📌 Core Information
🔹 Job Title: Campaign Manager, Social
🔹 Company: IPG Mediabrands
🔹 Location: Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry-level to associate
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing campaign performance and execution
- Providing expert insights and recommendations
- Collaborating with internal teams and media partners
- Monitoring campaign budgets and ad specifications
- Developing and maintaining knowledge of digital media industry
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills. It's ideal for someone looking to grow their career in digital media and advertising.
📋 Key Responsibilities
✅ Support Communications Design team with insights for RFPs, decks, proposals, and planning recommendations
✅ Work internally to develop best-in-class deliverables/reporting for clients
✅ Be an expert in paid media capabilities and stay updated with new tools/tech solutions
✅ Develop in-depth knowledge of the digital media industry
✅ Manage campaign set up, execution, and optimization
✅ Monitor creative calendars and campaign budgeting
✅ Ensure consistency of ad specs/campaign objectives
✅ Facilitate tagging and manage direct response campaigns
✅ Pull reports, prepare insights, and communicate effectively in presentations
✅ Monitor campaign goals and KPIs for a portfolio of clients
✅ Assist with training Associates on tools and processes
✅ Support Communications Design team with sourcing proposals from media partners
✅ Ensure invoice clearing and budget management
✅ Oversee campaign administration, maintenance, and optimization
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and client-facing communication. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Entry-level to associate experience in digital media, preferably within an advertising agency or with a media partner
Required Skills:
- Proficiency with media platforms (e.g., Google Ads, Bing, AMS, Facebook, Instagram, Twitter, etc.)
- Strong communication skills (written and verbal)
- Highly developed organizational skills with attention to detail and accuracy
- Ability to work collaboratively as well as independently
- Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint)
Preferred Skills:
- Understanding of trafficking and website tagging processes
- Passion for data, emerging media, and technology
- Client service-oriented with a proactive approach to problem-solving
ASSUMPTION: Candidates with a strong academic background in marketing or advertising, along with relevant work experience, will be well-suited for this role. Proficiency in media platforms and a passion for continuous development are essential.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 70,000 per year (Based on industry standards for entry-level to associate roles in digital media and advertising in Canada)
Benefits:
- Generous paid time off (minimum of 37 paid days off, including vacation and monthly wellness days)
- Flexible hybrid work model
- Focus on personal development with formal training opportunities
- Chance to be part of and grow within a global network of agencies
- Opportunity to contribute to company culture through community-based employee groups
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global, with a significant presence in Canada)
Founded: 1930 (as a predecessor agency; IPG Mediabrands was established in 2012)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialized business units (e.g., MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global organization with a diverse range of clients and services. This role offers opportunities for growth and exposure to various aspects of the advertising industry.
📊 Role Analysis
Career Level: Entry-level to associate (with potential for growth and advancement)
Reporting Structure: Reports directly to the Communications Design team
Work Arrangement: Hybrid (combination of on-site and remote work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the agency
- Opportunities to work on diverse client projects and campaigns
- Chance to develop expertise in specific areas of interest (e.g., social media, programmatic, etc.)
ASSUMPTION: This role offers a strong foundation for a career in digital media and advertising, with opportunities for growth and development within the agency.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Canada (with flexibility for remote work)
Geographic Context:
- Canada is a multicultural country with a strong economy and a thriving advertising industry
- Working remotely offers flexibility and the opportunity to live and work from various locations within Canada
- IPG Mediabrands has a significant presence in Canada, with offices in major cities
Work Schedule: Full-time, typically Monday to Friday, with flexibility for meetings and project deadlines
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the Communications Design team
- Final interview with the agency's leadership team
Key Assessment Areas:
- Understanding of digital media and advertising
- Campaign management skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your passion for digital media and advertising, as well as your understanding of the role and the company
- Be ready to discuss specific campaign management examples and how you've optimized performance in the past
ATS Keywords: Campaign Management, Digital Media, Advertising, Client Service, Media Platforms, Budget Management, Reporting, Optimization, Emerging Media, Technology
ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of digital media, campaign management skills, and cultural fit within the agency.
🛠️ Tools & Technologies
- Media platforms (e.g., Google Ads, Bing, AMS, Facebook, Instagram, Twitter, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management and reporting tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard media platforms and tools is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Expertise
- Integrity
- Results-driven
Work Style:
- Team-oriented
- Adaptable and flexible
- Results-focused
- Strong communication skills
- Proactive problem solver
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with diverse clients and managing multiple projects simultaneously?
- Do you have a passion for digital media and advertising, and a desire to stay up-to-date with industry trends and developments?
ASSUMPTION: IPG Mediabrands values candidates who are collaborative, results-driven, and passionate about digital media and advertising. Strong communication skills and a proactive approach to problem-solving are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously may be challenging for less experienced candidates
- Keeping up with the fast-paced and ever-evolving digital media landscape may require continuous learning and adaptation
- Working with diverse clients and stakeholders may present unique challenges and require strong communication and project management skills
- Balancing on-site and remote work may require strong time management and self-motivation
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving. Candidates who are adaptable and results-driven will thrive in this role.
📈 Similar Roles Comparison
- Compared to other campaign management roles, this position places a stronger emphasis on social media and emerging media platforms
- This role offers exposure to a wide range of clients and industries, providing opportunities for diverse learning and growth
- Career progression may involve moving into specialized roles within the agency (e.g., social media specialist, programmatic trader, etc.) or taking on more senior responsibilities within the Communications Design team
ASSUMPTION: This role offers a unique blend of campaign management, social media, and emerging media expertise, with opportunities for growth and development within the agency.
📝 Sample Projects
- Managing a social media campaign for a major consumer brand, optimizing performance, and reporting on results
- Collaborating with the Communications Design team to develop a comprehensive media strategy for a new product launch, including social media integration
- Conducting a competitive analysis of social media platforms and making data-driven recommendations for campaign optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from tactical campaign management to strategic planning and analysis.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process for a client, from start to finish?
- How does the Communications Design team collaborate with other departments within the agency?
- What opportunities are there for professional development and growth within the agency?
- How does the agency support work-life balance for its employees?
- Can you provide an example of a successful social media campaign that the agency has executed for a client?
ASSUMPTION: These questions will help candidates better understand the role, the agency, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your passion for digital media and advertising, as well as your understanding of the role and the company
- Be ready to discuss specific campaign management examples and how you've optimized performance in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
