📌 Core Information
🔹 Job Title: Ads Manager (PPC & Meta)
🔹 Company: Kerby & Cristina Real Estate Experts
🔹 Location: Remote (South Africa)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing Google PPC campaigns across multiple platforms
- Launching and scaling Meta ads for lead generation
- Developing and running LinkedIn ads for professional targeting
- Collaborating with founders to test new ad sets for emerging business units
- Analyzing performance and making daily optimizations
ASSUMPTION: This role requires a high level of responsibility and autonomy, with the potential for significant impact on business growth. The ideal candidate will be comfortable working independently and making data-driven decisions.
📋 Key Responsibilities
✅ Ad Management: Take over and manage Google PPC campaigns, launch and scale Meta ads, and develop and run LinkedIn ads across multiple business units.
✅ Performance Analysis: Track ROI, analyze performance, and make daily optimizations to improve ad effectiveness.
✅ Collaboration: Work with founders to test new ad sets for emerging business units and provide daily updates on ad performance.
✅ Continuous Learning: Work with external mentors to level up campaign performance and strategy.
ASSUMPTION: This role requires a strong understanding of ad platforms, campaign strategy, and data analysis. The ideal candidate will be proactive, clear, and honest in their communication and comfortable working with ad tools and performance reports.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: 5+ years of experience managing PPC and Meta ad campaigns focused on lead generation
Required Skills:
- Strong understanding of campaign strategy, optimization, tracking, and ROI analysis
- Ability to manage ad spend across multiple business units and platforms
- Comfortable with Google, Meta, and LinkedIn Ads
- Analytical mindset with attention to detail and a data-driven approach
- Confident with ad tools, dashboards, and performance reports
Preferred Skills:
- Excellent communicator—proactive, clear, and honest
- Familiarity with real estate or SaaS industries
- Experience building ad creatives or collaborating on visual assets
- Always Growing & Learning, especially in the area of automations, AI and leveraging technology to work smarter, better, faster
ASSUMPTION: The ideal candidate will have a proven track record in managing PPC and Meta ad campaigns, with a strong focus on lead generation. They will be comfortable working independently and making data-driven decisions to optimize ad performance.
💰 Compensation & Benefits
Salary Range: $3,000 - $3,750 per month (gross, independent contractor)
Benefits:
- 20 days paid time off + 5 days paid sick leave per year
- Support from an external Ads mentor to help sharpen your skills
Working Hours: Core working hours of 12pm-8pm CET (overlapping with US Central Time (Minnesota) until 1pm CST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate & Property
Company Size: Small (11-50 employees)
Founded: 2016
Company Description:
- Kerby & Cristina Real Estate Experts run multiple fast-growing businesses across the real estate and property space
- Based in Minnesota, with a commitment to doing things differently with heart, hustle, and a commitment to growth
- Investing heavily into digital marketing to bring a dedicated Ads Manager on board
Company Specialties:
- Real Estate Team
- SaaS Business
- Private Lending
Company Website: JobRack
ASSUMPTION: Kerby & Cristina Real Estate Experts is a growing company with a focus on digital marketing and lead generation. They value candidates who are proactive, data-driven, and comfortable working independently.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: Reports directly to the founders
Work Arrangement: Fully Remote, with core working hours of 12pm-8pm CET
Growth Opportunities:
- Potential to make a significant impact on business growth through effective ad management
- Opportunity to work with external mentors to level up campaign performance and strategy
- Potential for career progression as the company continues to grow
ASSUMPTION: This role offers a high level of responsibility and the potential for significant growth. The ideal candidate will be proactive, data-driven, and comfortable working independently.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): South Africa
Geographic Context:
- South Africa has a competitive job market, with a strong focus on digital marketing and lead generation
- The remote work environment offers flexibility and the opportunity to work with a growing company
- The core working hours of 12pm-8pm CET allow for some overlap with US Central Time (Minnesota)
Work Schedule: Full-Time, with core working hours of 12pm-8pm CET
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a growing company. The core working hours allow for some overlap with US Central Time (Minnesota), facilitating collaboration with the founders.
💼 Interview & Application Insights
Typical Process:
- Completing the application form on JobRack
- Recording a short video introduction of yourself
- If shortlisted, completing test tasks
- Attending video interviews to discuss your previous experience and the new role in more detail
Key Assessment Areas:
- Ad management skills and experience
- Data analysis and optimization skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your previous experience and how it has prepared you for this role
- Demonstrate your understanding of the company and its values
ATS Keywords: PPC, Meta Ads, Lead Generation, Campaign Strategy, Optimization, ROI Analysis, Google Ads, LinkedIn Ads, Ad Tools, Performance Reports
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit. The ideal candidate will be proactive, data-driven, and comfortable working independently.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- LinkedIn Ads
- Ad tools, dashboards, and performance reports
ASSUMPTION: The ideal candidate will be comfortable working with ad tools, dashboards, and performance reports. They will also be familiar with Google, Meta, and LinkedIn Ads.
👔 Cultural Fit Considerations
Company Values:
- Heart: Kerby & Cristina Real Estate Experts prioritize a positive and supportive work environment
- Hustle: The company values hard work, dedication, and a commitment to growth
- Growth: Kerby & Cristina Real Estate Experts are committed to continuous learning and improvement
Work Style:
- Independent: The ideal candidate will be comfortable working independently and making data-driven decisions
- Proactive: The company values proactive, clear, and honest communication
- Data-driven: Kerby & Cristina Real Estate Experts prioritize data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high level of independence?
- Are you comfortable working with ad tools, dashboards, and performance reports?
- Do you have a strong understanding of campaign strategy, optimization, tracking, and ROI analysis?
ASSUMPTION: The ideal candidate will be proactive, data-driven, and comfortable working independently. They will also be a strong cultural fit with Kerby & Cristina Real Estate Experts' values and work style.
⚠️ Potential Challenges
- Managing ad spend across multiple business units and platforms
- Working with founders to test new ad sets for emerging business units
- Analyzing performance and making daily optimizations
- Keeping up with industry trends and best practices
ASSUMPTION: The ideal candidate will be comfortable working with ad tools, dashboards, and performance reports. They will also be familiar with Google, Meta, and LinkedIn Ads and have a strong understanding of campaign strategy, optimization, tracking, and ROI analysis.
📈 Similar Roles Comparison
- This role is unique in its focus on managing ad campaigns across multiple business units and platforms
- It offers a high level of responsibility and the potential for significant growth
- Similar roles may be found in digital marketing agencies or in-house marketing teams within real estate or SaaS companies
ASSUMPTION: This role offers a unique opportunity to work with a growing company and make a significant impact on business growth through effective ad management.
📝 Sample Projects
- Managing Google PPC campaigns for a real estate team
- Launching and scaling Meta ads for a SaaS business
- Developing and running LinkedIn ads for a private lending company
ASSUMPTION: The ideal candidate will have experience managing PPC and Meta ad campaigns, with a strong focus on lead generation. They will also be comfortable working with ad tools, dashboards, and performance reports.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its ad campaigns?
- What is the company's approach to remote work and collaboration?
ASSUMPTION: The ideal candidate will be proactive, data-driven, and comfortable working independently. They will also be a strong cultural fit with Kerby & Cristina Real Estate Experts' values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for test tasks and video interviews
- Follow up with the JobRack team after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
