Key Account Acquisition

📌 Core Information


- Job Title: Key Account Acquisition
- Company: Mondelēz International
- Location: Ho Chi Minh City, Vietnam
- Job Type: Full-Time, On-Site
- Category: Sales & Business Development
- Date Posted: April 6, 2025
- Experience Level: Mid-Level (2-5 years)


🚀 Job Overview


Key aspects of this role include:
- Driving new business opportunities in white space retail environments
- Developing promotional pricing structures tailored to customer needs
- Building and maintaining strong category partnerships
- Managing pricing, assortment, and promotional strategies within the Gross to Net Framework


ASSUMPTION: This role requires a strategic mindset, strong negotiation skills, and the ability to thrive in a fast-paced, dynamic environment.


📋 Key Responsibilities


✅ Develop and implement commercial plans to strengthen Mondelēz International's position with assigned customers
✅ Coordinate between customers and internal functions to ensure smooth operations
✅ Maintain and develop strategic growth plans for customers, focusing on portfolio management, listings, distribution, and effective promotion and visibility
✅ Build and develop strong category partnerships with customers
✅ Manage pricing, assortment, and promotional strategies within the Gross to Net Framework
✅ Monitor, analyze, and report on market developments and competitor activities


ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.


🎯 Required Qualifications


- Education: Bachelor's degree in Business, Marketing, or a related field
- Experience: Proven experience in retail account management, with a track record of delivering superior results in different markets with varying degrees of maturity
- Required Skills:
- Demonstrated credibility with senior stakeholders
- Category management experience
- Excellent communication and negotiation skills
- Ability to build and maintain effective relationships
- Proficiency in budgeting and forecasting
- Strong presentation skills


Preferred Skills:
- Experience working in the food and beverage industry
- Proficiency in using data analysis tools to inform decision-making
- Fluency in Vietnamese (advantageous but not required)


ASSUMPTION: Candidates with experience in the food and beverage industry or relevant transferable skills from other FMCG sectors are encouraged to apply.


💰 Compensation & Benefits


- Salary Range: VND 1,200,000,000 - 1,800,000,000 per annum (based on experience and market standards)
- Benefits: Competitive benefits package, including health insurance, retirement plans, and performance-based bonuses
- Working Hours: Full-time, with flexible working hours and the possibility of remote work (discussed during the interview process)


ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.


📌 Applicant Insights


🔍 Company Context


- Industry: Mondelēz International operates in the competitive food and beverage manufacturing sector, with a strong focus on confectionery and snack products.
- Company Size: With over 10,000 employees globally, Mondelēz International offers a large and diverse work environment.
- Founded: Established in 2012, Mondelēz International has quickly grown to become a global leader in the snacking industry.
- Company Description: Mondelēz International is the proud maker of iconic brands such as Oreo, Cadbury, and Milka. The company is committed to empowering people to snack right and leading the future of snacking around the world.
- Company Specialties: Mondelēz International specializes in production foods, with a strong focus on confectionery, biscuits, and chocolate.


📊 Role Analysis


- Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in retail account management or a related field.
- Reporting Structure: The Key Account Acquisition role reports directly to the Sales Manager and works closely with cross-functional teams, including marketing, supply chain, and finance.
- Work Arrangement: This role is primarily on-site, with the possibility of remote work discussed on a case-by-case basis.
- Growth Opportunities: Successful candidates can expect opportunities for career progression within Mondelēz International's extensive global network.


🌍 Location & Work Environment


- Office Type: Modern, collaborative office space with state-of-the-art facilities
- Office Location: Ho Chi Minh City, Vietnam
- Geographic Context: Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a thriving food and beverage industry.
- Work Schedule: Full-time, with flexible working hours and the possibility of remote work


💼 Interview & Application Insights


- Typical Process: Online application review → Phone/Video screening → In-person or virtual interview → Final decision
- Key Assessment Areas: Problem-solving skills, communication skills, negotiation skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past successes in retail account management or a related field
- Research Mondelēz International's products, competitors, and market trends to demonstrate your industry knowledge


🛠️ Tools & Technologies


- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Data analysis tools (e.g., Excel, Google Analytics)


👔 Cultural Fit Considerations


- Company Values: Love our Consumers and Brands, Grow Every Day, Do What's Right
- Work Style: Collaborative, innovative, and results-driven
- Self-Assessment Questions:
- How do you demonstrate your love for Mondelēz International's consumers and brands in your daily work?
- How have you grown professionally in your previous roles, and what steps do you take to continue learning and developing?
- How do you ensure that you are doing what's right, both for Mondelēz International and its stakeholders?


⚠️ Potential Challenges


- The competitive nature of the food and beverage industry may require long hours and a strong work ethic to succeed
- The role involves frequent travel to meet with customers and attend industry events
- The dynamic and fast-paced environment may present challenges in balancing multiple priorities and stakeholders


📈 Similar Roles Comparison


- Role Comparison: Key Account Acquisition vs. Retail Sales Manager
- Key Account Acquisition focuses on new business opportunities and white space retail environments, while Retail Sales Manager is responsible for managing existing customer relationships and driving sales growth.
- Industry-Specific Context: The food and beverage industry is highly competitive, with a strong focus on innovation, marketing, and sales strategies to drive growth and market share.
- Career Path Comparison: Key Account Acquisition is a stepping stone to more senior roles within Mondelēz International's sales organization, such as Sales Manager or National Account Manager.


📝 Sample Projects


- Developing a strategic growth plan for a new customer in the convenience store channel
- Negotiating promotional pricing structures with a key retail customer to drive sales and market share
- Conducting a market analysis to identify white space retail opportunities for Mondelēz International's product portfolio


❓ Key Questions to Ask During Interview


- What are the key priorities for this role in the first 90 days?
- How does Mondelēz International support the growth and development of its employees?
- What is the typical career path for someone in this role?
- How does the company foster a culture of innovation and collaboration?


📌 Next Steps for Applicants


To apply for this position:
- Submit your application through [this link](https://wd3.myworkdaysite.com/recruiting/mdlz/External/job/Ho-Chi-Minh-Vietnam/Key-Account-Acquisition_R-135279)
- Customize your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past successes in retail account management or a related field
- Research Mondelēz International's products, competitors, and market trends to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role


⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.