📌 Core Information
🔹 Job Title: Campaign Manager, Search
🔹 Company: IPG Mediabrands
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Associate (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing campaign performance and execution
- Providing expert insights and recommendations
- Collaborating with internal teams and specialty business units
- Ensuring flawless campaign setup and digital activation
ASSUMPTION: This role requires a balance of technical skills in paid media and strong communication abilities to work effectively with both internal teams and clients.
📋 Key Responsibilities
✅ Support Account Management team with insights for RFPs, decks, proposals, and planning recommendations
✅ Develop best-in-class deliverables/reporting for clients using available technology platforms and services
✅ Manage campaign set up, execution, and optimization, ensuring consistency in ad specs and campaign objectives
✅ Monitor creative calendars, campaign budgeting, and invoice clearing
✅ Collaborate with planning teams and specialty business units to create strong relationships
✅ Assist with training Associates on tools and processes
✅ Support Account Managers with sourcing proposals from media partners and liaising with specialty business units
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and client management, requiring adaptability and strong organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Associate level of experience (0-2 years) in paid search media campaigns
Required Skills:
- Proficient in Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.
- Full understanding of various digital channels
- Excellent communication skills (both written and verbal)
- Highly developed organizational skills with attention to detail and accuracy
- Ability to work collaboratively as well as independently
Preferred Skills:
- Previous experience working within an advertising agency or with a media partner
- Understanding of trafficking and website tagging processes
- Passion for data, emerging media, and technology
ASSUMPTION: While a professional or educational background in marketing or advertising is preferred, relevant experience and a strong skillset may also be considered.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (Based on industry standards for an Associate-level role in Toronto)
Benefits:
- Generous paid time off (37 paid days off, including vacation and monthly wellness days)
- Flexible hybrid work model
- Focus on personal development with formal training opportunities
- Opportunity to grow within a global network of agencies
- Contribute to company culture by joining employee groups
Working Hours: Full-time (40 hours/week), with flexible hours and meeting-free Friday afternoons
ASSUMPTION: The salary range is estimated based on industry standards for an Associate-level role in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1997 (as part of Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally for its clients
- Offers full-service agency networks and specialized business units
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global company with a diverse portfolio of clients and services, offering numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Associate (Entry to mid-level)
Reporting Structure: Reports directly to the Account Management team
Work Arrangement: Hybrid (3-4 days on-site, 1-2 days remote)
Growth Opportunities:
- Progression to Senior Campaign Manager or Account Manager roles
- Expansion into other specialty business units or agency networks
- Development of leadership and management skills
ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities to specialize or move into management positions.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- IPG Mediabrands' Toronto office is centrally located, offering easy access to public transportation and amenities
- The office fosters a collaborative and inclusive work environment
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexible hours and meeting-free Friday afternoons)
ASSUMPTION: The Toronto office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interview with the hiring manager
- Final interview with the team or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical skills in paid media and advertising platforms
- Communication and presentation skills
- Problem-solving abilities and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on paid search campaigns
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of campaign management, optimization, and client communication for the interview
ATS Keywords: Campaign Management, Paid Media, Digital Media, Client Service, Data Analysis, Communication, Organizational Skills, Microsoft Office, Search Ads 360, Google Analytics, Amazon Advertising, Bing Ads, Looker Studio, Keyword Planning, Emerging Media, Problem Solving
ASSUMPTION: The interview process focuses on assessing both technical skills and cultural fit, with a strong emphasis on communication and problem-solving abilities.
🛠️ Tools & Technologies
- Search Ads 360
- Microsoft Advertising/Bing Ads
- Amazon Advertising
- Google Data Studio/Looker Studio
- Google Analytics
- Google Keyword Planner
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Client-focused and results-oriented
Self-Assessment Questions:
- How do you approach collaborating with internal teams and clients to achieve campaign success?
- Can you describe a time when you had to adapt to a significant change in a campaign or project?
- How do you ensure the accuracy and timeliness of campaign reporting and data analysis?
ASSUMPTION: IPG Mediabrands values a collaborative and inclusive work environment, with a strong focus on data-driven decision-making and client success.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the latest trends and tools in the rapidly evolving digital media landscape
- Balancing the need for strategic planning with the demands of day-to-day campaign execution
- Adapting to the unique needs and preferences of diverse clients
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Campaign Manager roles, this position places a stronger emphasis on client service and collaboration with internal teams
- Within IPG Mediabrands, this role offers opportunities for growth and specialization within the agency's various networks and business units
- Career progression may involve moving into Account Management or specializing in a specific digital channel or service
ASSUMPTION: This role offers a unique blend of technical expertise and client management, with opportunities for growth and specialization within the company.
📝 Sample Projects
- Developing and executing a paid search campaign for a retail client, with a focus on driving online sales and in-store foot traffic
- Optimizing a B2B campaign for a software company, targeting specific industries and job titles to generate leads and increase brand awareness
- Managing a direct response campaign for a non-profit organization, with a focus on maximizing ROI and driving donations through targeted advertising
ASSUMPTION: These sample projects demonstrate the range of campaign management responsibilities and the diverse client base that IPG Mediabrands serves.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy and objectives of the clients?
- Can you describe the team structure and dynamics within the Account Management team?
- What opportunities are there for professional development and growth within this role and the company?
- How does IPG Mediabrands support work-life balance for its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills, such as paid search campaigns, advertising platforms, and client management
- Tailor your cover letter to demonstrate your understanding of the role and company, emphasizing your relevant experience and enthusiasm for the opportunity
- Prepare examples of campaign management, optimization, and client communication for the interview
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
