📌 Core Information
🔹 Job Title: Key Account Coordinator
🔹 Company: Mars
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Full-Time, On-site
🔹 Category: Sales & Business Development
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site (Telecommuting not available for this role)
🚀 Job Overview
Key aspects of this role include:
- Acting as the coordination link between the Key Account team, field sales, and clients
- Supporting planning and execution of campaigns, sales cycles, and account initiatives
- Building and maintaining strong stakeholder relationships internally and externally
- Tracking and reporting on key performance metrics to drive sales and enhance customer experience
- Contributing to both business and team success through a structured and analytical mindset
ASSUMPTION: This role requires a high level of organization, communication, and analytical skills to coordinate multiple stakeholders and drive results.
📋 Key Responsibilities
✅ Act as the coordination link between the Key Account team, field sales, and clients, ensuring smooth communication and follow-up on activities
✅ Support planning and execution of campaigns, sales cycles, and account initiatives in close collaboration with Trade Marketing and Sales Support
✅ Build and maintain strong stakeholder relationships, internally and externally, by participating in meetings and ensuring effective collaboration
✅ Track and report on key performance metrics, providing actionable insights to drive sales and enhance customer experience
✅ Use sales data and field input to identify opportunities, improve execution, and support sustainable growth
✅ Be a trusted support function to the Key Account Managers and field teams, contributing to both business and team success
ASSUMPTION: The role may evolve over time as the team and business grow, requiring adaptability and a willingness to take on new responsibilities.
🎯 Required Qualifications
Education: A degree in business, marketing, or a related field
Experience: 0-2 years of experience in a similar role within FMCG or a commercial organization is a plus, but not required
Required Skills:
- Strong communication and stakeholder management skills
- A structured and analytical mindset, with a passion for turning data into insights
- Confidence in working cross-functionally with multiple internal and external stakeholders
- Proficiency in Microsoft Office (especially Excel); experience with dashboards and reporting tools is a plus
Preferred Skills:
- Fluency in English, and a Nordic language is a strong advantage
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong numerical and analytical skills to effectively track and report on key performance metrics.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between 350,000 DKK and 450,000 DKK annually, based on industry standards for entry-level to mid-level sales and business development roles in Denmark.
Benefits:
- Flexible working setup
- Pet-friendly office environment
- Access to world-class learning through Mars University and support for your development
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mars operates in the Food and Beverage Manufacturing industry, with a strong focus on pet care, food, and confectionery products.
Company Size: Mars is a large organization with over 10,000 employees globally, providing ample opportunities for growth and development.
Founded: Mars was founded in 1911 by Franklin C. Mars, with its headquarters in McLean, Virginia, USA.
Company Description:
- Mars is a family-owned business with a strong commitment to its five principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
- The company is known for its iconic brands, including M&M's, Snickers, Wrigley's, and Pedigree, and its commitment to sustainability and social responsibility.
- Mars Denmark, which includes the Royal Canin brand, is part of the Mars Petcare segment and focuses on premium pet food and nutrition.
Company Specialties:
- Petcare: Mars Petcare is dedicated to improving the lives of pets through high-quality pet food, treats, and health services.
- Food: Mars Food offers a range of food products, including Uncle Ben's, Dolmio, and Masterfoods, focusing on taste, nutrition, and convenience.
- Edge: Mars Edge combines the science of food, nutrition, and technology to create products that improve people's lives.
- Wrigley: Mars Wrigley is a global leader in confectionery, with iconic brands like M&M's, Snickers, and Skittles.
Company Website: Mars.com
ASSUMPTION: Mars Denmark operates as a subsidiary of Mars, Incorporated, with a focus on the pet care segment and a strong commitment to the company's core values and principles.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the sales and business development function.
Reporting Structure: The Key Account Coordinator will report directly to the Key Account Manager and work closely with field sales teams, trade marketing, and sales support functions.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings and collaboration with external stakeholders.
Growth Opportunities:
- Progression to a Key Account Manager role, as the business and team grow
- Expansion into other sales or business development roles within Mars Petcare or other segments
- Development of skills and expertise through Mars University and on-the-job training
ASSUMPTION: The growth opportunities for this role are dependent on the individual's performance, the team's success, and the overall business growth within Mars Denmark.
🌍 Location & Work Environment
Office Type: Mars Denmark operates a modern, pet-friendly office environment in Copenhagen, Denmark.
Office Location(s): COH-Royal Canin, Copenhagen, Denmark
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a vibrant business ecosystem and a strong focus on work-life balance.
- The city is known for its high quality of life, with a strong emphasis on sustainability, culture, and education.
- Copenhagen is home to a diverse and multicultural community, with a significant international business presence.
Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional flexibility for meetings and stakeholder collaboration.
ASSUMPTION: The work environment at Mars Denmark is collaborative, inclusive, and focused on driving results through strong stakeholder relationships and effective communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Mars careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and key stakeholders to discuss the role, responsibilities, and expectations
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Communication skills and ability to build strong stakeholder relationships
- Analytical and problem-solving skills, with a focus on data-driven decision-making
- Adaptability and willingness to take on new responsibilities as the team and business grow
- Cultural fit and alignment with Mars' five principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the role and the pet care industry
- Prepare examples of your analytical and problem-solving skills, as well as your ability to build strong stakeholder relationships
- Research Mars Denmark and the Royal Canin brand to demonstrate your understanding of the business and its commitment to quality and innovation
ATS Keywords: Key Account, Coordinator, Sales, Business Development, Stakeholder Management, Data Analysis, Campaign Planning, Cross-Functional Collaboration, Microsoft Office, Excel
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the specific needs of the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms (not explicitly stated, but assumed for stakeholder management and data tracking)
- Data visualization and reporting tools (e.g., Tableau, Power BI) for creating and presenting insights (not explicitly stated, but assumed for data analysis)
ASSUMPTION: The tools and technologies required for this role may evolve over time as the team and business grow, and new platforms are adopted.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal.
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
- Freedom: We need freedom to shape our future; we need profit to remain free.
Work Style:
- Collaborative and team-oriented, with a strong focus on stakeholder management and communication
- Adaptable and flexible, with a willingness to take on new responsibilities as the team and business grow
- Data-driven and analytical, with a passion for turning data into insights to drive business results
Self-Assessment Questions:
- How do you demonstrate your commitment to quality and customer focus in your daily work?
- Can you provide an example of a time when you successfully managed multiple stakeholders to achieve a common goal?
- How do you approach data analysis and turning data into actionable insights to drive business results?
ASSUMPTION: The cultural fit considerations for this role are based on Mars' five principles and the specific requirements of the Key Account Coordinator position within the sales and business development function.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Balancing the demands of data analysis and reporting with the need for effective communication and collaboration
- Adapting to a fast-paced and dynamic work environment, with a focus on driving results and continuous improvement
- Navigating a large, global organization with a complex structure and multiple business segments
ASSUMPTION: The potential challenges for this role are dependent on the individual's ability to manage multiple stakeholders, adapt to change, and drive results in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to an Account Coordinator or Sales Coordinator position, with a focus on stakeholder management, data analysis, and campaign planning
- However, the Key Account Coordinator role is specific to the pet care industry and requires a strong understanding of the unique needs and dynamics of pet owners and retailers
- Career progression in this role may lead to opportunities in sales management, business development, or other related functions within Mars Petcare or other segments
ASSUMPTION: The comparison of similar roles is based on the specific requirements and industry context of the Key Account Coordinator position within Mars Denmark.
📝 Sample Projects
- Developing and implementing a customer segmentation strategy to improve targeting and engagement for key account initiatives
- Analyzing sales data and market trends to identify opportunities for growth and innovation within the pet care category
- Collaborating with field sales teams to optimize trade promotions and enhance customer experience at the point of sale
ASSUMPTION: The sample projects provided are based on the key responsibilities and required skills for the Key Account Coordinator role within Mars Denmark.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of Mars Denmark and the Royal Canin brand?
- Can you describe the team structure and dynamics, and how this role fits within the broader sales and business development function?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured?
- How does Mars Denmark support the professional development and growth of its employees, particularly in the sales and business development function?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role, the team, and the company culture, as well as to demonstrate the candidate's curiosity and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the role and the pet care industry
- Prepare examples of your analytical and problem-solving skills, as well as your ability to build strong stakeholder relationships
- Research Mars Denmark and the Royal Canin brand to demonstrate your understanding of the business and its commitment to quality and innovation
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
