📌 Core Information
🔹 Job Title: Key Account & Growth Manager (m/w/d)
🔹 Company: NielsenIQ
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-Time, Remote
🔹 Category: Sales & Business Development
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Germany)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth by expanding analytics solutions portfolio for clients in Germany
- Identifying opportunities and building strong relationships with key accounts
- Delivering solutions that meet business needs and exceed client expectations
- Collaborating with product teams to adapt solutions based on market demands and client feedback
ASSUMPTION: This role requires a strategic mindset, strong relationship-building skills, and a deep understanding of the market and clients' needs.
📋 Key Responsibilities
✅ Revenue Growth: Expand the existing portfolio of analytics solutions for clients in Germany by identifying opportunities and offering compelling solutions
✅ Client Relationship Management: Build and maintain strong relationships with decision-makers at client organizations, understand their needs, and provide relevant solutions
✅ Market & Product Knowledge: Analyze market trends and competitor activities, gather feedback on market demands, and collaborate with product teams to adapt solutions
✅ Sales Process & Reporting: Track client interactions in the CRM system, provide regular updates on sales progress, forecast sales, and adhere to internal processes
ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven experience (5-10 years) in B2B sales, preferably in analytics, market research, or data-driven solutions
Required Skills:
- Strategic sales planning and execution
- Relationship-building and client management
- Market analysis and product knowledge
- CRM systems and sales forecasting
- Presentation skills for C-level executives
- Proactive and results-driven approach
- Self-motivated and team-oriented
Preferred Skills:
- Fluency in additional languages (e.g., English)
- Experience with specific CRM systems (e.g., Salesforce)
- Knowledge of the market research or analytics industry
ASSUMPTION: The ideal candidate will have a proven track record in B2B sales, strong communication skills, and the ability to work independently and in a team.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for similar roles in Germany)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time (40 hours/week), flexible hours
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Germany and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a leading consumer intelligence company, delivering comprehensive insights on consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: NielsenIQ was founded in 2023, following the merger of Nielsen and IRI.
Company Description:
- NielsenIQ delivers the most complete understanding of consumer buying behavior and reveals new pathways to growth through advanced analytics and state-of-the-art platforms
- The company operates in 100+ markets, covering more than 90% of the world's population
- NielsenIQ is an Advent International portfolio company
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-retail media
- Amazon S&S
- Location-based analytics
Company Website: nielseniq.com
ASSUMPTION: NielsenIQ's global presence and diverse workforce offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the sales and business development department.
Reporting Structure: The Key Account & Growth Manager reports directly to the Head of Sales or a similar position.
Work Arrangement: This role is remote and can be performed from anywhere in Germany.
Growth Opportunities:
- Advancement to senior sales roles or management positions
- Expansion of responsibilities to cover additional markets or product lines
- Cross-functional collaboration and skill development
ASSUMPTION: Successful performance in this role may lead to increased responsibilities, promotions, or opportunities to work on strategic projects.
🌍 Location & Work Environment
Office Type: NielsenIQ has a flexible working environment, with remote work being the primary option for this role.
Office Location(s): Hamburg, Germany (with the option to work remotely from anywhere in Germany)
Geographic Context:
- Hamburg is the second-largest city in Germany and an important economic hub for the country
- The city is known for its vibrant culture, rich history, and diverse industries
- Hamburg offers a high quality of life, with a strong focus on work-life balance
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in various locations within Germany.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Sales or a similar position
Key Assessment Areas:
- Sales skills and experience
- Relationship-building and client management abilities
- Market knowledge and strategic thinking
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience and skills
- Prepare examples of successful sales strategies and client management approaches
- Research NielsenIQ and the market research industry to demonstrate your knowledge and enthusiasm
ATS Keywords: B2B sales, analytics, market research, client management, strategic planning, presentation skills, German language
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current priorities.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Market research and analytics tools
- Presentation software (e.g., PowerPoint)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Diversity & Inclusion
Work Style:
- Results-driven and proactive
- Self-motivated and independent
- Strong team player with excellent communication skills
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record in B2B sales, with a focus on analytics or market research solutions?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a dynamic and fast-paced work environment, with a strong focus on results?
ASSUMPTION: NielsenIQ values diversity, inclusion, and collaboration, fostering a work environment that encourages open communication and continuous learning.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities simultaneously
- Adapting to a dynamic and fast-paced work environment
- Working remotely and maintaining a strong work-life balance
- Keeping up with market trends and competitor activities
ASSUMPTION: The remote work arrangement may present unique challenges, such as maintaining motivation and productivity without direct supervision.
📈 Similar Roles Comparison
- Compared to other sales roles, this position requires a strong focus on analytics and market research solutions
- As a remote role, this position offers more flexibility in terms of work location and schedule
- This role provides opportunities for growth and advancement within the sales and business development department
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's current priorities and the candidate's existing skillset.
📝 Sample Projects
- Developing and executing a strategic sales plan for a key account in the retail industry
- Conducting market research and analyzing competitor activities to identify new opportunities
- Presenting insights and recommendations to C-level executives and securing their buy-in for new solutions
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's current priorities and the candidate's existing skillset.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall sales strategy and growth plans?
- What opportunities are there for professional development and growth within the sales department?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of working in this role, and how have previous employees addressed them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NielsenIQ job portal
- Tailor your resume and cover letter to highlight your relevant sales experience and skills
- Prepare examples of successful sales strategies and client management approaches
- Research NielsenIQ and the market research industry to demonstrate your knowledge and enthusiasm
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
