📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns across Google, Bing, and Meta
- Analyzing data to identify growth opportunities and collaborate with cross-functional teams
- Monitoring and challenging ongoing campaigns to ensure targets are reached
- Supporting budget management for market channels and contributing to business growth
- Working in a dynamic startup environment with opportunities for personal growth
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain hands-on experience in performance marketing and make a significant impact on business growth.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns in Google, Bing, and Meta
✅ Analyze data with in-house tools to identify growth opportunities and work closely with the team to scale campaigns
✅ Monitor and challenge ongoing campaigns daily to ensure targets are reached and gain deep knowledge about various online marketing channels
✅ Support the management of budgets for market channels, contributing to impactful business growth across Google, Bing, and Meta Ads
✅ Collaborate with cross-functional teams on campaign planning, advertising materials, reporting, and optimization projects
ASSUMPTION: This role requires a strong analytical mindset, attention to detail, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: First experience and a high interest in Paid Online Marketing
Required Skills:
- Great attention to detail and structured mindset
- Analytical skills and data-driven mindset with good command of Excel and/or Google Sheets
- Highly motivated to learn and grow in the field of performance marketing
- Business fluency in English; other European languages are a plus
Preferred Skills:
- First knowledge of Google Ads
- Experience with marketing automation tools
ASSUMPTION: Candidates with relevant internship experience or personal projects in performance marketing will be strongly considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for entry-level marketing roles in Berlin)
Benefits:
- Remote work
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- Europe’s leading digital automotive platform
- Operates consumer brands (wirkaufendeinauto.de, Autohero) and a wholesale platform (AUTO1.com)
- Emphasizes data-driven insights, innovation, and disruption in the automotive industry
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a dynamic and rapidly growing company with a strong focus on technology and innovation.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on the candidate's skills and experience)
Reporting Structure: Reports directly to the Performance Marketing team
Work Arrangement: 100% remote work with flexible scheduling
Growth Opportunities:
- Steep learning curve in performance marketing
- Potential to specialize in a specific channel or take on a generalist role
- Opportunities to collaborate with cross-functional teams and contribute to business growth
ASSUMPTION: This role offers excellent opportunities for personal and professional growth in a fast-paced, dynamic environment.
🌍 Location & Work Environment
Office Type: Remote-only
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- Germany has a strong economy and is a leader in the European automotive market
- The city offers a high quality of life with numerous cultural attractions and recreational opportunities
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: While the role is remote, the team may occasionally require synchronous communication during European business hours.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Attention to detail and structured mindset
- Motivation and interest in performance marketing
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of performance marketing and data analysis
- Showcase your ability to work effectively in a fast-paced, dynamic environment
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Performance Marketing, Google Ads, Bing Ads, Meta Ads, Data Analysis, Excel, Google Sheets, Campaign Management, Budget Management, Collaboration, Marketing Automation, Reporting, Optimization
ASSUMPTION: ATS (Applicant Tracking System) optimization is crucial for ensuring your application is seen by the hiring team. Incorporate relevant keywords from the job description into your resume and cover letter.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Meta Ads
- Excel
- Google Sheets
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools is not required, but candidates with relevant experience may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you enjoy collaborating with cross-functional teams and contributing to business growth?
- Are you motivated to learn and grow in the field of performance marketing?
ASSUMPTION: Candidates who align with AUTO1 Group's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Steep learning curve in performance marketing
- Fast-paced work environment with tight deadlines
- Requires strong analytical skills and attention to detail
- May require occasional synchronous communication during European business hours
ASSUMPTION: These challenges are inherent to the role and the dynamic, growing nature of the company. Successful candidates will be able to thrive in this environment and make a significant impact on business growth.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager vs. Marketing Coordinator: The former focuses more on data analysis and campaign optimization, while the latter may have more administrative tasks and less direct impact on business growth
- Junior Performance Marketing Manager vs. Paid Media Specialist: The former has a broader scope and may be involved in more strategic decision-making, while the latter focuses primarily on paid media channels
- Junior Performance Marketing Manager vs. Business Analyst: The former is more focused on marketing campaigns and optimization, while the latter may have a broader scope across various business functions
ASSUMPTION: This role offers a unique blend of data analysis, campaign management, and strategic decision-making, making it distinct from similar roles in the marketing field.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and optimize targeting
- Collaborating with the design team to create engaging advertising materials
- Working with the marketing automation team to streamline campaign management processes
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Performance Marketing team currently?
- How does this role fit into the overall marketing strategy for AUTO1 Group?
- What opportunities are there for professional growth and development within the team and the company?
- How does the team collaborate with other departments, such as Design and Marketing Automation?
- What is the team's approach to work-life balance, given the remote nature of the role?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and data analysis
- Prepare for the interview by researching AUTO1 Group's business and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
