- Job Title: Junior Performance Marketing Manager - App
- Company: Blacklane
- Location: London, City of, United Kingdom
- Job Type: Full-time, On-site
- Category: Travel Arrangements
- Date Posted: April 14, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing app campaigns across META, Tiktok, and Google UAC to drive new user growth and meet CAC targets.
- Developing reports and collaborating with various teams to ensure creative excellence and performance improvements.
- Supporting the development and execution of innovative paid media strategies to achieve ambitious targets.
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.
📋 Key Responsibilities
- Campaign Management: Operate day-to-day optimizations and innovations to achieve new customer and CAC targets across META, Tiktok, and Google UAC.
- Performance Marketing Reporting: Develop, automate, and deliver reports and presentations to key stakeholders across the business.
- Performance Media Planning: Support the development and execution of innovative paid media strategies to achieve ambitious targets.
- Creative Excellence: Analyze the performance of creatives based on CPI, CAC, and scroll stop % to understand which creative concepts and messages best resonate with the audience, and create briefs/creative requests based on these insights.
- Collaboration: Work efficiently with local marketing, brand, creative, and retention teams to ensure ad creatives are on brand and optimized, and support full-funnel campaigns. Additionally, collaborate with senior performance marketing managers to discuss campaign performance and brainstorm new testing ideas.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and teamwork skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 1-3 years of experience managing performance marketing app campaigns to meet CAC and growth targets in META and Google UAC (experience in Tiktok is a plus, experience working with monthly ad spend over 5 figures is a big plus).
- Required Skills:
- Proficient in campaign management, with a focus on app campaigns and meeting CAC targets.
- Strong analytical skills and the ability to turn data into actionable insights.
- Excellent communication and presentation skills in English.
- Proficient in marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Appsflyer.
- Preferred Skills:
- Experience working with local marketing teams.
- Familiarity with the travel industry or chauffeur services.
ASSUMPTION: Given the role's focus on app campaign management, candidates with experience in mobile app advertising and a strong analytical background are likely to succeed.
💰 Compensation & Benefits
- Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Junior Performance Marketing Manager in London)
- Benefits:
- Fair Pay & Shared Success: Good salaries and automatic enrollment in the Virtual Stock Options Plan (VSOP).
- Learning & Development: Access to thousands of online courses on LinkedIn Learning and a unique learning experience designed for those stepping into leadership roles.
- Blacklane Mystery Rides: One complimentary ride per quarter to experience and evaluate chauffeur services firsthand.
- Health Support: Access to the Nilo Health platform for mental wellness and the WHOOP bracelet after one year to support physical fitness.
- Social Responsibility: Opportunities to make a difference through initiatives like Miracle flights.
- Share your ideas with Blacklane’s C-Level: Monthly consultation days to share ideas, feedback, and constructive criticism.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Junior Performance Marketing Manager in London. The benefits listed are based on the information provided in the job description and company website.
📌 Applicant Insights
🔍 Company Context
- Industry: Travel Arrangements
- Company Size: 201-500 employees
- Founded: 2011
- Company Description: Blacklane is a global chauffeur service that prioritizes reliability, innovation, and first-class service. They operate in 50+ countries and are committed to reducing their operational impact on the planet.
- Company Specialties: Urban Mobility, Chauffeur Service, Limousine Service, Airport Transfer, and Sustainable Travel
📊 Role Analysis
- Career Level: Junior to Mid-level
- Reporting Structure: This role reports directly to the Senior Performance Marketing Manager.
- Work Arrangement: On-site, full-time position with a focus on campaign management and optimization.
- Growth Opportunities: As Blacklane continues to expand, there may be opportunities for growth into senior roles or other areas of the business.
ASSUMPTION: This role is well-suited for a junior to mid-level marketing professional looking to gain experience in performance marketing and campaign management.
🌍 Location & Work Environment
- Office Type: On-site, with a focus on collaboration and teamwork.
- Office Location(s): Feurigstrasse 59, Berlin, 10827, DE (headquarters)
- Geographic Context: London, City of, United Kingdom
- Work Schedule: Full-time, with standard business hours and potential flexibility for remote work.
ASSUMPTION: While the role is based in London, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the individual's needs.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → On-site interview → Final decision
- Key Assessment Areas: Technical skills (campaign management, data analysis), cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and experience with performance marketing campaigns.
🛠️ Tools & Technologies
- Google Ads (UAC)
- META Ads Manager
- Tiktok Ads Manager
- Appsflyer or similar mobile app tracking platforms
- Microsoft Excel or Google Sheets
- PowerPoint or similar presentation software
ASSUMPTION: The specific tools and technologies required may vary depending on the company's tech stack and the individual's role within the team.
👔 Cultural Fit Considerations
- Company Values: Care, Inclusion, Innovation, and Collaboration
- Work Style: Blacklane values a collaborative and inclusive work environment, with a focus on continuous learning and growth.
- Self-Assessment Questions:
- How do you align with Blacklane's core values, particularly 'Care' and 'Inclusion'?
- How comfortable are you working in a fast-paced, collaborative environment with a strong focus on data-driven decision-making?
ASSUMPTION: Candidates who share Blacklane's core values and are comfortable working in a data-driven, collaborative environment are likely to thrive in this role.
⚠️ Potential Challenges
- Managing multiple app campaigns simultaneously, requiring strong organizational skills and time management.
- Working with large datasets and complex performance metrics, which may require advanced analytical skills.
- Collaborating with various teams and stakeholders, which may require strong communication and interpersonal skills.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager - App vs. Junior SEO Specialist: Both roles require strong analytical skills and a focus on data-driven decision-making. However, the Junior Performance Marketing Manager - App role is more focused on mobile app advertising and campaign management, while the Junior SEO Specialist role is more focused on organic search engine optimization.
- Industry-specific context: The travel industry is highly competitive and dynamic, with a strong focus on customer acquisition and retention.
- Career path comparison: This role offers opportunities for growth into senior roles or other areas of the business, such as SEO or content marketing.
ASSUMPTION: While this role shares some similarities with other marketing roles, it is unique in its focus on mobile app advertising and campaign management within the travel industry.
📝 Sample Projects
- Developing and executing a campaign to drive new user growth and meet CAC targets for a new market launch.
- Analyzing campaign performance data to identify trends and optimize ad spend allocation across META, Tiktok, and Google UAC.
- Collaborating with the creative team to develop and test new ad creatives based on performance data and user feedback.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and skills required for this role, with a focus on data analysis, campaign management, and collaboration.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does this role fit into the broader marketing strategy for Blacklane?
- What opportunities are there for growth and development within the performance marketing team and the company as a whole?
- How does Blacklane support work-life balance for its employees?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and experience with performance marketing campaigns.
- Research Blacklane's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
