📌 Core Information
🔹 Job Title: Junior SEO Content Manager:in mit Polnischkenntnissen // remote möglich
🔹 Company: E. Breuninger GmbH & Co.
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote possible
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing high-quality content with SEO relevance in Polish, German, and English
- Collaborating closely with SEO managers to develop content strategies
- Analyzing content performance and making data-driven decisions
- Working in a remote-friendly team with a strong focus on communication
ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to thrive in a remote work environment.
📋 Key Responsibilities
✅ Content Creation: Write high-quality, SEO-optimized content for various channels, including editorial, category, and meta texts in Polish, German, and English
✅ Content Management: Upload and manage content in the company's CMS
✅ Keyword Research: Identify and integrate relevant keywords into content to improve search engine rankings
✅ Performance Analysis: Monitor content performance and make data-driven optimizations
✅ Collaboration: Work closely with SEO managers to develop and implement content strategies
ASSUMPTION: This role requires a strong focus on quality, attention to detail, and the ability to work independently with minimal supervision.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., journalism, communications, marketing, or a related discipline)
Experience: Proven experience in writing editorial content, preferably in the international fashion and e-commerce sector
Required Skills:
- Fluency in Polish, German, and English
- Strong text-writing skills and a keen eye for detail
- Basic knowledge of SEO and SEO tools
- Structured working style and ability to meet deadlines
- Creativity and interest in fashion and trends
- Strong communication skills and ability to work remotely
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of AI and content marketing trends
- Familiarity with image editing tools
ASSUMPTION: Candidates with experience in a similar role or relevant internships will have a strong advantage in the application process.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (based on experience and performance)
Benefits:
- Attractive salary package with voluntary social benefits
- 30% employee discount on all products and services
- Personal and professional development opportunities
- Maximum flexibility in vacation days through salary conversion
- Family-friendly working hours
- Corporate benefits and attractive discounts from over 21,000 companies
- Company bike leasing
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work possibilities
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion and Lifestyle)
Company Size: Medium (5,001-10,000 employees)
Founded: 1881
Company Description:
- Breuninger is a leading omnichannel retailer for fashion and lifestyle products in the DACH region
- The company operates 13 department stores in Germany and Luxembourg, as well as an online shop and a state-of-the-art logistics center for fashion
- Breuninger is committed to innovation, sustainability, and providing an exceptional shopping experience for its customers
Company Specialties:
- Fashion
- Lifestyle
- Premium and luxury products
- Omnichannel retail
- E-commerce
- Designer brands
- Shopping experience
- Innovation and trends
Company Website: www.breuninger.com
ASSUMPTION: Breuninger's strong focus on innovation and customer experience makes it an attractive employer for creative and forward-thinking professionals.
📊 Role Analysis
Career Level: Entry-level (Junior)
Reporting Structure: This role reports directly to the SEO managers and works closely with the content team
Work Arrangement: Full-time with remote work possibilities
Growth Opportunities:
- Progression to a mid-level or senior content management role
- Expansion into other areas of marketing or communications
- International career opportunities within the Breuninger Group
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, agile, and value-driven work environment
Office Location(s): Stuttgart, Baden-Württemberg, Germany (with remote work possibilities)
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg and the sixth-largest city in Germany
- The city is known for its vibrant cultural scene, rich history, and beautiful parks
- Stuttgart offers a high quality of life with a well-developed public transportation system and numerous recreational opportunities
Work Schedule: Flexible working hours with a focus on results and performance
ASSUMPTION: The remote-friendly work environment and flexible working hours make this role an attractive option for candidates seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Language skills (Polish, German, and English)
- Writing and content creation skills
- SEO knowledge and understanding
- Communication and teamwork skills
- Cultural fit and alignment with Breuninger's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Provide examples of your previous content work, if available
- Prepare for behavioral and scenario-based interview questions
- Research Breuninger's company culture and values to demonstrate your fit
ATS Keywords: SEO, content creation, Polish, German, English, fashion, e-commerce, marketing, remote work
ASSUMPTION: Breuninger's application process is designed to assess candidates' skills and cultural fit, with a focus on communication and teamwork.
🛠️ Tools & Technologies
- Content management system (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Image editing tools (e.g., Adobe Creative Suite, Canva)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, but training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Trust
- Performance-oriented
- Innovation
- Customer focus
Work Style:
- Agile and dynamic
- Collaborative and team-oriented
- Results-driven and performance-focused
- Open and transparent communication
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in fashion and digital marketing?
- Can you describe a time when you had to adapt to a new work environment or team dynamic?
- How do you prioritize and manage multiple projects and deadlines in a remote work setting?
ASSUMPTION: Breuninger values candidates who are proactive, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple languages and content types simultaneously
- Keeping up with the fast-paced nature of the fashion and e-commerce industries
- Balancing remote work responsibilities and maintaining strong communication with team members
- Adapting to Breuninger's unique company culture and work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Junior SEO Content Manager vs. SEO Specialist: The SEO Specialist role focuses more on technical SEO aspects, while the Junior SEO Content Manager role emphasizes content creation and optimization
- Fashion and Lifestyle Retail vs. Other Industries: Breuninger's unique focus on fashion and lifestyle products requires a strong understanding of and interest in these areas
- Junior SEO Content Manager vs. Content Strategist: The Content Strategist role involves a broader focus on content planning and management, while the Junior SEO Content Manager role is more focused on day-to-day content creation and optimization
ASSUMPTION: Understanding the differences between similar roles and industries can help candidates identify the best fit for their skills and career goals.
📝 Sample Projects
- Developing and implementing a content strategy for a new product category or brand
- Creating and optimizing content for a seasonal marketing campaign
- Analyzing and optimizing content performance to improve search engine rankings and user engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Breuninger support the professional development and growth of its employees?
- Can you describe the team structure and dynamics of the content team?
- How does Breuninger foster a positive and inclusive work environment, particularly for remote employees?
- What are the key priorities and goals for this role in the first 90 days?
- How does Breuninger approach work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your previous content work, if available
- Research Breuninger's company culture and values to demonstrate your fit
- Follow up with Maike Krieger or Sabrina Rößch one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
