📌 Core Information
🔹 Job Title: Junior SEO Content Manager:in // remote möglich
🔹 Company: E. Breuninger GmbH & Co.
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote (with on-site option)
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing high-quality SEO-relevant content
- Working closely with SEO managers to develop content strategies
- Analyzing content performance and making data-driven decisions
- Collaborating with a remote team and communicating effectively
ASSUMPTION: This role requires a strong focus on content creation and optimization, with a significant portion of the work being remote.
📋 Key Responsibilities
✅ Conceptualize, create, and optimize high-quality content with SEO relevance
✅ Write editorial, category, and meta texts, and manage content in the CMS
✅ Research new content themes and keywords to drive traffic and improve performance
✅ Collaborate with SEO managers to develop and implement content strategies
✅ Analyze content performance and derive actionable insights
✅ Work closely with the Polish content team to ensure high-quality translations
ASSUMPTION: The role involves a mix of creative and analytical tasks, with a strong emphasis on SEO and content optimization.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., journalism, communications, or a related discipline)
Experience: 0-2 years of experience in content creation, preferably in the fashion and e-commerce sector
Required Skills:
- Fluency in German, English, and Polish
- Strong text skills and a feel for language
- Basic knowledge of SEO, including keywords, meta tags, and SEO tools
- Structured working method and ability to meet deadlines
- Creativity and interest in fashion and trends
- Affinity for digital topics and online marketing
- Proactive approach, solution-oriented mindset, and ability to work independently
- Strong communication skills, as the majority of the team works remotely
Preferred Skills:
- Experience with AI and content marketing
- Knowledge of image editing tools
ASSUMPTION: Fluency in all three languages is crucial for this role, as is a strong background in content creation and SEO.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (based on experience and performance)
Benefits:
- Attractive salary package with company pension scheme and voluntary social benefits
- 30% employee discount on all products and services
- Personal and professional development opportunities
- Maximum flexibility in vacation days through salary conversion
- Family-friendly working hours
- Corporate benefits and attractive discounts from over 21,000 companies
- Company bike leasing
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the Stuttgart area.
📌 Applicant Insights
🔍 Company Context
Industry: Breuninger is a leading omnichannel retailer in the DACH region, offering fashion, lifestyle, and premium luxury products through its department stores and online platform. The company is known for its innovative approach to retail, focusing on innovation, sustainability, and fashion.
Company Size: Breuninger has around 6,500 employees and operates 12 department stores in Germany and Luxembourg, as well as an online shop. The company is considered a mid-sized enterprise.
Founded: Breuninger was founded in 1881 and has a long history of innovation and growth in the retail industry.
Company Description:
- Breuninger is a traditional company with a strong focus on innovation and change
- The company offers a modern, agile, and value-driven work environment
- Breuninger is committed to sustainability and responsible business practices
Company Specialties:
- Fashion and lifestyle
- Premium and luxury products
- Omnichannel retail and e-commerce
- Innovation and trends
Company Website: https://www.breuninger.com/de/
ASSUMPTION: Breuninger's focus on innovation and sustainability sets it apart from other retailers in the industry.
📊 Role Analysis
Career Level: This role is an entry-level position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Junior SEO Content Manager reports directly to the SEO managers, working closely with the content and marketing teams.
Work Arrangement: The role offers remote work options, with the possibility of working on-site at the Stuttgart headquarters.
Growth Opportunities:
- Progression to a senior role within the content or marketing department
- Expansion into other areas of the business, such as e-commerce or retail management
- International opportunities, as Breuninger operates in multiple countries
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Breuninger's headquarters is located in Stuttgart, with additional offices and department stores across Germany and Luxembourg.
Office Location(s): Marktstraße 1-3, Stuttgart, Baden-Württemberg 70173, DE
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg and the sixth-largest city in Germany
- The city is known for its vibrant cultural scene, including museums, theaters, and music festivals
- Stuttgart offers a high quality of life, with a well-developed public transportation system and numerous parks and green spaces
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: Stuttgart offers a dynamic and multicultural work environment, with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the department head
Key Assessment Areas:
- Language proficiency in German, English, and Polish
- Content creation and optimization skills
- SEO knowledge and understanding of content strategy
- Communication and teamwork skills
Application Tips:
- Highlight your language skills and relevant experience in your resume
- Tailor your cover letter to Breuninger's values and the specific requirements of the role
- Prepare examples of your content creation and optimization work to discuss during the interview
ATS Keywords: SEO, content creation, content optimization, keyword research, performance analysis, language proficiency, teamwork, communication
ASSUMPTION: Breuninger's application process is designed to assess both technical skills and cultural fit, with a strong emphasis on language proficiency and communication.
🛠️ Tools & Technologies
- Content Management System (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Image editing software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation and change
- Respect and trust
- Performance-oriented
Work Style:
- Agile and modern
- Collaborative and team-oriented
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you approach learning and adapting to new SEO trends and tools?
- Can you provide an example of a time when you had to optimize content for SEO, and what was the outcome?
- How do you ensure effective communication and collaboration with a remote team?
ASSUMPTION: Breuninger values candidates who are innovative, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple content types and languages simultaneously
- Keeping up with the latest SEO trends and best practices
- Balancing creative and analytical tasks effectively
- Working remotely and collaborating with a distributed team
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Junior SEO Content Manager vs. SEO Specialist: The former focuses more on content creation and optimization, while the latter may have a broader scope, including technical SEO and site audits.
- Industry-specific context: Breuninger's focus on fashion and lifestyle sets it apart from other retailers, with a strong emphasis on trends and innovation.
- Career path comparison: Both roles offer opportunities for growth and development within the marketing department, with potential expansion into other areas of the business.
ASSUMPTION: While these roles share some similarities, they have distinct focuses and requirements.
📝 Sample Projects
- Developing and implementing a content strategy for a new product category
- Optimizing existing content for SEO and improving organic traffic
- Creating and localizing content for multiple languages and regions
ASSUMPTION: These projects reflect the core responsibilities of the Junior SEO Content Manager role and provide an opportunity to showcase relevant skills and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Breuninger support the professional development of its employees?
- What are the most important qualities and skills for success in this role?
- How does Breuninger approach work-life balance, and what resources are available to support employees?
- What are the biggest challenges facing the content and marketing teams, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate a proactive approach and a strong interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Breuninger careers page
- Tailor your resume and cover letter to highlight your language skills, content creation experience, and SEO knowledge
- Prepare examples of your content creation and optimization work to discuss during the interview
- Follow up with Maike Krieger or Sabrina Rößch after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
