity to travel and work from various office locations. The flexible work-life balance allows for a good work-life balance and the opportunity to explore different cultures and environments.

Growth Opportunities:

  • Individual tailor-made career progression plan
  • Multitude of employee training programs
  • Opportunity to work on diverse campaigns and gain experience in various verticals

ASSUMPTION: The Junior Online Media Buyer role offers excellent growth opportunities for candidates interested in developing their careers in the advertising industry. The company's commitment to providing a flexible work-life balance and individual career progression plans demonstrates its dedication to helping its employees grow.

🌍 Location & Work Environment

Office Type: Adstart Media's Sofia office is a modern, collaborative workspace that fosters creativity and innovation. The office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Office Location(s): 160 Robinson Road, #14-04, Singapore 068914, SG; Amsterdam, NL; Kyivska Square, Kyivska Square, Kyiv Oblast, UA; London, GB; Sofia, BG; Ho Chi Minh, VN

Geographic Context:

  • Sofia, Bulgaria: The capital city of Bulgaria, Sofia is a vibrant and multicultural city with a rich history and a thriving economy. The city is home to numerous tech companies and startups, making it an ideal location for professionals in the tech and advertising industries.
  • Bulgaria: Bulgaria is a member of the European Union and the Eurozone, offering a stable political and economic environment. The country has a low cost of living compared to other European countries, making it an attractive option for professionals looking to maximize their income.

Work Schedule: Full-time (40 hours per week) with flexible work-life balance and the opportunity to travel and work from various office locations

ASSUMPTION: Adstart Media's Sofia office provides a modern and collaborative work environment that fosters creativity and innovation. The city's vibrant culture and low cost of living make it an attractive option for professionals looking to develop their careers in the advertising industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication and interpersonal skills
  • Cultural fit and alignment with company values
  • Technical skills and knowledge of advertising platforms

Application Tips:

  • Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
  • Tailor your cover letter to the role, demonstrating your understanding of the job requirements and your enthusiasm for the opportunity
  • Prepare for the interview by researching the company and its industry, and practicing common interview questions and your responses

ATS Keywords: Online Media Buying, Campaign Optimization, Data Analysis, Google Ads, Programmatic Media Buying, Mathematical Skills, Analytical Skills, Traffic Acquisition, Budget Management, Audience Targeting, Market Trends Monitoring, Collaboration, Feedback Provision, Content Review, Reporting, Strategic Recommendations

ASSUMPTION: The application process for the Junior Online Media Buyer role at Adstart Media is typical for the industry, with a focus on assessing the candidate's analytical skills, communication skills, and cultural fit. Candidates should highlight their relevant experience and skills in their application materials and prepare for the interview by researching the company and practicing common interview questions.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • DSPs (Demand-Side Platforms)
  • Push and Pop advertising platforms
  • Social media advertising platforms
  • Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Junior Online Media Buyer role requires proficiency in various advertising platforms and tools, as well as strong analytical skills and the ability to use spreadsheet software to create reports and analyze data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Performance-driven culture
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Transparency and accountability
  • Work-life balance

Work Style:

  • Data-driven decision making
  • Results-oriented and goal-focused
  • Adaptable and flexible
  • Strong communication and interpersonal skills
  • Ability to work independently and in a team environment

Self-Assessment Questions:

  • Do you have a strong passion for data and a proven track record of using data to drive results?
  • Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
  • Do you have strong communication and interpersonal skills and the ability to work effectively in a team?
  • Are you committed to continuous learning and improvement and eager to develop your skills in the advertising industry?

ASSUMPTION: Adstart Media's company values and work style emphasize a performance-driven culture, collaboration, and continuous learning and improvement. Candidates should assess their fit with these values and work style preferences before applying for the role.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously and meeting tight deadlines
  • Working with large datasets and complex analytics tools
  • Adapting to market changes and trends in the advertising industry
  • Collaborating effectively with designers, developers, and other stakeholders
  • Balancing work-life balance and maintaining a healthy lifestyle while working in a fast-paced environment

ASSUMPTION: The Junior Online Media Buyer role presents several challenges, including managing multiple campaigns simultaneously, working with large datasets, and adapting to market changes. Candidates should be prepared to work in a fast-paced environment and balance their work-life balance effectively.

πŸ“ˆ Similar Roles Comparison

  • Junior Online Media Buyer vs. Senior Online Media Buyer: The Junior role focuses on learning and developing skills, while the Senior role involves more strategic decision-making and team leadership
  • Junior Online Media Buyer vs. Digital Marketing Specialist: The Junior role focuses specifically on media buying and campaign optimization, while the Digital Marketing Specialist role is more holistic and encompasses various aspects of digital marketing
  • Junior Online Media Buyer vs. Performance Marketing Manager: The Junior role focuses on tactical execution, while the Performance Marketing Manager role involves more strategic planning and team management

ASSUMPTION: The Junior Online Media Buyer role is an entry-level to mid-level position that focuses specifically on media buying and campaign optimization. Candidates should compare this role to similar roles in the industry to understand the differences in responsibilities, required skills, and career growth opportunities.

πŸ“ Sample Projects

  • Developing and implementing a media strategy for a new client, including target audience research, platform selection, and campaign optimization
  • Analyzing campaign performance data to identify trends and make strategic recommendations for improvement
  • Collaborating with designers and developers to create and optimize marketing assets for a new campaign

ASSUMPTION: The Junior Online Media Buyer role involves a variety of projects, including developing and implementing media strategies, analyzing campaign performance data, and collaborating with designers and developers to create marketing assets. Candidates should be prepared to work on diverse projects and gain experience in various aspects of the advertising industry.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall performance marketing strategy for the company?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • What opportunities are there for growth and development within the company?
  • How does the company support work-life balance, and what resources are available to help employees maintain a healthy lifestyle?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview to demonstrate their interest in the role and their understanding of the company's goals and objectives. By asking these questions, candidates can gain a better understanding of the role's priorities, challenges, and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant experience and skills, using specific examples and quantifiable achievements
  • Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
  • Prepare for the interview by researching the company and its industry, and practicing common interview questions and your responses
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.