Junior SEM Specialist

📌 Core Information

🔹 Job Title: Junior SEM Specialist

🔹 Company: Almedia

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing creatives for display and video campaigns to improve engagement and performance
• Supporting search campaigns by refining ad text, analyzing data, and identifying areas for improvement
• Collaborating closely with graphic and data teams to ensure alignment in creative output and performance goals
• Helping optimize KPIs like click and conversion rates to drive revenue growth and cost efficiency

ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to break into the performance marketing field, with a focus on search engine marketing (SEM) campaigns.

📋 Key Responsibilities

✅ Optimize creatives for display and video campaigns to improve engagement and performance

✅ Support search campaigns by refining ad text, analyzing data, and identifying areas for improvement

✅ Collaborate closely with graphic and data teams to ensure alignment in creative output and performance goals

✅ Help optimize KPIs like click and conversion rates to drive revenue growth and cost efficiency

ASSUMPTION: While this role is entry-level, it offers significant opportunities for growth and learning within the SEM and performance marketing fields.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: First experiences in performance marketing, showcasing your understanding of the fundamentals

Required Skills:

• Familiarity with tools for tracking and analyzing campaign performance, such as analytics platforms
• A creative mindset with an ability to interpret data and apply insights to optimize campaigns
• Excellent attention to detail, ensuring accuracy in campaign setups and performance analysis

Preferred Skills:

• Basic knowledge of HTML and CSS
• Fluency in German (B2 level or higher)

ASSUMPTION: While not explicitly stated, having basic knowledge of HTML and CSS, as well as fluency in German, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €24,000 - €30,000 per year (Based on industry standards for entry-level SEM specialists in Berlin)

Benefits:

• Public Transport Ticket
• Gym Membership
• Language Classes
• Weekly Breakfast and Lunch at the Office
• Stock Options and Equity

Working Hours: Full-time, with core hours from 9:00 AM to 5:00 PM (CET)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEM specialists in Berlin. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition.
• Based in Berlin, Almedia offers a collaborative approach, enabling clients to acquire 10,000 users daily and providing consistent value and improved ROAS in the short and long term.
• Almedia is committed to fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth.

Company Specialties:

• Rewarded User Acquisition
• Data-Driven Approach
• Community of Over 40 Million Users

Company Website: Almedia

ASSUMPTION: Almedia is a fast-growing startup with a strong focus on data-driven advertising and user acquisition. They prioritize collaboration and growth opportunities for their employees.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the SEM Manager

Work Arrangement: On-site, with the opportunity to work primarily from the modern, centrally located Berlin office

Growth Opportunities:

• Potential to grow into managing your own campaigns and markets
• Opportunity to share in Almedia’s success and growth through the virtual equity option policy
• Chance to work in an innovative and high-growth startup environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Berlin

Office Location(s): Potsdamer Straße 125, Berlin, BE 10783, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
• The office is located in the heart of Berlin, with easy access to public transportation and numerous amenities
• Berlin offers a wide range of cultural, recreational, and culinary experiences

Work Schedule: Full-time, with core hours from 9:00 AM to 5:00 PM (CET), and the opportunity to work primarily from the office

ASSUMPTION: Working primarily from the office allows for better collaboration and team connection, fostering organic growth as the team builds together.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site interview with the SEM Manager and a team member
• Final decision and job offer

Key Assessment Areas:

• Understanding of performance marketing fundamentals
• Analytical thinking and data interpretation skills
• Creativity and problem-solving abilities
• Attention to detail and accuracy in campaign setups

Application Tips:

• Highlight your first experiences in performance marketing and any relevant projects or campaigns you've worked on
• Demonstrate your understanding of SEM and display advertising concepts in your resume and cover letter
• Showcase your analytical skills and ability to interpret data to drive campaign performance

ATS Keywords: Performance Marketing, SEM, Display Advertising, Campaign Optimization, Data Analysis, KPI Optimization

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and cover letter to highlight your relevant skills and experiences.

🛠️ Tools & Technologies

• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Advertising platforms (e.g., Google Ads, Facebook Ads)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required, but it would be beneficial for candidates to have some experience with them.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Collaboration and teamwork
• Continuous learning and growth

Work Style:

• Proactive and results-driven
• Analytical and data-focused
• Creative and innovative

Self-Assessment Questions:

• Do you have a strong passion for performance marketing and a desire to grow into a specialist for display and search campaigns?
• Are you comfortable working in a data-driven environment and using analytics to inform your decisions?
• Do you thrive in a collaborative work environment and enjoy working closely with cross-functional teams?

ASSUMPTION: Almedia values candidates who are passionate about performance marketing, data-driven, and collaborative. They look for individuals who can thrive in a fast-paced, innovative startup environment.

⚠️ Potential Challenges

• Steep learning curve in the performance marketing field
• Fast-paced work environment with tight deadlines
• Requires working closely with cross-functional teams, which may involve coordinating with different time zones
• Potential language barrier, as the primary language of communication is English, and some team members may speak German

ASSUMPTION: These challenges can be overcome with a proactive approach, strong communication skills, and a willingness to learn and adapt in a fast-paced environment.

📈 Similar Roles Comparison

• Junior SEM Specialist vs. Junior PPC Specialist: Both roles focus on optimizing paid advertising campaigns, but Junior SEM Specialists typically have a broader scope, including display and video advertising, while Junior PPC Specialists may focus solely on paid search campaigns.
• Junior SEM Specialist vs. Marketing Coordinator: While both roles involve campaign management and optimization, Junior SEM Specialists focus on paid advertising channels, while Marketing Coordinators may have a broader scope, including social media, content marketing, and event planning.
• Career Path: Junior SEM Specialist → SEM Specialist → SEM Manager → Head of SEM

ASSUMPTION: This role offers a clear career path for growth and advancement within the performance marketing field.

📝 Sample Projects

• Optimizing creatives for a display advertising campaign to improve click-through rates by 20%
• Analyzing search campaign performance data to identify trends and opportunities for improvement
• Collaborating with the graphic design team to create engaging and high-performing display ads

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the SEM team currently, and how can this role help address them?
• How does Almedia support the growth and development of its employees, particularly in the performance marketing field?
• What is the typical career path for an SEM Specialist at Almedia, and what opportunities are there for advancement?
• How does the SEM team collaborate with other departments, such as graphic design and data analysis, to ensure consistent and high-performing campaigns?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work environment?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your first experiences in performance marketing and any relevant projects or campaigns you've worked on
• Write a cover letter demonstrating your understanding of SEM and display advertising concepts and your enthusiasm for the role
• Prepare for the interview by researching Almedia's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.