Almedia logo

Junior SEM Specialist

Almedia
Full-time
On-site
Berlin, Berlin, Germany
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Junior SEM Specialist

πŸ”Ή Company: Almedia

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Optimizing creatives for display and video campaigns to improve engagement and performance
  • Supporting search campaigns by refining ad text, analyzing data, and identifying areas for improvement
  • Collaborating closely with graphic and data teams to ensure alignment in creative output and performance goals
  • Helping optimize KPIs like click and conversion rates to drive revenue growth and cost efficiency

ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to break into the performance marketing field, with a focus on search engine marketing (SEM) campaigns.

πŸ“‹ Key Responsibilities

βœ… Optimize creatives for display and video campaigns to improve engagement and performance

βœ… Support search campaigns by refining ad text, analyzing data, and identifying areas for improvement

βœ… Collaborate closely with graphic and data teams to ensure alignment in creative output and performance goals

βœ… Help optimize KPIs like click and conversion rates to drive revenue growth and cost efficiency

ASSUMPTION: While this role is entry-level, it offers significant opportunities for growth and learning within the SEM and performance marketing fields.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: First experiences in performance marketing, showcasing your understanding of the fundamentals

Required Skills:

  • Familiarity with tools for tracking and analyzing campaign performance, such as analytics platforms
  • A creative mindset with an ability to interpret data and apply insights to optimize campaigns
  • Excellent attention to detail, ensuring accuracy in campaign setups and performance analysis

Preferred Skills:

  • Basic knowledge of HTML and CSS
  • Fluency in German (B2 level or higher)

ASSUMPTION: While not explicitly stated, having basic knowledge of HTML and CSS, as well as fluency in German, would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €24,000 - €30,000 per year (Based on industry standards for entry-level SEM specialists in Berlin)

Benefits:

  • Public Transport Ticket
  • Gym Membership
  • Language Classes
  • Weekly Breakfast and Lunch at the Office
  • Stock Options and Equity

Working Hours: Full-time, with core hours from 9:00 AM to 5:00 PM (CET)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEM specialists in Berlin. The actual salary may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

  • Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition.
  • Based in Berlin, Almedia offers a collaborative approach, enabling clients to acquire 10,000 users daily and providing consistent value and improved ROAS in the short and long term.
  • Almedia is committed to fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth.

Company Specialties:

  • Rewarded User Acquisition
  • Data-Driven Approach
  • Community of Over 40 Million Users

Company Website: Almedia

ASSUMPTION: Almedia is a fast-growing startup with a strong focus on data-driven advertising and user acquisition. They prioritize collaboration and growth opportunities for their employees.

πŸ“Š Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the SEM Manager

Work Arrangement: On-site, with the opportunity to work primarily from the modern, centrally located Berlin office

Growth Opportunities:

  • Potential to grow into managing your own campaigns and markets
  • Opportunity to share in Almedia’s success and growth through the virtual equity option policy
  • Chance to work in an innovative and high-growth startup environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Berlin

Office Location(s): Potsdamer Straße 125, Berlin, BE 10783, DE

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
  • The office is located in the heart of Berlin, with easy access to public transportation and numerous amenities
  • Berlin offers a wide range of cultural, recreational, and culinary experiences

Work Schedule: Full-time, with core hours from 9:00 AM to 5:00 PM (CET), and the opportunity to work primarily from the office

ASSUMPTION: Working primarily from the office allows for better collaboration and team connection, fostering organic growth as the team builds together.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • On-site interview with the SEM Manager and a team member
  • Final decision and job offer

Key Assessment Areas:

  • Understanding of performance marketing fundamentals
  • Analytical thinking and data interpretation skills
  • Creativity and problem-solving abilities
  • Attention to detail and accuracy in campaign setups

Application Tips:

  • Highlight your first experiences in performance marketing and any relevant projects or campaigns you've worked on
  • Demonstrate your understanding of SEM and display advertising concepts in your resume and cover letter
  • Showcase your analytical skills and ability to interpret data to drive campaign performance

ATS Keywords: Performance Marketing, SEM, Display Advertising, Campaign Optimization, Data Analysis, KPI Optimization

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and cover letter to highlight your relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • Analytics platforms (e.g., Google Analytics, Adobe Analytics)
  • Advertising platforms (e.g., Google Ads, Facebook Ads)
  • Design tools (e.g., Adobe Creative Suite, Sketch)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required, but it would be beneficial for candidates to have some experience with them.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven approach
  • Collaboration and teamwork
  • Continuous learning and growth

Work Style:

  • Proactive and results-driven
  • Analytical and data-focused
  • Creative and innovative

Self-Assessment Questions:

  • Do you have a strong passion for performance marketing and a desire to grow into a specialist for display and search campaigns?
  • Are you comfortable working in a data-driven environment and using analytics to inform your decisions?
  • Do you thrive in a collaborative work environment and enjoy working closely with cross-functional teams?

ASSUMPTION: Almedia values candidates who are passionate about performance marketing, data-driven, and collaborative. They look for individuals who can thrive in a fast-paced, innovative startup environment.

⚠️ Potential Challenges

  • Steep learning curve in the performance marketing field
  • Fast-paced work environment with tight deadlines
  • Requires working closely with cross-functional teams, which may involve coordinating with different time zones
  • Potential language barrier, as the primary language of communication is English, and some team members may speak German

ASSUMPTION: These challenges can be overcome with a proactive approach, strong communication skills, and a willingness to learn and adapt in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Junior SEM Specialist vs. Junior PPC Specialist: Both roles focus on optimizing paid advertising campaigns, but Junior SEM Specialists typically have a broader scope, including display and video advertising, while Junior PPC Specialists may focus solely on paid search campaigns.
  • Junior SEM Specialist vs. Marketing Coordinator: While both roles involve campaign management and optimization, Junior SEM Specialists focus on paid advertising channels, while Marketing Coordinators may have a broader scope, including social media, content marketing, and event planning.
  • Career Path: Junior SEM Specialist β†’ SEM Specialist β†’ SEM Manager β†’ Head of SEM

ASSUMPTION: This role offers a clear career path for growth and advancement within the performance marketing field.

πŸ“ Sample Projects

  • Optimizing creatives for a display advertising campaign to improve click-through rates by 20%
  • Analyzing search campaign performance data to identify trends and opportunities for improvement
  • Collaborating with the graphic design team to create engaging and high-performing display ads

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the SEM team currently, and how can this role help address them?
  • How does Almedia support the growth and development of its employees, particularly in the performance marketing field?
  • What is the typical career path for an SEM Specialist at Almedia, and what opportunities are there for advancement?
  • How does the SEM team collaborate with other departments, such as graphic design and data analysis, to ensure consistent and high-performing campaigns?
  • What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work environment?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your first experiences in performance marketing and any relevant projects or campaigns you've worked on
  • Write a cover letter demonstrating your understanding of SEM and display advertising concepts and your enthusiasm for the role
  • Prepare for the interview by researching Almedia's company culture and values, and practicing your responses to common interview questions
  • Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.