Junior Performance Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Junior Performance Marketing Manager (f/m/x)

🔹 Company: AUTO1 Group

🔹 Location: Berlin, Berlin, Germany

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote Solely/Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Opportunity to specialize deeply in a single channel or become a generalist across multiple channels
• Gain hands-on experience with in-house acquisition marketing and conversion optimization
• Leverage data-driven techniques for improving the customer journey
• Contribute directly to business decisions through marketing insights

ASSUMPTION: This role is highly adaptive, allowing candidates to tailor their career paths toward specific interests in the marketing domain, which might include PPC, SEO, SEM, or CRO specializations.

📋 Key Responsibilities

✅ Plan, execute, and optimize campaigns on Google, Bing, and Meta

✅ Analyze data using in-house tools to identify growth opportunities

✅ Closely monitor ongoing campaigns to ensure targets are met

✅ Support budget management for your market's channels

✅ Collaborate with teams on campaign planning, advertising materials, and optimization

ASSUMPTION: The candidate will regularly engage in cross-functional collaboration and need to develop strong interpersonal skills to manage various stakeholders effectively.

🎯 Required Qualifications

Education: Not specified, but a background in Marketing, Communications, or a related field is likely beneficial

Experience: At least some experience in Paid Online Marketing is required

Required Skills:

• Attention to Detail
• Analytical and Data-Driven Mindset
• Proficiency in Excel/Google Sheets

Preferred Skills:

• Familiarity with Google Ads
• Knowledge of additional European languages

ASSUMPTION: The focus on analytical skills suggests that candidates with training or experience in statistics, data analysis, or data science would also be suitable.

💰 Compensation & Benefits

Salary Range: Not specified; typically, this role may offer competitive industry standard salaries.

Benefits:

• 100% remote work possibilities
• Education budget for courses, conferences, and trainings
• Discounts on well-known brands and special offers on used cars

Working Hours: 40 hours per week

ASSUMPTION: The remote work option implies possible flexibility in hours or location, potentially appealing to those with a diverse work schedule need.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. AUTO1 Group is a leader in digital automotive solutions.

Company Size: 5,001-10,000 employees, indicative of ample resources and structured career paths.

Founded: 2012, with rapid expansion across Europe

Company Description:

• Operates multiple well-known automotive brands, offering streamlined car buying and selling services
• Focuses on a data-driven approach to disrupt traditional automotive markets
• Provides a tech-centric platform for European car trade professionals and consumers

Company Specialties:

• Mobility and transportation innovations
• Automotive tech and online marketplaces
• Disrupting traditional industries

Company Website: https://www.auto1-group.com/careers/

ASSUMPTION: Given their size and specialization, AUTO1 Group likely provides a robust IT infrastructure and development resources to support marketing initiatives.

📊 Role Analysis

Career Level: Junior, targeting entry-level to early-career professionals.

Reporting Structure: Likely reports to a Senior Performance Marketing Manager or Team Lead.

Work Arrangement: Primarily remote with on-site opportunities as needed for collaboration.

Growth Opportunities:

• Potential to transition into more senior roles
• Opportunity to specialize in high-demand marketing fields
• Access to learning and development resources

ASSUMPTION: AUTO1 Group's international presence provides opportunities for career growth in diverse markets.

🌍 Location & Work Environment

Office Type: Modern corporate office with facilities suitable for a tech-driven company.

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Located in a vibrant cultural and economic hub
• Berlin is known for its robust startup ecosystem and innovation culture
• Excellent public transport and city amenities

Work Schedule: Standard weekday work hours with possible flexibility for remote days

ASSUMPTION: Given the company's focus on tech and innovation, there may be an openness to flexible scheduling and hybrid work models.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Technical or skills assessment
• Interview with HR followed by technical panel

Key Assessment Areas:

• Proficiency in campaign management and optimization
• Analytical thinking and data interpretation skills
• Cultural fit with company values and work ethic

Application Tips:

• Highlight any direct experience with Google Ads or similar platforms
• Demonstrate a strong analytical mindset through examples
• Showcase adaptability and eagerness to learn new marketing tools

ATS Keywords: Paid Online Marketing, Google Ads, Data Analytics, Performance Marketing

ASSUMPTION: AUTO1 Group likely values technical capability in marketing software alongside analytical skills.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Meta Ads

ASSUMPTION: Experience with advanced data analytics tools and reporting software like Tableau could be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Openness to diversity and direct communication
• Commitment to innovation
• Focus on customer-centric approaches

Work Style:

• Collaborative and team-oriented
• Emphasis on creative problem-solving
• Adaptable to dynamic and fast-paced environments

Self-Assessment Questions:

• Can I manage multiple marketing campaigns simultaneously?
• Do I have an analytical approach to problem-solving?
• Am I comfortable working in a fast-paced tech environment?

ASSUMPTION: A strong candidate will resonate with start-up dynamics and a technology-driven work culture.

⚠️ Potential Challenges

• Managing diverse and large campaign portfolios
• Balancing speed with accuracy in data analysis
• Continuous learning to keep up with digital marketing trends
• Collaborating across multiple teams and departments

ASSUMPTION: The rapid growth and scale of the company could demand high flexibility and resilience from employees.

📈 Similar Roles Comparison

• Performance Marketing Coordinator at smaller firms may have less specialization than at AUTO1 Group.
• In larger companies, a similar role might focus more narrowly on specific tasks.
• Roles in different regions may vary in focus according to local market needs.

ASSUMPTION: The structure at AUTO1 potentially allows more engagement and influence over marketing strategies compared to similar positions.

📝 Sample Projects

• Launching and optimizing a Google AdWords campaign across multiple European markets
• Analyzing Meta Ads performance data to guide strategic decisions
• Collaborating on a cross-channel marketing strategy for a new product roll-out

ASSUMPTION: Projects likely involve both independent contributions and team collaboration, aligning with typical performance marketing workflows.

❓ Key Questions to Ask During Interview

• What does success look like for this role in the first six months?
• How does the performance marketing team collaborate with other departments?
• Can you outline a typical day for someone in this role?
• What training and development opportunities are available?
• How does the company support remote work and flexibility?

ASSUMPTION: Candidates should seek clarity on processes, tools used, and expectations to understand the full scope of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed resume highlighting relevant marketing experience
• Include examples of past work with metrics-driven outcomes
• Complete any requested online assessments timely
• Be ready to discuss your data analysis methodology and tool proficiency

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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