📌 Core Information
🔹 Job Title: Junior Social Media Specialist
🔹 Company: MASALTO Capital
🔹 Location: Lima, Peru (Remote)
🔹 Job Type: Full-Time Freelancer
🔹 Category: Marketing & Communications
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote (based in Lima, Peru or Colombia)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Social Media Manager in content creation and platform management
- Creating engaging visual content for various social media platforms
- Monitoring and engaging with the brand's online community
- Conducting research on trends and competitors to inform content strategy
- Collaborating with designers and other team members to maintain brand consistency
ASSUMPTION: This role is ideal for a creative and organized individual with a passion for social media and digital storytelling, looking to grow their career in a dynamic, international environment.
📋 Key Responsibilities
✅ Assist in creating engaging social media content (graphics, reels, stories, short-form videos, etc.)
✅ Help schedule and publish posts across Instagram, Facebook, LinkedIn, TikTok, and X (Twitter)
✅ Monitor social media platforms daily and support community engagement by responding to comments and messages
✅ Conduct basic research on trends, hashtags, and competitor content
✅ Support content planning and contribute creative ideas during team brainstorming sessions
✅ Collaborate with designers and other team members to maintain a cohesive brand voice and visual identity
✅ Track key performance indicators and help prepare reports on engagement and reach
ASSUMPTION: The ideal candidate will be proactive, detail-oriented, and able to work independently in a remote setting.
🎯 Required Qualifications
Education: Not specified (entry-level position)
Experience: 1+ year of experience in social media management or digital marketing (internships/freelance work welcome)
Required Skills:
- Solid understanding of major social media platforms and their basic features
- Strong communication skills and basic copywriting abilities
- Familiarity with content creation tools like Canva, CapCut, or basic Adobe tools
- Organized, self-motivated, and able to meet deadlines in a remote work environment
- Creative eye for design and interest in current social media trends
- Comfortable working in English (written and spoken). Spanish fluency is a plus.
Preferred Skills:
- Experience with tools like Hootsuite, Later, or Meta Business Suite
- Basic video editing skills
- Previous experience working with a hospitality, lifestyle, or travel brand
ASSUMPTION: While not required, having experience with social media management tools and familiarity with the hospitality industry can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Not specified. For entry-level roles in Peru, the average salary range for a Junior Social Media Specialist is approximately S/ 1,800 - S/ 2,500 per month ($500 - $700 USD).
Benefits:
- Opportunity to work remotely with a global team
- Flexible working hours (Monday to Friday, 8:00 AM to 5:00 PM ET)
- Chance to grow your career in a dynamic, international environment
Working Hours: 40 hours/week, Monday to Friday, 8:00 AM to 5:00 PM ET
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: 2-10 employees (Small company, close-knit team, agile decision-making)
Founded: 2022 (Relatively new company, growing and evolving)
Company Description:
- MASALTO Capital is a family office driven by values: Humility, creativity, and sustainability.
- They partner with forward-thinking companies that dare to transform the world for the better.
- Led by serial entrepreneur Vladimir Suarez, they have the knowledge, insight, and experience to help entrepreneurs every step of the way.
Company Specialties:
- Investment in startups and scale-ups
- Powering teams around the world
- Holding offices in Montreal and Panama
Company Website: http://www.masalto.co
ASSUMPTION: Working for MASALTO Capital offers the opportunity to be part of a mission-driven company that values innovation and sustainability.
📊 Role Analysis
Career Level: Entry-Level (Junior Social Media Specialist)
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: Remote (based in Lima, Peru or Colombia) with flexible working hours
Growth Opportunities:
- Learning and developing social media management skills
- Potential to take on more responsibilities as the company grows
- Opportunity to work with a global team and gain international experience
ASSUMPTION: This role offers a unique opportunity for personal and professional growth in a dynamic, international environment.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Lima, Peru or Colombia
Geographic Context:
- Lima, Peru: The capital and largest city of Peru, known for its vibrant culture, historic sites, and coastal location
- Colombia: A diverse country with a rich history, known for its coffee, vibrant cities, and natural beauty
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM ET (with flexibility for remote workers)
ASSUMPTION: Working remotely for MASALTO Capital offers the flexibility to balance work and personal life while collaborating with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video call screening
- In-depth interview with the Social Media Manager and/or other team members
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Creativity and design skills
- Communication and copywriting abilities
- Understanding of social media platforms and trends
- Organization and time management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research MASALTO Capital and be prepared to discuss how your values align with theirs
ATS Keywords: Social Media Management, Digital Marketing, Content Creation, Community Engagement, Research, Creative Thinking, Collaboration, Performance Tracking, Communication, Copywriting, Design Tools, Organization, Self-Motivation, Trend Awareness, English Fluency, Spanish Fluency
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Canva
- CapCut
- Basic Adobe tools (Photoshop, Lightroom, etc.)
- Hootsuite, Later, or Meta Business Suite (nice to have)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Humility
- Creativity
- Sustainability
Work Style:
- Agile and adaptable
- Collaborative and team-oriented
- Results-driven and proactive
Self-Assessment Questions:
- Do I align with MASALTO Capital's values of humility, creativity, and sustainability?
- Am I comfortable working remotely and managing my time effectively?
- Do I thrive in a collaborative, team-oriented environment?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with MASALTO Capital's values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing work-life balance while working remotely
- Keeping up with the fast-paced nature of social media and digital marketing
- Adapting to a growing and evolving company with changing priorities
- Potential language barriers, as the company operates globally and English is the primary language of communication
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Junior Social Media Coordinator or Assistant, with a focus on content creation and community management
- In the hospitality industry, this role may be comparable to a Junior Digital Marketing Specialist or Social Media Assistant
- Career progression may include roles such as Social Media Manager, Digital Marketing Specialist, or Content Creator
ASSUMPTION: While this role shares similarities with other junior-level social media positions, it is unique in its focus on supporting a growing company with a mission-driven approach to investment and sustainability.
📝 Sample Projects
- Creating a social media content calendar for a month-long campaign
- Designing graphics and videos for various social media platforms to promote a new product or service
- Conducting research on competitor content and trends to inform content strategy
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the overall goals and mission of MASALTO Capital?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for remote employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
