📌 Core Information
🔹 Job Title: (Junior) Social Media Manager (m/w/d)
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing social media activities for clients and the company
- Developing and optimizing social media strategies across various platforms
- Community management to understand target audience preferences
- Creating reports for optimization and presenting findings to clients and stakeholders
- Collaborating with a diverse team of creative individuals to deliver high-quality content
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and organizational skills. Previous experience in social media management or a related field is preferred.
📋 Key Responsibilities
✅ Plan and execute social media activities for clients and the company
✅ Develop and optimize social media strategies for various platforms
✅ Manage and grow social media communities to understand target audience preferences
✅ Create and present reports on social media performance for optimization
✅ Collaborate with the team to create engaging content and ensure high-quality output
✅ Stay up-to-date with market trends and competitor activities to inform strategy
ASSUMPTION: The role requires strong analytical skills to evaluate performance and make data-driven decisions. Additionally, candidates should be comfortable working in a fast-paced environment and handling multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in social media management or a related field
Required Skills:
- Proficient in all major social media platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube, Snapchat, Facebook)
- Experience in social media consulting or a related field
- Strong analytical skills to evaluate performance and make data-driven decisions
- Excellent communication and presentation skills in German
- Familiarity with Excel and PowerPoint
- Attention to detail and strong spelling/grammar skills
Preferred Skills:
- Experience with video production and on-camera presence
- Fluency in English
ASSUMPTION: Candidates with experience in content creation and a passion for storytelling will be highly valued in this role.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (based on experience level and industry standards for entry-level social media managers in Germany)
Benefits:
- Flexible working hours
- Work-life balance and home office options
- Unrestricted employment and opportunities for professional development
- Employee discounts, subsidy for public transport, and company pension scheme
Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of workation in the EU
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level social media managers in Germany. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (large enterprise)
Founded: 1998 (as a public company)
Company Description:
- Ströer is a leading German media house that combines outdoor advertising, digital media, and dialog marketing
- The company operates around 300,000 media carriers, including traditional billboard media and digital out-of-home media (DOOH)
- Ströer reaches more than 50 million unique users per month in the digital sector and offers a wide range of premium content for digital natives
- The company is committed to sustainability and offers responsible, climate-neutral communication solutions
Company Specialties:
- Outdoor advertising (OOH) and digital out-of-home media (DOOH)
- Digital media and advertising formats
- Dialog marketing and direct sales
- E-commerce and Data as a Service (DaaS)
Company Website: www.stroeer.de
ASSUMPTION: Working at Ströer offers candidates the opportunity to gain experience in a large, established company with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level (Junior) Social Media Manager
Reporting Structure: This role reports directly to the Social Media Team Lead
Work Arrangement: Hybrid (on-site with flexible hours and workation opportunities)
Growth Opportunities:
- Progression to a Senior Social Media Manager role
- Expansion into related fields, such as content creation or account management
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers excellent growth potential for candidates looking to build a career in social media management within a large, established company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Kehrwieder 8, 20457 Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and offers a vibrant cultural scene, diverse neighborhoods, and a high quality of life
- The office is located in the historic Speicherstadt district, a UNESCO World Heritage site, and is easily accessible by public transportation
- The city is known for its maritime heritage, beautiful parks, and numerous festivals throughout the year
Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of workation in the EU
ASSUMPTION: Working in Hamburg offers candidates the opportunity to live and work in a dynamic, multicultural city with a rich history and a strong focus on sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site interview with the Social Media Team Lead and a member of the HR team
- Final decision and job offer
Key Assessment Areas:
- Social media expertise and platform knowledge
- Analytical skills and data-driven decision-making
- Communication and presentation skills in German
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media experience and skills
- Prepare examples of social media campaigns or projects you've worked on to discuss during the interview
- Research the company and be prepared to discuss your understanding of Ströer's business and values
ATS Keywords: Social Media Management, Content Creation, Community Management, Social Media Strategy, Market Analysis, Client Consultation, Presentation Skills, Trend Awareness, Video Production, Excel, PowerPoint
ASSUMPTION: The application process at Ströer is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
- Microsoft Office Suite (Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard social media management and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Sustainability and responsibility
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying up-to-date with social media trends and best practices?
- Do you have strong analytical skills and a data-driven mindset?
- Are you comfortable working with diverse teams and stakeholders?
ASSUMPTION: Candidates who are innovative, collaborative, and results-driven will be well-suited to the company culture at Ströer.
⚠️ Potential Challenges
- Managing multiple social media accounts and projects simultaneously
- Keeping up with the fast-paced nature of the social media industry and adapting to constant changes
- Balancing the needs and expectations of multiple clients and stakeholders
- Working in a large, matrixed organization with diverse teams and departments
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work in a large, established company with a strong focus on innovation and sustainability
- This role may require more frequent travel and on-site presence compared to remote or hybrid roles in smaller organizations
- Career progression in this role may involve expanding into related fields, such as content creation or account management, rather than moving into a management or leadership position
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Developing and executing a social media campaign for a new product launch, including content creation, platform selection, and targeting strategy
- Analyzing social media performance data to identify trends and optimize content strategy for a major client
- Creating and presenting a comprehensive social media audit and strategy for a small business looking to expand its online presence
ASSUMPTION: These sample projects are designed to showcase the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall social media strategy for the company and its clients?
- What opportunities are there for professional development and growth within the social media team and the company as a whole?
- How does the company support work-life balance and employee well-being?
- What is the company's approach to sustainability and climate neutrality, and how does this role contribute to those efforts?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant social media experience and skills
- Prepare examples of social media campaigns or projects you've worked on to discuss during the interview
- Research the company and be prepared to discuss your understanding of Ströer's business and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
