JUNIOR PRODUCT MARKETING

📌 Core Information

🔹 Job Title: Junior Product Marketing

🔹 Company: Plenitude Società Benefit

🔹 Location: Milano, Italy

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to define and implement product launch strategies
• Analyzing market trends and competitor activities to identify opportunities and risks
• Supporting the integration of traditional and digital marketing activities for product launches
• Monitoring and reporting on the performance of product launches

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in product marketing within a global energy tech company.

📋 Key Responsibilities

✅ Collaborate with product, analysis, and sales teams to define and implement product launch strategies

✅ Analyze market trends and competitor activities to identify opportunities and risks

✅ Support the integration of traditional and digital marketing activities for product launches

✅ Contribute to the definition of target markets and customer segments for both energy and related services

✅ Create and manage reports to monitor the progress and effectiveness of go-to-market activities

ASSUMPTION: This role requires strong analytical skills, a proactive approach, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Master's degree in STEM, Economics, or Marketing

Experience: Maximum 3 years in a similar role

Required Skills:

• Excellent analytical skills
• Strong communication and presentation skills
• Proficient in English
• Proficient in Microsoft Office Suite

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the energy sector

ASSUMPTION: While not explicitly stated, proficiency in Italian is likely expected given the location and language of the job description.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Estimated based on market research for entry-level marketing roles in Italy)

Benefits:

• Flexible working hours
• Smart working options
• Reward system and welfare initiatives
• Opportunities for professional growth within a global company

Working Hours: Full-time (40 hours per week) with flexible hours and smart working options

ASSUMPTION: The salary range is an estimate based on market research for entry-level marketing roles in Italy. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Energy and Chemical Manufacturing

Company Size: 5,001-10,000 employees (Parent company: Eni)

Founded: 1953 (Eni), Plenitude is a subsidiary

Company Description:

• Plenitude Società Benefit is an Italian energy company focused on the production of renewable energy, the sale of energy, and energy solutions
• It aims to reach 11.5 million customers by 2027 and install over 8 GW of renewable capacity by 2027
• Plenitude is a subsidiary of Eni and operates as a Società Benefit, aiming to have a positive impact on people, communities, and the environment

Company Specialties:

• Renewable energy production
• Energy sales and services
• Energy solutions and innovation

Company Website: eniplenitude.com/chi-siamo

ASSUMPTION: Plenitude Società Benefit is a subsidiary of Eni, focusing on renewable energy and energy services. It operates as a Società Benefit, aiming to create positive impacts on society and the environment.

📊 Role Analysis

Career Level: Entry-level (Junior)

Reporting Structure: Reports to the Chapter Marketing & Martech team

Work Arrangement: Hybrid (On-site with flexible working hours and smart working options)

Growth Opportunities:

• Rotation within the marketing department
• Cross-functional projects and collaborations
• Professional development and training opportunities

ASSUMPTION: This role offers opportunities for professional growth within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Milano, Italy

Geographic Context:

• Milano is the second-largest city in Italy, known for its fashion, finance, and cultural scenes
• The office is located in the San Donato Milanese area, with easy access to public transportation
• The region offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities

Work Schedule: Full-time (40 hours per week) with flexible hours and smart working options

ASSUMPTION: The work environment is likely to be dynamic, collaborative, and focused on innovation and sustainability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Analytical skills
• Communication and presentation skills
• Cultural fit and motivation
• Problem-solving and initiative

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of market analysis and product launch strategies
• Research the company and its mission to demonstrate your fit and enthusiasm

ATS Keywords: Product Marketing, Market Analysis, Competitor Analysis, Target Market Definition, Digital Marketing, Communication Planning, Performance Monitoring, Reporting, Energy, Renewable Energy, Marketing Automation

ASSUMPTION: The application process may involve assessments or case studies to evaluate analytical and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Integrity

Work Style:

• Dynamic and collaborative
• Focused on innovation and sustainability
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you passionate about sustainability and innovation?
• Can you effectively communicate complex ideas and data to diverse stakeholders?

ASSUMPTION: The company values a proactive, collaborative, and data-driven work style, with a strong focus on sustainability and innovation.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
• Collaborating with cross-functional teams may require strong communication and coordination skills
• Analyzing market trends and competitor activities may involve complex data analysis and interpretation
• Working in a hybrid environment may require self-motivation and time management skills

ASSUMPTION: This role may present challenges related to working in a dynamic environment, collaborating with diverse teams, and managing complex data.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers a unique opportunity to work in the energy sector and contribute to sustainability efforts
• While the role focuses on product marketing, it also involves market analysis and digital marketing, providing a broad range of experiences
• Career progression may involve rotations within the marketing department or other functions within the organization

ASSUMPTION: This role offers a unique blend of marketing, market analysis, and digital marketing experiences, with opportunities for professional growth within the organization.

📝 Sample Projects

• Conducting market analysis and competitor assessments for a new energy product launch
• Developing and implementing a digital marketing campaign to promote an existing energy service
• Creating and presenting a report on the performance of a go-to-market strategy for a new energy product

ASSUMPTION: Sample projects may involve market analysis, digital marketing, and performance monitoring, reflecting the diverse responsibilities of the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and functions within the organization?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does the company support work-life balance for employees in hybrid roles?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address them?

ASSUMPTION: These questions aim to provide insights into the role's priorities, collaborations, growth opportunities, work-life balance, and challenges related to the hybrid work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Eni Jobs portal
• Tailor your resume and cover letter to highlight relevant skills and experiences, such as market analysis, product launch strategies, and digital marketing campaigns
• Prepare examples of market analysis and product launch strategies to demonstrate your analytical and problem-solving skills
• Research the company and its mission to show your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.