Junior Paid Social Specialist

📌 Core Information

🔹 Job Title: Junior Paid Social Specialist

🔹 Company: DEPT®

🔹 Location: Berlin, Hamburg, Cologne

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing, setting up, and optimizing paid social campaigns across various platforms
• Analyzing campaign data to provide valuable insights and actionable recommendations
• Collaborating with cross-functional teams to create compelling visuals and implement conversion tracking mechanisms
• Managing campaign budgets to achieve desired outcomes

ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain hands-on experience in paid social advertising.

📋 Key Responsibilities

✅ Developing, setting up, and optimizing paid social campaigns across platforms like Meta, TikTok, and LinkedIn

✅ Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for clients

✅ Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization

✅ Regularly monitoring performance metrics and optimizing campaigns to ensure goals and KPIs alignment and client satisfaction

✅ Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans

✅ Identifying and defining target audiences for effective ad targeting

✅ Collaborating with design teams to create compelling visuals or videos for ad campaigns

✅ Implementing and configuring conversion tracking mechanisms together with data teams, such as pixels or tags, to measure campaign success

ASSUMPTION: This role requires a strong attention to detail, thoroughness, and the ability to manage multiple campaigns accurately.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: Some experience with hands-on paid social projects

Required Skills:

• Proficiency in English and German (minimum C1 level)
• Strong analytical skills and data-driven mindset
• Familiarity with social media platforms (Meta, TikTok, LinkedIn)
• Basic understanding of Excel, Pivot, and platform data
• Strong communication and collaboration skills

Preferred Skills:

• Experience with Google Ads or other paid advertising platforms
• Knowledge of marketing automation tools
• Familiarity with A/B testing and optimization techniques

ASSUMPTION: While some experience in paid social advertising is preferred, the company is open to training the right candidate with the right attitude and skills.

💰 Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on experience level and industry standards for entry-level marketing roles in Germany)

Benefits:

• Company pension scheme
• Flexible working hours and remote work options
• Health & Wellbeing: Free, anonymous, and unlimited access to online coaching and mindfulness consultations with psychologists
• €30 per month for digital food stamps, fitness providers, internet costs, or public transport
• Future Bens: Access to sustainable, healthy products at attractive deals

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home and abroad

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for global brands. They specialize in creative, digital communication that drives performance, boosts brand awareness, and shifts market share for their clients.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, providing the speed, agility, flexibility, and personal relationships of a boutique agency while working for any brand in the world.

Founded: DEPT® was founded in 2015 and has since grown into a global leader in digital marketing and technology services.

Company Description:

• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
• The company invests in innovation, leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
• DEPT®'s culture is 'big enough to cope and small enough to care,' enabling them to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: https://www.deptagency.com/

ASSUMPTION: DEPT®'s global presence and diverse client base offer unique opportunities for career growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is an entry-level position within the Growth Marketing team, focusing on paid social advertising campaigns.

Reporting Structure: The Junior Paid Social Specialist will report directly to the Paid Social Manager and collaborate with cross-functional teams, including design and data teams.

Work Arrangement: This role is on-site (Hybrid), with flexible working hours and the option to work from home and abroad.

Growth Opportunities:

• Progression to a Paid Social Specialist or similar role within the Growth Marketing team
• Expansion into other marketing channels or specializations within the broader DEPT® organization
• Potential opportunities to work on global client accounts and gain international experience

ASSUMPTION: DEPT®'s flat organizational structure and emphasis on internal mobility provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: DEPT®'s offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): Berlin, Hamburg, and Cologne

Geographic Context:

• Berlin, Hamburg, and Cologne are major cities in Germany, offering a mix of urban and cultural experiences
• The cost of living in these cities is generally higher than the German average but still competitive with other major European cities
• Germany has a strong economy and a robust job market, providing ample opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home and abroad

ASSUMPTION: The location and work environment at DEPT®'s offices in Berlin, Hamburg, and Cologne provide an ideal setting for collaboration, creativity, and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Paid Social Manager and a member of the HR team

Key Assessment Areas:

• Technical skills and knowledge of paid social advertising
• Analytical and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with DEPT®'s values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous paid social advertising projects, if applicable
• Research DEPT®'s clients, industry, and company culture to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR team one week after your application to express your interest and reiterate your qualifications

ATS Keywords: Paid Social, Campaign Optimization, Data Analysis, A/B Testing, Budget Management, Target Audience Identification, Collaboration, Creativity, Social KPIs, Performance Metrics, Conversion Tracking, Detail Orientation, Proactivity, Communication, English Proficiency, German Proficiency

ASSUMPTION: DEPT®'s application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and work style.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Google Analytics
• Excel and other data analysis tools
• Project management and collaboration tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are subject to change and may be updated based on the company's evolving needs and client requirements.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Caring: Investing in our people, clients, and communities to make a positive impact
• Collaborative: Working together to achieve exceptional results for our clients and each other
• Expert: Continuously learning and improving to stay ahead of the curve

Work Style:

• Agile and adaptable, with a focus on speed, flexibility, and personal relationships
• Data-driven and results-oriented, with a strong emphasis on performance and continuous improvement
• Creative and innovative, with a passion for pushing boundaries and challenging the status quo
• Collaborative and supportive, with a focus on teamwork and knowledge sharing

Self-Assessment Questions:

• How do you align with DEPT®'s value of being pioneering, and how have you demonstrated this in your previous roles or projects?
• How comfortable are you working in a fast-paced, dynamic environment, and how do you adapt to change and uncertainty?
• How do you approach collaboration and knowledge sharing with cross-functional teams, and how have you contributed to a positive work environment in previous roles?

ASSUMPTION: DEPT®'s cultural fit considerations focus on identifying candidates who align with the company's values, work style, and commitment to making a positive impact.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and workloads
• The role may involve working with tight deadlines and managing multiple campaigns simultaneously, which can be challenging for candidates who struggle with time management or prioritization
• The role requires a strong attention to detail and thoroughness, which may be challenging for candidates who are prone to errors or careless mistakes
• The role may involve working with clients from various industries and backgrounds, which can present unique challenges and require candidates to be adaptable and culturally sensitive

ASSUMPTION: DEPT®'s supportive work environment and focus on employee development can help candidates overcome these challenges and grow both personally and professionally.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers a unique focus on paid social advertising and the opportunity to work with a global client base
• Compared to other roles within DEPT®, this position provides a clear path for career growth and development within the Growth Marketing team and the broader organization
• Compared to other industries, the marketing and advertising industry is dynamic, fast-paced, and constantly evolving, offering unique challenges and opportunities for career growth and development

ASSUMPTION: DEPT®'s global presence and diverse client base provide unique opportunities for career growth and exposure to various industries and markets.

📝 Sample Projects

• Developing and optimizing a paid social campaign for an e-commerce client to increase sales and brand awareness
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for a B2B client looking to expand its market share
• Collaborating with design teams to create compelling visuals and implementing conversion tracking mechanisms for a lead generation campaign

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role and may vary depending on the specific client and campaign requirements.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Paid Social team currently, and how can this role contribute to addressing them?
• How does DEPT® support the professional development and growth of its employees, particularly in entry-level roles like this one?
• Can you describe a recent project or campaign that the Paid Social team worked on, and what were the key learnings and outcomes?
• How does DEPT® measure the success of its paid social advertising campaigns, and what KPIs are most important for this role?
• What opportunities are there for growth and development within the Paid Social team and the broader DEPT® organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to DEPT®'s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous paid social advertising projects, if applicable
• Research DEPT®'s clients, industry, and company culture to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR team one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.