📌 Core Information
🔹 Job Title: Kajabi Marketing and Engagement Manager
🔹 Company: Virtual Coworker
🔹 Location: Australia (Home Based)
🔹 Job Type: Part-Time
🔹 Category: Marketing & Engagement
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Home Based (Part-Time)
🚀 Job Overview
Key aspects of this role include:
- Designing and building engaging education programs using Kajabi
- Developing marketing strategies to guide users from interest to purchase
- Establishing consistent communication with prospects and customers
- Collaborating with a remote team in Australia
ASSUMPTION: This role requires strong proficiency in Kajabi and marketing strategies. It's ideal for someone with experience in program design, customer journey mapping, and content creation.
📋 Key Responsibilities
✅ Program Design & Build
- Use Kajabi to structure and design engaging education programs
- Integrate design elements that enhance the learning experience
- Create seamless links between program content, communications, and marketing pathways
✅ Customer Journey & Marketing Setup
- Develop and implement marketing threads that guide users from interest to purchase
- Set up and optimize registration, payment, and content access flows
- Build email sequences, landing pages, and engagement campaigns in Kajabi
✅ Content & Communications Strategy
- Establish a consistent communication rhythm with prospects and customers
- Create social media content, blogs, and other digital touchpoints
- Help grow website traffic through strategic and appealing content
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring both strategic thinking and hands-on implementation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in using Kajabi for program design and marketing setup
Required Skills:
- Expertise in Kajabi
- Strong content creation and communication skills
- Marketing strategy development
- Customer journey mapping
- Email marketing and automation
Preferred Skills:
- Experience with CRM systems
- Familiarity with SEO best practices
- Graphic design skills
ASSUMPTION: While not explicitly stated, proficiency in English is required due to the nature of the role and the company's location.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Australia is approximately AUD 60,000 - 80,000 per year (part-time). This is an estimate based on industry standards for similar roles.
Benefits:
- Flexible work arrangement
- Opportunity to work with an international team
Working Hours: 20 hours per week, with flexibility to work part-time hours
ASSUMPTION: The company may offer additional benefits, such as professional development opportunities, but these are not explicitly stated in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Virtual Coworker is an outsourcing and offshoring consulting company, specializing in providing virtual assistants and recruitment services.
Company Size: With 201-500 employees, Virtual Coworker offers a mid-sized company environment, providing ample opportunities for collaboration and growth.
Founded: The company's founding date is not specified, but it has established itself as a trusted provider of virtual assistant services.
Company Description:
- Virtual Coworker handpicks top-level professionals from the Philippines to provide unparalleled support for businesses
- The company focuses on long-term partnerships, fostering strong relationships built on trust, communication, and professionalism
- Services range from administrative tasks to strategic planning and customer service
Company Specialties:
- Outsourcing and staffing
- Virtual assistant and recruitment services
Company Website: virtualcoworker.com
ASSUMPTION: As a consulting company, Virtual Coworker works with various clients, offering diverse project experiences for its employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing and engagement management.
Reporting Structure: The role reports directly to the client or the project manager, depending on the specific project.
Work Arrangement: The role is home-based and part-time, offering flexibility and work-life balance.
Growth Opportunities:
- Expanding skills in marketing and engagement strategies
- Gaining experience working with international clients
- Potential full-time opportunities or career progression within the company
ASSUMPTION: The part-time nature of the role may limit some growth opportunities, but it also offers the flexibility to pursue other interests or commitments.
🌍 Location & Work Environment
Office Type: Home-based, with no physical office required
Office Location(s): Australia (remote work)
Geographic Context:
- Australia has a competitive job market, with a strong focus on work-life balance
- The remote work arrangement allows for flexibility in working hours and location
- The time zone difference with the Philippines may require some adjustment for collaboration
Work Schedule: The role requires approximately 20 hours per week, with flexibility to work part-time hours
ASSUMPTION: The remote work environment may require strong self-motivation and time management skills to maintain productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening interview
- Technical assessment or case study presentation
- Final interview with the client or project manager
Key Assessment Areas:
- Kajabi proficiency and marketing strategy development
- Content creation and communication skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with Kajabi and marketing strategies
- Tailor your resume and cover letter to emphasize your skills and fit for the role
- Prepare examples of your content creation and marketing campaigns
- Research the company and its clients to demonstrate your understanding of their business
ATS Keywords: Kajabi, Marketing, Program Design, Customer Journey, Email Marketing, Content Creation, Remote Work, Part-Time
ASSUMPTION: The application process may vary depending on the specific client or project the candidate is interviewing for.
🛠️ Tools & Technologies
- Kajabi
- CRM systems (e.g., HubSpot, Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required may vary depending on the client or project the candidate is working on.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Trust
- Communication
Work Style:
- Self-motivated and independent
- Adaptable and flexible
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have strong proficiency in Kajabi and marketing strategies?
- Are you comfortable working remotely and managing your own time?
- Do you thrive in a collaborative environment and enjoy working with international teams?
ASSUMPTION: As a remote work environment, strong communication and self-motivation are crucial for cultural fit.
⚠️ Potential Challenges
- Managing time zones and collaborating with international teams
- Adapting to the unique needs and requirements of each client or project
- Balancing part-time work with other commitments or interests
- Limited growth opportunities due to the part-time nature of the role
ASSUMPTION: The remote work environment and part-time nature of the role may present unique challenges, but they also offer flexibility and work-life balance.
📈 Similar Roles Comparison
- This role is unique in its focus on Kajabi for program design and marketing setup
- Similar roles in the industry may include Marketing Manager, Engagement Manager, or Virtual Assistant roles with a focus on marketing and engagement strategies
- Career progression may include roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the company or its clients
ASSUMPTION: The unique focus on Kajabi and the part-time nature of the role set this position apart from similar roles in the industry.
📝 Sample Projects
- Designing and implementing a marketing campaign for an educational program using Kajabi
- Creating a customer journey map to optimize registration, payment, and content access flows
- Developing a content strategy to grow website traffic and engage prospects and customers
ASSUMPTION: The specific projects the candidate works on may vary depending on the client or project they are assigned to.
❓ Key Questions to Ask During Interview
- What are the specific marketing and engagement goals for this project?
- How does this role fit into the overall marketing strategy for the client or project?
- What are the key performance indicators (KPIs) for success in this role?
- What opportunities are there for professional development and growth within the company or its clients?
- How does the company support its remote workers to ensure productivity and engagement?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and their commitment to understanding the company's needs and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Kajabi and marketing strategies
- Prepare examples of your content creation and marketing campaigns to showcase your skills
- Follow up with the company within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
