Junior Paid Media Buyer

📌 Core Information

🔹 Job Title: Junior Paid Media Buyer

🔹 Company: SWTHZ

🔹 Location: Atlanta, GA, USA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the planning, execution, and optimization of digital ad campaigns across various platforms
• Monitoring campaign performance and providing regular reporting with insights and optimization recommendations
• Conducting A/B tests on creative, copy, and targeting strategies
• Collaborating with creative and content teams to provide input on ad concepts and assets
• Staying current on media trends, best practices, and emerging channels

ASSUMPTION: This role requires a strong understanding of digital marketing and media buying principles, as well as proficiency in relevant tools and platforms.

📋 Key Responsibilities

✅ Assist in building and launching paid media campaigns across digital platforms (Meta, Google Ads, TikTok, etc.)

✅ Monitor performance daily and provide regular reporting with insights and optimization recommendations

✅ Conduct A/B tests on creative, copy, and targeting strategies

✅ Maintain ad budgets and ensure campaigns are pacing to goals

✅ Collaborate with creative and content teams to provide input on ad concepts and assets

✅ Stay current on media trends, best practices, and emerging channels

ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 1-2 years of experience in digital marketing, media buying, or a relevant internship (agency or brand-side)

Required Skills:

• Working knowledge of major ad platforms (Meta Ads Manager, Google Ads)
• Proficiency in Excel/Google Sheets; familiarity with data analysis and reporting
• Strong organizational skills and attention to detail
• Self-starter with a strong desire to learn and grow in a fast-paced environment

Preferred Skills:

• Experience with TikTok Ads, YouTube, or programmatic platforms
• Knowledge of performance KPIs like ROAS, CPA, CTR, CPM, etc.
• Exposure to tools like Google Analytics, Looker Studio, or attribution software

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $75,000 per year (based on industry standards for entry-level marketing roles in Atlanta)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on SWTHZ services

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate team meetings and deadlines

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

• SWTHZ offers infrared saunas and cold plunge tubs, scientifically proven to enhance mental and physical health
• Members enjoy up to 60 minutes of rejuvenation in a private suite, complete with sauna, cold plunge, vitamin C shower, and a full entertainment system
• The company aims to provide a tailored experience to meet individual needs, whether seeking an immune boost, improved cardiovascular health, better sleep, muscle recovery, or pure relaxation

Company Specialties:

• Contrast therapy
• Franchise opportunities

Company Website: http://www.sweathouz.com

ASSUMPTION: SWTHZ is a growing company in the wellness industry, with a focus on providing high-quality contrast therapy services to its members.

📊 Role Analysis

Career Level: Entry-level (Junior)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific tasks

Growth Opportunities:

• Potential advancement to a Senior Paid Media Buyer role as experience and skills develop
• Opportunities to expand into other marketing channels or take on additional responsibilities
• Possibility of moving into a management role within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.

🌍 Location & Work Environment

Office Type: Modern wellness studio with a focus on creating a relaxing and rejuvenating atmosphere

Office Location(s): 4300 Paces Ferry Rd, Ste 468, Atlanta, GA 30339, US

Geographic Context:

• Atlanta, GA, is the most populous city in the state and serves as a major hub for various industries, including technology, finance, and healthcare
• The city offers a diverse range of neighborhoods, cultural attractions, and outdoor recreation opportunities
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for team meetings and deadlines

ASSUMPTION: The work environment at SWTHZ is likely to be collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's understanding of digital marketing and media buying principles
• Final interview with the Marketing Director to discuss the company, team dynamics, and long-term growth opportunities

Key Assessment Areas:

• Understanding of digital marketing and media buying principles
• Analytical skills and ability to interpret data
• Creativity and problem-solving skills
• Communication and collaboration skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences, using keywords from the job description
• Prepare for the interview by researching SWTHZ, its services, and the wellness industry as a whole
• Be ready to discuss your understanding of digital marketing and media buying, as well as your long-term career goals

ATS Keywords: Digital marketing, media buying, ad campaigns, performance marketing, data analysis, Excel, Google Sheets, A/B testing, creative collaboration, budget management, media trends, emerging channels, wellness, emerging tech

ASSUMPTION: The application process at SWTHZ is likely to be competitive, with a focus on finding the best fit for the company's culture and values.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Excel/Google Sheets
• Google Analytics
• Looker Studio
• Attribution software (e.g., AppsFlyer, Adjust)

ASSUMPTION: The tools and technologies required for this role are likely to evolve as the company grows and expands its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Wellness-focused
• Collaborative
• Innovative
• Customer-centric

Work Style:

• Data-driven
• Adaptable
• Creative
• Results-oriented

Self-Assessment Questions:

• Do you have a genuine passion for wellness and contrast therapy?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong desire to learn and grow in a dynamic industry?

ASSUMPTION: SWTHZ values employees who are passionate about wellness, collaborative, and eager to learn and grow within the company.

⚠️ Potential Challenges

• Managing multiple ad campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest media trends and best practices, which may require ongoing learning and development
• Collaborating effectively with creative and content teams, necessitating strong communication and interpersonal skills
• Adapting to a fast-paced, dynamic work environment, which may require flexibility and adaptability

ASSUMPTION: The challenges associated with this role are likely to be outweighed by the opportunities for growth and development within the company.

📈 Similar Roles Comparison

• Junior Paid Media Buyer roles at other wellness companies may have a stronger focus on organic marketing and content creation
• Junior Paid Media Buyer roles at digital marketing agencies may involve working with a wider range of clients and industries
• Junior Paid Media Buyer roles at larger corporations may offer more structured career paths and opportunities for advancement

ASSUMPTION: This role at SWTHZ offers a unique opportunity to work in a growing wellness company, with a focus on contrast therapy and a commitment to innovation and customer satisfaction.

📝 Sample Projects

• Developing and executing a targeted ad campaign to promote SWTHZ's infrared sauna services to a specific demographic
• Analyzing campaign performance data to identify trends and optimize ad spend across various platforms
• Collaborating with the creative team to develop eye-catching ad visuals and compelling ad copy

ASSUMPTION: The sample projects for this role are likely to be diverse and challenging, reflecting the dynamic nature of the wellness industry and the company's commitment to innovation.

❓ Key Questions to Ask During Interview

• How does SWTHZ differentiate itself from other wellness companies in the market?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?
• How does SWTHZ approach data-driven decision-making, and how will this role contribute to that process?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, using keywords from the job description
• Prepare for the interview by researching SWTHZ, its services, and the wellness industry as a whole
• Be ready to discuss your understanding of digital marketing and media buying, as well as your long-term career goals
• Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.