Junior Performance Marketer

📌 Core Information

Job Title: Junior Performance Marketer

Company: CustomerLabs

Location: Chennai, Tamil Nadu, India

Job Type: Full-time

Category: Marketing

Date Posted: April 14, 2025

Experience Level: Entry-level

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in developing and executing performance marketing campaigns
• Conducting market research and competitor analysis
• Managing campaign budgets and ensuring adherence to spending limits
• Monitoring campaign performance metrics and generating reports
• Analyzing data to provide insights for campaign optimization
• Staying up-to-date on the latest trends and best practices in performance marketing
• Creating compelling ad copy and landing pages
• Collaborating with other marketing teams to ensure a cohesive marketing strategy

ASSUMPTION: This role requires a strong understanding of performance marketing principles and a proactive approach to learning and implementing new strategies.

📋 Key Responsibilities

Assist in developing and executing performance marketing campaigns:

✅ Develop and execute performance marketing campaigns (PPC, social media ads, etc.)

✅ Conduct market research and competitor analysis to inform campaign strategies

✅ Manage campaign budgets and ensure adherence to spending limits

✅ Monitor campaign performance metrics and generate reports to track progress and identify areas for optimization

✅ Analyze data and provide insights to improve campaign effectiveness

✅ Stay up-to-date on the latest trends and best practices in performance marketing

✅ Create compelling ad copy and landing pages (may vary depending on the company)

✅ Collaborate with other marketing teams to ensure a cohesive marketing strategy

ASSUMPTION: The candidate should be comfortable working in a dynamic environment and be able to adapt to changing campaign requirements.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in performance marketing or a related field

Required Skills:

• Good communication skills
• Problem-solving abilities
• Attention to detail
• Basic knowledge of marketing tools
• Experience with A/B testing and conversion rate optimization (preferred)
• Experience with marketing automation platforms (preferred)

ASSUMPTION: The candidate should have a strong foundation in marketing principles and be eager to learn and apply new skills in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: INR 3-6 lakhs per annum (based on industry standards for entry-level performance marketers in Chennai)

Benefits:

• Opportunity to own a piece of the company in the form of stock options
• Flexible working hours and a hybrid work model
• Extensive learning opportunities not limited to your area of expertise
• Fun-Fridays where you can get together with all of the team members to have some fun with food and games

Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level performance marketers in Chennai. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2013

Company Description:

• CustomerLabs helps SMBs revolutionize their marketing with first-party data ops
• The platform makes it easy to collect, unify, and activate customer data across ad platforms
• CustomerLabs helps companies future-proof marketing by attaining best-in-class first-party maturity levels set by leaders like Google and Facebook

Company Specialties:

• Customer Data Platform (CDP)
• First-party data
• Performance marketing (PPC, ecommerce marketing, etc.)
• Conversion tracking in Google Ads
• Meta Ads, Facebook Ads, and other ad platforms
• MarTechStack
• Data privacy and personalization
• No Code CDP and event tracking setup
• Omnichannel marketing and lead generation

Company Website: customerlabs.com

ASSUMPTION: CustomerLabs is a well-established company in the software development industry, with a strong focus on performance marketing and first-party data operations.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the company

Work Arrangement: Hybrid (a mix of on-site and remote work)

Growth Opportunities:

• Potential career growth within the marketing department or related fields
• Opportunities to learn and apply new skills in a dynamic environment
• Possibility to take on more responsibilities and advance within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and apply new skills in a fast-paced environment.

🌍 Location & Work Environment

Office Type: Hybrid (a mix of on-site and remote work)

Office Location(s): 2711 Centerville Road, Suite 400, Willington, New Castle, US and No 271, Scheme Road, Anna Salai, Teynampet, 2nd floor, Suite-1, MaanSarovar Tower, Chennai, Tamil Nadu, IN

Geographic Context:

• Chennai, Tamil Nadu, India: A major tech hub with a thriving startup ecosystem
• Willington, New Castle, US: A suburban area near Philadelphia with a growing tech industry

Work Schedule: Flexible working hours with a hybrid work arrangement

ASSUMPTION: The work environment at CustomerLabs is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing knowledge and skills
• Problem-solving abilities
• Attention to detail
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume to highlight relevant marketing skills and experiences
• Prepare for behavioral interview questions that focus on problem-solving and teamwork
• Research the company and be ready to discuss how your skills and experiences align with their mission and values

ATS Keywords: Performance marketing, PPC, social media ads, market research, campaign management, data analysis, A/B testing, conversion rate optimization, marketing automation, marketing tools

ASSUMPTION: The interview process at CustomerLabs is designed to assess the candidate's marketing skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook Ads)
• Google Analytics
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Data Platform (CDP) tools (e.g., Segment, Tealium)
• Excel and Google Sheets

ASSUMPTION: The candidate should have a basic understanding of marketing tools and be willing to learn and apply new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Work-life balance

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach learning new marketing strategies and tools?
• Can you provide an example of a time when you had to adapt to a changing campaign requirement or market trend?
• How do you prioritize and manage multiple marketing campaigns simultaneously?

ASSUMPTION: CustomerLabs values candidates who are proactive, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong organizational skills and time management
• Keeping up with the latest marketing trends and best practices can be challenging in a fast-paced environment
• The hybrid work arrangement may require additional self-discipline and time management skills
• The company's rapid growth may present unique challenges and opportunities for the candidate

ASSUMPTION: The candidate should be prepared to face these challenges and be proactive in seeking solutions and support when needed.

📈 Similar Roles Comparison

• Junior Marketing Specialist vs. Junior Performance Marketer: The former may focus more on brand awareness and content creation, while the latter emphasizes performance metrics and ROI
• Performance Marketing vs. Digital Marketing: Performance marketing is a subset of digital marketing, with a stronger focus on measurable results and data-driven decision-making
• Junior Performance Marketer vs. Marketing Coordinator: The former typically has more specialized marketing skills, while the latter may have broader administrative responsibilities

ASSUMPTION: The candidate should understand the differences between these roles and be clear about their career goals and aspirations.

📝 Sample Projects

• Developing and executing a successful PPC campaign for an ecommerce client
• Conducting market research and competitor analysis for a B2B SaaS company
• Optimizing a social media ad campaign to improve click-through rates and conversions

ASSUMPTION: The candidate should be prepared to discuss specific projects and achievements that demonstrate their marketing skills and experiences.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
• What are the company's plans for expansion and growth in the next 1-3 years, and how can this role support those initiatives?

ASSUMPTION: The candidate should be proactive in asking insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant marketing skills and experiences
• Prepare for behavioral interview questions that focus on problem-solving and teamwork
• Research the company and be ready to discuss how your skills and experiences align with their mission and values
• Follow up with the hiring manager within 3-5 business days after your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.