📌 Core Information
🔹 Job Title: Kajabi Marketing and Engagement Manager
🔹 Company: Virtual Coworker
🔹 Location: Abbotsford, British Columbia, Canada
🔹 Job Type: Part-Time, Home-Based
🔹 Category: Marketing & Engagement
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Home-Based (Part-Time)
🚀 Job Overview
Key aspects of this role include:
- Designing and building engaging education programs using Kajabi
- Developing and implementing marketing strategies to guide users from interest to purchase
- Establishing consistent communication with prospects and customers
- Collaborating with a remote team in Australia
ASSUMPTION: This role requires strong digital marketing skills and experience with the Kajabi platform. It is ideal for someone who enjoys creating engaging content and has a knack for customer journey mapping.
📋 Key Responsibilities
✅ Program Design & Build
- Use Kajabi to structure and design engaging education programs
- Integrate design elements that enhance the learning experience
- Create seamless links between program content, communications, and marketing pathways
✅ Customer Journey & Marketing Setup
- Develop and implement marketing threads that guide users from interest to purchase
- Set up and optimize registration, payment, and content access flows
- Build email sequences, landing pages, and engagement campaigns in Kajabi
✅ Content & Communications Strategy
- Establish a consistent communication rhythm with prospects and customers
- Create social media content, blogs, and other digital touchpoints
- Help grow website traffic through strategic and appealing content
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring a balance of strong communication skills and proficiency in digital marketing tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in digital marketing, with a focus on customer journey mapping and engagement
Required Skills:
- Proficient in Kajabi platform
- Strong content creation skills
- Excellent communication and collaboration skills
- Familiarity with marketing automation tools
Preferred Skills:
- Experience with Australian market dynamics
- Fluency in multiple languages
ASSUMPTION: Candidates should have a solid understanding of digital marketing best practices and be comfortable working remotely with a team in a different time zone.
💰 Compensation & Benefits
Salary Range: PHP 50,000 - 70,000 per month (negotiable, based on experience and skills)
Benefits:
- Flexible work hours
- Opportunities for professional growth and development
- Potential for full-time or permanent position based on performance
Working Hours: Approximately 20 hours per week, with flexibility to work during Australian business hours (AEST/AEDT)
ASSUMPTION: The salary range is estimated based on industry standards for part-time digital marketing roles in Canada and Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Virtual Coworker specializes in providing virtual assistant services, with a focus on outsourcing and offshoring consulting. They cater to businesses seeking high-quality, remote support.
Company Size: With 201-500 employees, Virtual Coworker offers a mid-sized company environment, providing ample opportunities for collaboration and growth.
Founded: Virtual Coworker was established in West Hollywood, California, and has since expanded to Sydney, Australia.
Company Description:
- Virtual Coworker handpicks top-level professionals from the Philippines to provide exceptional virtual assistant services
- The company focuses on long-term partnerships, fostering strong relationships built on trust, communication, and professionalism
- They offer a wide range of services, including administrative tasks, strategic planning, and customer service
Company Specialties:
- Outsourcing
- Staffing
- Virtual Assistant and Recruitment
Company Website: https://virtualcoworker.com/
ASSUMPTION: Virtual Coworker's focus on long-term partnerships and high-quality service sets it apart in the virtual assistant industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing and customer engagement.
Reporting Structure: The Kajabi Marketing and Engagement Manager will report directly to the company's marketing director and collaborate with the Australian team.
Work Arrangement: This is a home-based, part-time role with flexible hours, requiring approximately 20 hours of work per week during Australian business hours.
Growth Opportunities:
- Progression to a full-time or permanent position based on performance
- Expanding skills and expertise in digital marketing and customer engagement
- Potential to work on diverse projects across various industries
ASSUMPTION: This role offers opportunities for professional growth and development, with the potential for full-time employment based on performance.
🌍 Location & Work Environment
Office Type: Home-based, with the option to work remotely from anywhere in Canada
Office Location(s): Abbotsford, British Columbia, Canada
Geographic Context:
- Abbotsford is located in the Fraser Valley, approximately 60 kilometers east of Vancouver
- The city offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Abbotsford has a mild, oceanic climate, with warm, dry summers and cool, wet winters
Work Schedule: Flexible, with a focus on delivering results during Australian business hours (AEST/AEDT)
ASSUMPTION: The home-based work environment offers flexibility and convenience, allowing candidates to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss experience and fit
- Skills assessment or case study presentation
- Final interview with the marketing director
Key Assessment Areas:
- Kajabi platform proficiency
- Digital marketing skills and strategies
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with Kajabi and digital marketing strategies
- Tailor your resume and cover letter to emphasize your skills and fit for this role
- Prepare examples of your content creation and customer engagement work
- Research Virtual Coworker's company culture and values to demonstrate your alignment
ATS Keywords: Kajabi, Marketing, Engagement, Customer Journey, Content Creation, Digital Marketing, Remote Work, Australian Market
ASSUMPTION: Virtual Coworker's application process is designed to assess candidates' skills and cultural fit, with a focus on their experience with the Kajabi platform and digital marketing strategies.
🛠️ Tools & Technologies
- Kajabi
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should be proficient in using the listed tools and technologies, with a focus on the Kajabi platform for program design and marketing setup.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Trust
- Communication
- Excellence
Work Style:
- Remote and flexible work arrangements
- Collaborative and supportive team environment
- Focus on results and delivery
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work effectively in a remote team?
- Are you comfortable using the Kajabi platform for program design and marketing setup?
- Do you thrive in a results-driven environment and enjoy creating engaging content?
ASSUMPTION: Virtual Coworker values strong communication, professionalism, and a results-driven work ethic. Candidates should be comfortable working remotely and have a proven track record in digital marketing and customer engagement.
⚠️ Potential Challenges
- Working with a remote team in a different time zone may require flexibility and effective communication
- Balancing part-time work with other commitments may be challenging
- Keeping up with the latest digital marketing trends and best practices may require continuous learning
- Adapting to the Australian market dynamics may present unique challenges
ASSUMPTION: These challenges can be overcome with strong communication, time management skills, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on the Kajabi platform for program design and marketing setup
- Digital marketing roles in Australia may have different market dynamics and cultural considerations
- This part-time role offers the opportunity to work remotely and balance personal and professional commitments
ASSUMPTION: Candidates should consider the unique aspects of this role, such as its focus on the Kajabi platform and part-time work arrangement, when comparing it to other digital marketing positions.
📝 Sample Projects
- Designing and implementing a customer engagement campaign using Kajabi
- Creating a series of blog posts and social media content to drive website traffic
- Developing and optimizing email sequences to guide users from interest to purchase
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, focusing on content creation, marketing strategies, and Kajabi platform use.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 30 days?
- How does the Australian team collaborate with remote team members in Canada?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for part-time employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Kajabi and digital marketing strategies
- Prepare examples of your content creation and customer engagement work
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
