KINESSO - Campaign Manager, Search

📌 Core Information

🔹 Job Title: KINESSO - Campaign Manager, Search

🔹 Company: IPG Mediabrands

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Ensuring overall campaign performance and execution
• Providing best-in-class expertise and recommendations to drive performance
• Collaborating with account management for enhanced proposal and planning initiatives
• Developing deliverables and reports using available technology platforms

ASSUMPTION: This position likely requires a proactive approach and continuous learning in digital media strategies to remain effective in campaign management.

📋 Key Responsibilities

✅ Support the Account Management team with insights for RFPs and planning recommendations.

✅ Develop deliverables and reporting for clients using tech platforms.

✅ Stay updated on paid media capabilities and new tech solutions.

✅ Manage campaign setup and execution.

✅ Monitor creative calendars, campaign budgeting, and ad specifications.

✅ Facilitate tagging for direct response campaigns and provide insights.

✅ Maintain KPIs for client campaigns and ensure their timely execution.

✅ Build collaborative relationships with planning teams and specialty units.

✅ Assist in training associates and support account managers with media proposals.

✅ Oversee campaign administration and optimize performance.

ASSUMPTION: The role demands impeccable organizational skills to handle multitasking and ensure the consistency of campaign objectives.

🎯 Required Qualifications

Education: Professional or educational background in Marketing or Advertising preferred.

Experience: Associate level experience in paid search media campaigns.

Required Skills:

• Excellent communication (written and verbal)
• Strong organizational skills and attention to detail
• Data analysis and client service orientation

Preferred Skills:

• Experience with trafficking and website tagging processes
• Proficiency in Microsoft Office Suite

ASSUMPTION: The skills emphasize a technical understanding of digital media tools, which suggests the company's focus on technological fluency.

💰 Compensation & Benefits

Salary Range: Not specified. Compensation likely aligns with industry standards for campaign management roles.

Benefits:

• Generous paid time off, including wellness days and long weekends
• Flexible hybrid work model
• Formal training opportunities, focusing on mental health and inclusion
• Opportunities to engage in community-based employee groups

Working Hours: 40 hours per week with potential for flexible work arrangements

ASSUMPTION: The benefits suggest a company culture that values work-life balance and employee growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services – managing global marketing investments

Company Size: 10,001+ employees, offering a dynamic and diverse work environment

Founded: Not specified, but part of the Interpublic Group

Company Description:

• IPG Mediabrands manages over $47 billion in marketing investment globally.
• The company operates across various specialized business units and full-service agency networks.
• IPG Mediabrands' clients span diverse sectors including automotive, consumer goods, and entertainment.

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Online and Mobile Marketing

Company Website: https://www.ipgmediabrands.com/

ASSUMPTION: Given its global reach and diverse workforce, applicants may expect exposure to international markets and innovative marketing solutions.

📊 Role Analysis

Career Level: Entry to mid-level, offering foundational experience in campaign management

Reporting Structure: Likely reports to a senior campaign or account manager

Work Arrangement: Hybrid, balancing office and remote work

Growth Opportunities:

• Exposure to a vast network of professional resources
• Potential to develop specialized skills in digital media strategies
• Opportunities for vertical and lateral career advancements within the company

ASSUMPTION: The hybrid role suggests a flexible work environment, crucial for career growth in a global advertising firm.

🌍 Location & Work Environment

Office Type: Likely a modern office set up to encourage creativity and collaboration

Office Location(s): Toronto, Ontario, with access to IPG Mediabrands' global office locations

Geographic Context:

• Toronto offers a vibrant, multicultural city environment
• Proximity to key clients and media partners in Canada
• Rich in networking opportunities and industry events

Work Schedule: Standard business hours with potential for flexible work arrangements

ASSUMPTION: The role's location in Toronto could facilitate significant professional networking within the Canadian advertising market.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• One or two rounds of interviews, including skills assessment
• Final interview rounds with upper management or team leaders

Key Assessment Areas:

• Proficiency in managing digital campaigns
• Strong analytical and data interpretation skills
• Ability to work collaboratively on diverse teams

Application Tips:

• Highlight experience with paid search media in your resume
• Showcase any relevant project management or analytics skills
• Prepare examples of past successful campaigns during interviews

ATS Keywords: Campaign Management, Paid Media, Client Service, Data Analysis, Technology Solutions

ASSUMPTION: The application process likely seeks candidates who can effectively communicate their technical prowess and adaptability to evolving media tools.

🛠️ Tools & Technologies

• Search Ads 360
• Google Analytics
• Microsoft Advertising/Bing Ads

ASSUMPTION: Familiarity with these platforms is essential as they are core tools for campaign management and reporting.

👔 Cultural Fit Considerations

Company Values:

• Diversity and Inclusion
• Innovation in Media
• Commitment to Employee Growth

Work Style:

• Emphasizes teamwork and collaboration
• Values proactive problem-solving abilities
• Encourages continuous professional development

Self-Assessment Questions:

• Am I comfortable working in a fast-paced environment?
• How do I handle multiple priorities and deadlines?
• Am I willing to continuously learn and adapt new technologies?

ASSUMPTION: The company thrives on a collaborative culture, making a proactive and innovative mindset vital for fitting in.

⚠️ Potential Challenges

• Balancing multiple campaigns simultaneously
• Keeping up with fast-paced industry changes
• Ensuring alignment with client expectations
• Continuous learning and adaptation to new tools

ASSUMPTION: The dynamic nature of the role and the industry implies a need for strong time management and adaptability skills.

📈 Similar Roles Comparison

• Campaign Managers in other firms may have more focus on a specific platform
• This role offers a broader scope, providing diverse opportunities across media channels
• Potential for cross-functional collaborations that might be limited in smaller firms

ASSUMPTION: IPG Mediabrands provides a unique opportunity for broad exposure compared to more niche roles at smaller companies.

📝 Sample Projects

• Developing a cross-channel media strategy for a global brand
• Executing a digital campaign that integrates real-time data analytics
• Creating client workshops to explore new media technologies

ASSUMPTION: The projects can vary widely, offering the chance to work on high-profile campaigns with leading brands.

❓ Key Questions to Ask During Interview

• What are the current major campaigns the team is working on?
• How does the company support continuous learning and development?
• Can you describe the team structure and dynamics?
• What is the typical career path for someone in this role?
• How do you measure success in this position?

ASSUMPTION: Understanding team dynamics and performance metrics are crucial to evaluating the role's fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IPG Mediabrands job portal.
• Prepare for a series of interviews focusing on your technical and collaborative skills.
• Be ready to discuss past campaign successes during interviews.
• Directly contact HR for any queries about the application process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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