📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns in Google, Bing, and Meta
- Analyzing data to identify growth opportunities and monitor ongoing campaigns
- Collaborating with cross-functional teams to ensure campaign success
- Managing budgets for various online marketing channels
- Gaining deep knowledge about online marketing channels and contributing to business growth
ASSUMPTION: This role is ideal for a junior-level candidate looking to gain experience in performance marketing and grow within the field.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns in Google, Bing, and Meta
✅ Analyze data using in-house tools to identify growth opportunities and work closely with the team to scale campaigns
✅ Monitor and challenge ongoing campaigns to ensure targets are met and gain deep knowledge about various online marketing channels
✅ Support the management of budgets for market channels, contributing to impactful business growth across Google, Bing, and Meta Ads
✅ Collaborate with cross-functional teams on campaign planning, advertising materials, reporting, and optimization projects
ASSUMPTION: This role requires a high level of attention to detail and the ability to keep track of multiple aspects of campaigns and projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: First experience and a high interest in Paid Online Marketing
Required Skills:
- Great attention to detail and structured mindset
- Analytical skills and data-driven mindset with good command of Excel or Google Sheets
- Highly motivated to learn and grow in the field of performance marketing
- Business fluency in English
Preferred Skills:
- First knowledge of Google Ads
- Other European languages
ASSUMPTION: Candidates should have a strong interest in Paid Online Marketing and be eager to learn and grow in the field.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for a junior-level role in Berlin)
Benefits:
- 100% remote work
- Discounts on well-known brands
- Special offers on used cars
- Dedicated education budget for online courses, conferences, and trainings
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for a junior-level role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- Europe’s leading digital automotive platform
- Operates multiple consumer brands and a wholesale platform for car trading professionals
- Offers a dynamic startup environment with opportunities for personal growth and contribution of own ideas
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that offers a dynamic work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Junior
Reporting Structure: This role reports directly to the Performance Marketing team
Work Arrangement: 100% remote work with flexible scheduling
Growth Opportunities:
- Steep learning curve in performance marketing
- Potential to grow into a specialist role or take on a generalist role with widespread expertise
- Opportunities for career advancement within the company
ASSUMPTION: This role offers significant growth opportunities for candidates looking to build a career in performance marketing.
🌍 Location & Work Environment
Office Type: 100% remote work
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- Germany offers a high quality of life and strong social benefits
- Berlin is a popular destination for remote workers due to its affordability and cultural offerings
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the opportunity to live and work from anywhere.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment
- Final interview with the hiring manager
Key Assessment Areas:
- Problem-solving skills
- Analytical thinking
- Attention to detail
- Cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your understanding of performance marketing and your enthusiasm for the role
- Prepare for behavioral and situational interview questions
ATS Keywords: Paid Online Marketing, Data Analysis, Campaign Planning, Budget Management, Collaboration, Attention to Detail, Analytical Skills, Google Ads
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Meta Ads
- Excel or Google Sheets
- In-house tools for data analysis
ASSUMPTION: The required tools and technologies may change or evolve over time as the company grows and adapts to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Data-driven decision making
- Collaboration
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Open to new ideas and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to make informed decisions?
- Do you enjoy collaborating with others and contributing to a team's success?
- Are you open to learning and adapting to new technologies and tools?
ASSUMPTION: A successful candidate for this role will be comfortable working in a fast-paced, data-driven environment and be open to continuous learning and collaboration.
⚠️ Potential Challenges
- Keeping track of multiple aspects of campaigns and projects in a fast-paced environment
- Managing budgets and ensuring targets are met
- Adapting to new technologies and tools as the company grows and evolves
- Working remotely and maintaining a healthy work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager vs. Junior SEO Specialist: Both roles focus on driving online traffic and conversions, but the Junior Performance Marketing Manager role is more focused on paid advertising channels, while the Junior SEO Specialist role is more focused on organic search engine optimization.
- Junior Performance Marketing Manager vs. Junior Marketing Coordinator: The Junior Performance Marketing Manager role is more specialized and focused on paid advertising channels, while the Junior Marketing Coordinator role is more general and focused on supporting the overall marketing efforts of the company.
- Junior Performance Marketing Manager vs. Junior Marketing Analyst: The Junior Performance Marketing Manager role is more focused on campaign planning, execution, and optimization, while the Junior Marketing Analyst role is more focused on data analysis and reporting to inform marketing strategies.
ASSUMPTION: These comparisons are based on general industry trends and may not reflect the specific needs or structure of AUTO1 Group.
📝 Sample Projects
- Planning, executing, and optimizing a Google Ads campaign to drive traffic and conversions for a specific product or service
- Analyzing campaign data to identify trends and opportunities for optimization and growth
- Collaborating with cross-functional teams to develop and implement advertising materials and reporting
ASSUMPTION: These sample projects are based on the key responsibilities and required skills for the Junior Performance Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Performance Marketing team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and development within the Performance Marketing team and the company as a whole?
- How does the company support work-life balance for remote employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
