π Core Information
πΉ Job Title: Junior SEM Specialist
πΉ Company: Almedia
πΉ Location: Berlin, Germany
πΉ Job Type: Full-Time
πΉ Category: Advertising & Marketing
πΉ Date Posted: June 2, 2025
πΉ Experience Level: Entry Level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Optimizing creatives for display and video campaigns to improve engagement and performance
- Supporting search campaigns by refining ad text, analyzing data, and identifying areas for improvement
- Collaborating closely with graphic and data teams to ensure alignment in creative output and performance goals
- Helping optimize KPIs like click and conversion rates to drive revenue growth and cost efficiency
ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to break into the performance marketing field, with a focus on search engine marketing (SEM) campaigns.
π Key Responsibilities
β
Optimize creatives for display and video campaigns to improve engagement and performance
β
Support search campaigns by refining ad text, analyzing data, and identifying areas for improvement
β
Collaborate closely with graphic and data teams to ensure alignment in creative output and performance goals
β
Help optimize KPIs like click and conversion rates to drive revenue growth and cost efficiency
ASSUMPTION: While this role is entry-level, it offers significant opportunities for growth and learning within the SEM and performance marketing fields.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: First experiences in performance marketing, showcasing your understanding of the fundamentals
Required Skills:
- Familiarity with tools for tracking and analyzing campaign performance, such as analytics platforms
- A creative mindset with an ability to interpret data and apply insights to optimize campaigns
- Excellent attention to detail, ensuring accuracy in campaign setups and performance analysis
Preferred Skills:
- Basic knowledge of HTML and CSS
- Fluency in German (B2 level or higher)
ASSUMPTION: While not explicitly stated, having basic knowledge of HTML and CSS, as well as fluency in German, would be beneficial for this role.
π° Compensation & Benefits
Salary Range: β¬24,000 - β¬30,000 per year (Based on industry standards for entry-level SEM specialists in Berlin)
Benefits:
- Public Transport Ticket
- Gym Membership
- Language Classes
- Weekly Breakfast and Lunch at the Office
- Stock Options and Equity
Working Hours: Full-time, with core hours from 9:00 AM to 5:00 PM (CET)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEM specialists in Berlin. The actual salary may vary depending on the candidate's skills and experience.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition.
- Based in Berlin, Almedia offers a collaborative approach, enabling clients to acquire 10,000 users daily and providing consistent value and improved ROAS in the short and long term.
- Almedia is committed to fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth.
Company Specialties:
- Rewarded User Acquisition
- Data-Driven Approach
- Community of Over 40 Million Users
Company Website: Almedia
ASSUMPTION: Almedia is a fast-growing startup with a strong focus on data-driven advertising and user acquisition. They prioritize collaboration and growth opportunities for their employees.
π Role Analysis
Career Level: Entry Level (0-2 years)
Reporting Structure: This role reports directly to the SEM Manager
Work Arrangement: On-site, with the opportunity to work primarily from the modern, centrally located Berlin office
Growth Opportunities:
- Potential to grow into managing your own campaigns and markets
- Opportunity to share in Almediaβs success and growth through the virtual equity option policy
- Chance to work in an innovative and high-growth startup environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the company.
π Location & Work Environment
Office Type: Modern, centrally located office in Berlin
Office Location(s): Potsdamer StraΓe 125, Berlin, BE 10783, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
- The office is located in the heart of Berlin, with easy access to public transportation and numerous amenities
- Berlin offers a wide range of cultural, recreational, and culinary experiences
Work Schedule: Full-time, with core hours from 9:00 AM to 5:00 PM (CET), and the opportunity to work primarily from the office
ASSUMPTION: Working primarily from the office allows for better collaboration and team connection, fostering organic growth as the team builds together.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the SEM Manager and a team member
- Final decision and job offer
Key Assessment Areas:
- Understanding of performance marketing fundamentals
- Analytical thinking and data interpretation skills
- Creativity and problem-solving abilities
- Attention to detail and accuracy in campaign setups
Application Tips:
- Highlight your first experiences in performance marketing and any relevant projects or campaigns you've worked on
- Demonstrate your understanding of SEM and display advertising concepts in your resume and cover letter
- Showcase your analytical skills and ability to interpret data to drive campaign performance
ATS Keywords: Performance Marketing, SEM, Display Advertising, Campaign Optimization, Data Analysis, KPI Optimization
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and cover letter to highlight your relevant skills and experiences.
π οΈ Tools & Technologies
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required, but it would be beneficial for candidates to have some experience with them.
π Cultural Fit Considerations
Company Values:
- Data-driven approach
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- Proactive and results-driven
- Analytical and data-focused
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong passion for performance marketing and a desire to grow into a specialist for display and search campaigns?
- Are you comfortable working in a data-driven environment and using analytics to inform your decisions?
- Do you thrive in a collaborative work environment and enjoy working closely with cross-functional teams?
ASSUMPTION: Almedia values candidates who are passionate about performance marketing, data-driven, and collaborative. They look for individuals who can thrive in a fast-paced, innovative startup environment.
β οΈ Potential Challenges
- Steep learning curve in the performance marketing field
- Fast-paced work environment with tight deadlines
- Requires working closely with cross-functional teams, which may involve coordinating with different time zones
- Potential language barrier, as the primary language of communication is English, and some team members may speak German
ASSUMPTION: These challenges can be overcome with a proactive approach, strong communication skills, and a willingness to learn and adapt in a fast-paced environment.
π Similar Roles Comparison
- Junior SEM Specialist vs. Junior PPC Specialist: Both roles focus on optimizing paid advertising campaigns, but Junior SEM Specialists typically have a broader scope, including display and video advertising, while Junior PPC Specialists may focus solely on paid search campaigns.
- Junior SEM Specialist vs. Marketing Coordinator: While both roles involve campaign management and optimization, Junior SEM Specialists focus on paid advertising channels, while Marketing Coordinators may have a broader scope, including social media, content marketing, and event planning.
- Career Path: Junior SEM Specialist β SEM Specialist β SEM Manager β Head of SEM
ASSUMPTION: This role offers a clear career path for growth and advancement within the performance marketing field.
π Sample Projects
- Optimizing creatives for a display advertising campaign to improve click-through rates by 20%
- Analyzing search campaign performance data to identify trends and opportunities for improvement
- Collaborating with the graphic design team to create engaging and high-performing display ads
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
β Key Questions to Ask During Interview
- What are the most significant challenges facing the SEM team currently, and how can this role help address them?
- How does Almedia support the growth and development of its employees, particularly in the performance marketing field?
- What is the typical career path for an SEM Specialist at Almedia, and what opportunities are there for advancement?
- How does the SEM team collaborate with other departments, such as graphic design and data analysis, to ensure consistent and high-performing campaigns?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work environment?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your first experiences in performance marketing and any relevant projects or campaigns you've worked on
- Write a cover letter demonstrating your understanding of SEM and display advertising concepts and your enthusiasm for the role
- Prepare for the interview by researching Almedia's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.