📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns in Google, Bing, and Meta
- Analyzing data to identify growth opportunities and scaling campaigns
- Monitoring and optimizing ongoing campaigns to ensure targets are met
- Managing budgets for market channels and contributing to business growth
- Collaborating with cross-functional teams on campaign planning and optimization projects
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain hands-on experience in performance marketing. The 100% remote work arrangement offers flexibility, but strong self-motivation and time management skills are essential.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns in Google, Bing, and Meta
✅ Analyze data using in-house tools to identify growth opportunities and work closely with the team to scale campaigns
✅ Monitor and challenge ongoing campaigns daily to ensure targets are reached and gain deep knowledge about various online marketing channels
✅ Support the management of budgets for market channels, contributing to impactful business growth across Google, Bing, and Meta Ads
✅ Collaborate with cross-functional teams on campaign planning, advertising materials, reporting, and optimization projects
ASSUMPTION: The role requires a strong focus on data analysis and a structured mindset to keep track of multiple aspects of campaigns and projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: First experience and a high interest in Paid Online Marketing
Required Skills:
- Structured mindset and attention to detail
- Analytical skills and data-driven mindset
- Good command of Excel and/or Google Sheets
- Highly motivated to learn and grow in the field of performance marketing
- Business fluency in English; other European languages are a plus
Preferred Skills:
- First knowledge of Google Ads
ASSUMPTION: While previous experience in performance marketing is not required, a strong interest in the field and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on industry standards for entry-level marketing roles in Germany)
Benefits:
- 100% remote work
- Discounts on well-known brands
- Special offers on used cars
- Dedicated education budget for online courses, conferences, and trainings
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- Europe's leading digital automotive platform
- Operates consumer brands like wirkaufendeinauto.de and Autohero
- Offers a dynamic startup environment with new challenges and opportunities for personal growth
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that offers exciting career opportunities in the tech and automotive industries.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and specialization
Reporting Structure: Reports directly to the Performance Marketing team
Work Arrangement: 100% remote, with flexible scheduling
Growth Opportunities:
- Steep learning curve in performance marketing
- Potential to specialize in a specific Paid Online Marketing channel or take on a generalist role
- Opportunities to collaborate with cross-functional teams and contribute to business growth
ASSUMPTION: This role offers a unique opportunity for early-career professionals to gain hands-on experience in performance marketing and make a significant impact on business decisions.
🌍 Location & Work Environment
Office Type: 100% remote, with no physical office requirement
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- Germany has a strong economy and is a leader in the automotive industry
- The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The 100% remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere in Germany or even abroad.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Attention to detail and structured mindset
- Motivation and interest in performance marketing
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of performance marketing and data analysis
- Showcase your ability to work independently and manage multiple projects
ATS Keywords: Paid Online Marketing, Google Ads, Bing, Meta, data analysis, campaign planning, budget management, cross-functional collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the team. It is essential to stay up-to-date with the latest information on the company's career website.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Meta Ads (Facebook, Instagram, etc.)
- Excel or Google Sheets
- In-house tools for data analysis
ASSUMPTION: Familiarity with these tools is not required, as the company offers training and support to help new employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Data-driven decision making
- Collaboration
- Continuous learning
Work Style:
- Self-motivated and independent
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to learning
Self-Assessment Questions:
- Do you have a strong interest in Paid Online Marketing and a willingness to learn?
- Are you comfortable working independently and managing multiple projects?
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator and collaborator?
ASSUMPTION: AUTO1 Group values diversity and welcomes applicants from all backgrounds. The company offers an open culture with direct communication and values-driven decision making.
⚠️ Potential Challenges
- Steep learning curve in performance marketing
- Fast-paced work environment with multiple projects and priorities
- Requires strong self-motivation and time management skills for remote work
- May need to work outside of regular business hours to monitor and optimize campaigns
ASSUMPTION: These challenges can be overcome with a strong commitment to learning, effective time management, and open communication with the team.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager vs. Entry-level Marketing Coordinator: The Junior PMM role focuses more on data analysis and campaign optimization, while the Marketing Coordinator role may involve more administrative tasks and event planning.
- Industry-specific context: The automotive industry is highly competitive, and understanding the unique challenges and opportunities in this sector is essential for success in this role.
- Career path comparison: This role offers a clear path for career growth, with the opportunity to specialize in a specific Paid Online Marketing channel or take on a generalist role with broader responsibilities.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the automotive industry can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a Google Ads campaign to drive traffic and conversions for a specific brand or model
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple channels
- Collaborating with the design team to create visually appealing and effective ad creatives
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with the Junior Performance Marketing Manager role at AUTO1 Group.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Performance Marketing team currently?
- How does this role contribute to the overall success of the company's digital marketing strategy?
- What opportunities are there for professional growth and development within the team and the company?
- How does the company support work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as data analysis, campaign planning, and collaboration
- Prepare for the interview by researching the company, the automotive industry, and the specific challenges and opportunities associated with performance marketing
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
